Legal challenges in the development and marketing of augmented reality apps
Augmented reality (AR) is revolutionizing the way we interact with digital content and opening up fascinating opportunities for start-ups to...
Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.
Augmented reality (AR) is revolutionizing the way we interact with digital content and opening up fascinating opportunities for start-ups to...
The Internet of Things (IoT) is revolutionizing numerous industries by connecting the physical and digital worlds. This generates enormous amounts...
Augmented reality (AR) is revolutionizing industrial processes by seamlessly integrating digital information into the real working environment. For companies that...
The recent ruling of the European Court of Justice (ECJ) in case C-159/23 marks a significant milestone in the field...
The development and use of autonomous systems and AI-controlled robots open up fascinating opportunities in various sectors, from Industry 4.0...
The integration of artificial intelligence (AI) into services and products opens up fascinating opportunities, but presents companies with new legal...
The rapid development of wearables and health apps opens up enormous opportunities for medtech start-ups to innovate in the healthcare...
In practice, entrepreneurs and start-ups are often faced with the challenge of checking the legal viability of individual contractual clauses....
The integration of blockchain technology and smart contracts in supply chains promises increased transparency, efficiency and security. This opens up...
In my previous blog posts E-invoicing obligation coming from 2025 - What entrepreneurs need to know and XRechnung and ZUGFeRD:...
The integration of smart contracts in the insurance industry promises to revolutionize the way insurance products are designed, sold and...
Edge computing is revolutionizing the way data is processed and used by bringing computing power closer to the data source....
Brain-computer interfaces (BCI) are revolutionizing medical technology by enabling direct communication between the human brain and external devices. This groundbreaking...
Regulatory technology (RegTech) is revolutionizing the way financial institutions meet compliance requirements. For RegTech start-ups, this opens up enormous opportunities,...
For start-ups, cloud services offer enormous advantages in terms of scalability, cost efficiency and flexibility. However, the use of cloud...
The combination of agile software development and fixed-price projects presents IT service providers with particular contractual challenges. On the one...
In this fascinating podcast episode, we take a deep dive into the world of artificial intelligence (AI) and its impact...
For software start-ups, intellectual property is often the most valuable asset. The correct drafting of license agreements is therefore crucial...
APIs (Application Programming Interfaces) are the backbone of the modern digital economy. They enable the seamless integration of services and...
The integration of open source software (OSS) into commercial products offers start-ups and established companies alike enormous advantages: from cost...
Many start-ups rely on collaboration with freelancers in the start-up and growth phase. They offer flexibility, specific expertise and are...
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Introduction In today's digital world, the protection of personal data is crucial. The General Data Protection Regulation (GDPR), which came...
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