#FreedomOfTagging: Influencer and the VSW
Influencer marketing is currently a hot topic again. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be...
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I should perhaps archive this article from the BZ (tabloid newspaper from Berlin) from yesterday, if once again a sponsor, company or other client approaches me about whether computer games and/or influencers or streamers have relevance or? 😉
Does anyone still have the original edition and can send it to me?
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
Influencer marketing is currently a hot topic again. This time it concerns Instagram influencer Vanessa Blumenthal, who continues to be...
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I've been a little less active here on the blog this past month. The reason is my work for two...
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Around the globe, there is currently great concern about a further spread of the Corona virus. Whether justified or not,...
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Recently, it has happened more and more that larger streamers but especially marketing agencies, influencer agencies or managers have to...
Read moreDetailsThe Stuttgart Higher Regional Court has upheld a ruling by the Stuttgart Regional Court ordering the GmbH to provide information...
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When I reported on influencers and streamers, I keep hearing that courts would treat new media unfairly and that veteran...
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No majority for proposal to combat cybercrime A bill from Bavaria to combat cybercrime was voted on in plenary on...
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Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I...
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Introduction The digital world is an ever-changing playing field where influencers and streamers play an increasingly important role. In the...
Read moreDetailsPrivate accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...
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In this exciting episode of the itmedialaw podcast, we take a deep dive into the legal developments that will shape...
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In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...
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