• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Advertising with self-evident facts

7. November 2022
in Competition law, Warning
Reading Time: 2 mins read
0 0
A A
0

Based on a mandate from last year and a recent request, I would like to point out today that advertising, even with slogans and customer promises, must be carefully considered. This is especially true when using text advertising, for example, via. Google Ads or by using slogans in your own store, homepage, flyers or similar positions.

In fact, the use can be critical from several cases. Keeping slogans short in order to be concise can quickly lead to a situation where a competitor threatens a warning letter for advertising with self-evident facts. For example, it is illegal to use slogans such as “2-year warranty” or “14-day money-back guarantee” (as an online store), as a consumer is already entitled to these rights by law. Other slogans such as “Free return shipping” can also be problematic, because even though it is now no longer a given under the right of withdrawal that the merchant must bear the cost of return shipping, there may be other situations where this is the case.

In principle, it is prohibited to emphasize all the rights to which a customer is already entitled under the law (even if subject to a condition) as a special feature of one’s own business. Current case law must also be taken into account. It would now be completely illegal to advertise that there are no fees for a certain payment method, unless this is not self-evident (such as for the use of an American Express credit card).

Incidentally, the Federal Court of Justice decided several years ago that it does not even matter whether the advertising statement is particularly prominent. Even the presentation of, for example, a store description or similar is sufficient for the limit to inadmissible advertising with self-evident facts to be crossed. The only exception to this is if it is communicated absolutely clearly, unambiguously and unambiguously that only the pure legal rights are reproduced.

Advertising should therefore be well thought out, not only from a marketing point of view, in order not to run into a warning trap.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Case lawConsumerCredit cardFederal courtGooglemarketingWarning

Weitere spannende Blogposts

BGH decides on the permissibility of fees for Paypal/immediate bank transfer

Attention: Vouchers to existing customers can be advertising!
7. November 2022

The German Federal Supreme Court today ruled that companies may charge their customers a fee for payment via Sofortüberweisung or...

Read moreDetails

Terms and Conditions and Prohibited Clauses

Terms and Conditions and Prohibited Clauses
1. March 2019

Prohibited clauses in player contracts of esport teams A few days ago, I reported how many types of contracts are...

Read moreDetails

Law on payment obligations in the Corona crisis *Update*.

Law on payment obligations in the Corona crisis *Update*.
7. November 2022

Update 03/25/2020: The bill shown below has been weakened. - The obligation to file for insolvency will be suspended initially...

Read moreDetails

Artificial intelligence in moderation: legal limits when blocking social media and gaming accounts

Artificial intelligence in moderation: legal limits when blocking social media and gaming accounts
21. November 2023

In the digital world of social media and online gaming, the use of artificial intelligence (AI) to moderate content and...

Read moreDetails

BGH: Women also gamble on first-person shooters

BGH: Women also gamble on first-person shooters
12. March 2019

In a file-sharing case, the Federal Court of Justice has ruled that a woman is eligible as the perpetrator of...

Read moreDetails

Navigating AI Generators: Liability, disclosure, and the need for regulation

Navigating AI Generators: Liability, disclosure, and the need for regulation
25. May 2023

Introduction In my daily work as a technology and media law attorney, I come into contact with various forms of...

Read moreDetails

District Court Frankfurt and use of images of third parties from Xing etc.

District Court Frankfurt and use of images of third parties from Xing etc.
18. October 2019

At the end of last month, the district court of Frankfurt am Main delivered an interesting verdict that answered some...

Read moreDetails

NFT and esports: an additional income opportunity or high legal hurdles?

What is “digital property” and how can I benefit from it?
16. May 2023

Introduction to NFTs and Digital Assets Non-fungible tokens (NFTs) are an emerging area of digital assets based on blockchain technology....

Read moreDetails

“Olympic-quality” clothing not anti-competitive

BGH considers Uber Black to be anti-competitive
7. November 2022

The I. Civil Senate of the Federal Court of Justice, which is responsible among other things for the protection of...

Read moreDetails
Enrichment law / condiction

Enrichment law / condiction

16. October 2024

Definition and legal basis: Enrichment law is a sub-area of the law of obligations and regulates the reversal of unjustified...

Read moreDetails

White Paper

10. November 2024

Adhäsionsverfahren

10. November 2024
Beteiligungsveräußerung

Beteiligungsvertrag (Startup-Investitionsvertrag)

11. April 2025
Collecting society

Collecting society

16. October 2024

Podcast Folgen

4f3597d5481e0f38e37bf80eaad208c7

The IT Media Law Podcast. Episode No. 1: What is this actually about?

26. August 2024

Yeah, the first real episode with myself! In this podcast, we dive into the exciting world of IT law and...

8315f1ef298eb54dfeed2f5e55c8b9da 1

First test episode of the ITMediaLaw Podcast

26. August 2024

First test episodeDear readers, I am delighted to present the first test run of our brand new IT Media Law...

Looking to the future: How technology is changing the law

Looking to the future: How technology is changing the law

18. February 2025

In the final episode of the first season of the ITmedialaw.com podcast, we take a look at the future of...

d00527fd01b1f807a4f80c0f202069e7

Legal basics for startup founders – how to start on the safe side!

9. November 2024

In this episode of the Itmedialaw podcast, lawyer and entrepreneur Marian Härtel takes you on a journey through the legal...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung