• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Amazon merchant is responsible for automatic assignment of merchandise images of other merchants to its offer

7. November 2022
in Online retail
Reading Time: 2 mins read
0 0
A A
0
elektronischer handel
Key Facts
  • Amazon uses a program algorithm that randomly selects stored images, which can lead to misleading offers.
  • The Higher Regional Court of Frankfurt am Main imposes a fine of €500 on a retailer for breach of inspection obligations.
  • The retailer used a picture of an original toner kit for her unpackaged offer, which was considered legally problematic.
  • Although the retailer claimed to be ignorant, it was proven that she had breached the duty to inspect.
  • The obligation to cease and desist could not be discharged by the assertion that the image selection was automatic.
  • Retailers must regularly check their offers in order to recognize and prevent infringing changes.
  • The court considered the fine imposed to be appropriate and sufficient to punish the breach of duty.

Offers on amazon.de are arbitrarily illustrated from all deposited pictures by a program algorithm of Amazon, so that an offer can appear unpacked printer cartridges with the picture of original packed cartridges. It is reasonable to expect merchants to regularly check an offer that has been posted for a longer period of time to see whether infringing changes have been made. The Frankfurt am Main Higher Regional Court imposed an administrative fine of €500 on a trader for breach of this duty of inspection.<

The parties in this legal dispute are competitors and offer printer toner and ink on amazon.de. In the past, the defendant had attached itself to an offer of the applicant for an original toner kit with corresponding pictorial representation when advertising its printer toner without original packaging. It was prohibited from doing so by a temporary injunction issued by the Hanau Regional Court.

The applicant now requests that a substantial fine be imposed on the respondent for breach of this obligation. The defendant invokes a breach of the cease-and-desist obligation through no fault of its own. She would submit an image of a toner without the original box with the correct ASIN for her product “original neutral unboxed” when posting her listing on Amazon.

Nevertheless, the image changes, so that at one time the image inserted by her can be seen, while at a later time an image of a toner with original cardboard can be seen. Merchants would deposit images with Amazon, which the system would select arbitrarily. She had only now learned this through a chat with Amazon.

The Regional Court had rejected the application for an order. The appeal was successful before the OLG. The defendant culpably violated the obligation to cease and desist. It had again attached itself to pictorial representations of the manufacturer’s original packaging with offers for unpackaged printer cartridges.

Their reference to the fact that the allocation of the image of originally packaged cartridges to their offer was made arbitrarily by Amazon’s program algorithm without their intervention does not exonerate them. In particular, it could not plead that it had only now learned of this algorithm. Rather, this function had already been the subject of the oral proceedings before the Regional Court. Accordingly, the defendant had to expect that this program algorithm of Amazon would select any one of all stored images, so that it was possible that its own offer of unpackaged printer cartridges would appear with an image of originally packaged cartridges.

In principle, a trader could be expected to regularly check an offer that had been posted for a longer period of time to see whether infringing changes had been made. The defendant had not complied with this duty of examination in a reproachable manner. If she had regularly checked her offer after posting, she would have noticed that next to her offer for unpacked goods not only the one she uploaded herself, but also the pictures of other dealers appeared. This should have prompted them to delete their offer – at least under this ASIN.

In the present case, a fine of €500 was appropriate, but also sufficient.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AmazonChatFrankfurtFrankfurt am Main Higher Regional CourtKI

Weitere spannende Blogposts

“Donations” on YouTube or other websites

“Donations” on YouTube or other websites
18. April 2019

The error of what exactly "donations" are Time and again we have to be told that there are major errors...

Read moreDetails

International responsibility for advertising on the Internet

International responsibility for advertising on the Internet
24. October 2019

At the beginning of the year, the OLG Frankfurt ruled that a German court has jurisdiction over competition issues if...

Read moreDetails

YouTube: What to do about copyright extortion?

YouTube: What to do about copyright extortion?
7. November 2022

A new scam among criminals is probably becoming popular and is based on YouTube's automatic Content ID functions or the...

Read moreDetails

Artificial intelligence in moderation: legal limits when blocking social media and gaming accounts

Artificial intelligence in moderation: legal limits when blocking social media and gaming accounts
21. November 2023

In the digital world of social media and online gaming, the use of artificial intelligence (AI) to moderate content and...

Read moreDetails

Links to Amazon must be marked as advertising

speakers 453475 1280
7. November 2022

From the Berlin Regional Court there is a new round in the matter of labeling advertising on websites. Last year,...

Read moreDetails

ECJ on VAT for influencers on platforms

Lego brick still protected as a design patent
26. April 2023

What is it all about? The ECJ has made an exciting ruling on the topic of VAT treatment of influencers...

Read moreDetails

Are Esport Players Contracts ToS?

Are Esport Players Contracts ToS?
27. February 2019

Few people know The vast majority of people, let's say the "non-legally educated" people will probably associate the abbreviation GTC...

Read moreDetails

T&Cs, regulation & compliance in blockchain & computer games: What you need to know

T&Cs, regulation & compliance in blockchain & computer games: What you need to know
14. December 2022

Introduction: why T&Cs, regulation & compliance are important in the blockchain and computer gaming space. Entering new technologies and industries...

Read moreDetails

OLG Frankfurt am Main on Facebook’s deletion obligations

Facebook pages, data protection and August 1, 2019
17. May 2024

In its ruling of January 25, 2024 (case no. 16 U 65/22), the Frankfurt am Main Higher Regional Court set...

Read moreDetails
Eigentum an Software – Wem gehört eigentlich der Code?
Copyright

Eigentum an Software – Wem gehört eigentlich der Code?

14. July 2025

Während ich an meinem eigenen WordPress-Plugin code, taucht immer wieder eine Frage auf: Gehört mir diese Software wirklich? Im Alltagsverständnis...

Read moreDetails
Startup ohne Entwickler?

Startup ohne Entwickler?

8. July 2025
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025

Podcastfolge

Digitale Souveränität: Europas Weg in eine selbstbestimmte digitale Zukunft

Digitale Souveränität: Europas Weg in eine selbstbestimmte digitale Zukunft

12. November 2024

In dieser spannenden Episode des itmedialaw.com Podcasts tauchen wir tief in das hochaktuelle Thema der digitalen Souveränität ein. Vor dem...

Read moreDetails
Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

25. September 2024
Die Rolle des IT-Rechtsanwalts

Die Rolle des IT-Rechtsanwalts

5. September 2024
“Digitales Recht Entschlüsselt” mit Rechtsanwalt Marian Härtel

“Digitales Recht Entschlüsselt” mit Rechtsanwalt Marian Härtel

25. September 2024
7c0b449a651fe0b81e5eec2e23515012 2

Urheberrecht im Digitalen Zeitalter

22. December 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung