Key Facts

Influencer agencies must consider legal issues such as data protection and copyrights in order to comply with legal requirements.
A lawyer helps to minimize risks and build long-term relationships between agencies and influencers.
Clear contracts are crucial to avoid misunderstandings between agencies and influencers.
A lawyer can act as a neutral mediator in conflicts between agencies and influencers.
The rapid availability of a lawyer offers streamers legal security during their live streams.
With legal support, agencies and streamers can avoid conflicts and concentrate on their work.
A lawyer enables agencies to maintain a trusting relationship with their streamers by providing an additional service.

Legal security for influencer agencies

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1. Legal security for influencer agencies

2. Support in the negotiation of contracts

3. Conflict resolution by a neutral mediator

4. Quick availability of a lawyer for streamers

4.1. Author: Marian Härtel

Influencer agencies have to deal with a variety of legal issues in today’s world. These include, for example, compliance with data protection regulations, the obligation to label advertising, or the avoidance of copyright infringements. A lawyer can provide valuable support here and ensure that agencies and their influencers comply with applicable laws.

By working with an attorney, influencer agencies can ensure they are on the safe side legally. An attorney can help minimize risks and avoid mistakes that could lead to legal consequences. This allows agencies and influencers to build long-term relationships and work together successfully.

Support in the negotiation of contracts

Working with influencers requires clear agreements and contracts to avoid misunderstandings and conflicts. An attorney can help draft contracts that are fair and transparent to all parties. This involves not only the determination of fees and services, but also the regulation of legal issues such as liability or confidentiality.

By having an attorney assist in negotiating contracts, influencer agencies can ensure that they are representing their interests and those of their influencers in the best possible way. An attorney can help draft contracts that are fair and transparent to all parties. This allows agencies and influencers to build long-term relationships and work together successfully.

Conflict resolution by a neutral mediator

Despite careful planning and agreements, conflicts can always arise between influencer agencies and their influencers. In such cases, a lawyer can act as a neutral mediator and find a solution that is acceptable to all parties. This is not just about resolving legal issues, but also about preserving the relationship between agency and influencer.

By having an attorney assist with conflict resolution, influencer agencies can ensure that they are representing their interests and those of their influencers in the best possible way. An attorney can help objectively evaluate the situation and find a solution that is fair and transparent to all parties. This allows agencies and influencers to build long-term relationships and work together successfully.

Quick availability of a lawyer for streamers

Influencer agencies often manage a large number of streamers who regularly stream live on platforms such as Twitch or YouTube. Legal issues can quickly arise that need to be resolved quickly. It is therefore an added value for the agencies if they can offer their streamers the quick availability of a lawyer without having to look for one themselves.

By providing legal counsel for their streamers, influencer agencies can ensure that their streamers are legally protected at all times. In the event of legal questions or problems, streamers can quickly and easily turn to the lawyer for advice. This can avoid conflicts and build long-term relationships between agency and streamer.

Another benefit of having an attorney readily available is the time saved for streamers. They don’t have to worry about finding a suitable lawyer themselves and can instead focus on their streams and their work. By providing an advocate, influencer agencies can offer an additional service to their streamers and position themselves as a trusted partner.

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Agenturen Haftung Influencer Laws Privacy Sicherheit Twitch Urheberrecht Verträge YouTube