SaaS contract for marketing tools
When I helped set up CPMStar, one of the first major gaming marketing agencies in Germany, a few years ago,...
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
When I helped set up CPMStar, one of the first major gaming marketing agencies in Germany, a few years ago,...
In a world increasingly shaped by digital technologies, Europe faces a crucial challenge: how can we maintain our digital sovereignty...
As a legal consultant in the games industry for many years, I see it time and time again: a promising...
As a lawyer who has been advising game developers for over two decades and is a passionate gamer myself, I...
The design of service level agreements (SLAs) is a particular challenge for early-stage SaaS start-ups. On the one hand, they...
Dear readers, have you heard? The lawyer who normally drafts contracts now has a record deal! 🎤My latest work "The...
International expansion is a natural growth step for many SaaS start-ups. However, entering new markets brings with it complex legal...
Multi-tenant architectures are the backbone of modern SaaS solutions, as they enable efficient use of resources and scalability. However, they...
The Federal Court of Justice (BGH) has announced that it intends to issue a landmark ruling in the form of...
Do you have a brilliant business idea and want to get your start-up off the ground? That's great! But have...
Working with external creatives is essential for many game developers, but it also poses legal challenges, particularly in the area...
The integration of APIs and third-party services is essential for modern SaaS products, but brings with it specific legal challenges....
Freemium models are a popular way for SaaS start-ups to attract users and gradually convert them into paying customers. However,...
Biometric authentication systems are revolutionizing the way FinTech start-ups ensure security and user-friendliness. However, the integration of this technology also...
Confidential computing represents a significant advance in cloud security by protecting data during processing in a secure enclave. For companies...
Crowd-sensing projects, in which data is collected from a large number of users via mobile devices, open up fascinating opportunities...
Digital twin technology is revolutionizing numerous industries, from product development and asset management to urban planning. These virtual replications of...
The introduction of predictive maintenance in Industry 4.0 promises significant efficiency gains and cost savings. However, this innovative technology also...
The rise of voice commerce, made possible by voice assistants and smart speakers, is opening up new opportunities for companies...
Augmented reality (AR) is revolutionizing the way we interact with digital content and opening up fascinating opportunities for start-ups to...
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Einleitung Die GmbH & Co. KG ist eine in Deutschland weit verbreitete Rechtsform, die Elemente der Gesellschaft mit beschränkter Haftung...
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