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Sunset clauses in influencer management: legal pitfalls and tips

24. September 2024
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In this video, lawyer Marian Härtel explains the complex world of sunset clauses and post-contractual revenue sharing in influencer management contracts.
Content: – What are sunset clauses and why are they important?
– Legal challenges when drafting post-contractual revenue sharing – Practical example: BGH ruling on excessive remuneration provisions – Tips for fair and legally compliant contract drafting – Balancing interests between influencers and management agencies Learn how sunset clauses regulate the financial interests of both parties after the end of the contract and what pitfalls lurk in the process.
The video offers valuable insights into current case law and practical recommendations for influencers and management agencies.
Whether you are an influencer, run an agency or are interested in the legal aspects of influencer marketing – this video will help you to draft fair and legally compliant contracts.

Key Facts
  • Marian Härtel erklärt sunset clauses und deren Bedeutung in Influencer-Management Verträgen.
  • Wichtige rechtliche Herausforderungen beim Entwurf von postvertraglichen Umsatzbeteiligungen.
  • Praktisches Beispiel: BGH-Urteil über exzessive Vergütungsklauseln.
  • Tipps zur fairen und rechtlich konformen Vertragserstellung für Influencer und Agenturen.
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