• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Customer reviews through sweepstakes? Warning!

19. June 2019
in Competition law
Reading Time: 2 mins read
0 0
A A
0
facebook like 76535 1280 2

Sweepstakes are a tried and tested means of marketing for many online retailers, both on their own website and in the social media sector. With services like “Gleam” there are even providers that accompany social media growth and help with things like followers.

However, what one does with the results and how one uses them in one’s own advertising should be precisely planned, because in the meantime the error-related facts of Paragraph 5 Of the UWG are further interpreted and specified by court decisions.

Last month, for example, the Higher Regional Court of Frankfurt am Main ruled that advertising with customer reviews that were not based on sales and truly satisfied customers, but which were submitted as a result of a sweepstakes, was anti-competitive. May be. The Higher Regional Court thus upheld the district court of Frankfurt am Main.

The Court of First Instance considered it a consumer delusion that a large proportion of the evaluations were not freely and independently submitted by third parties, but only because the evaluators were animated by the participation in the competition. This could not be assessed otherwise if, in the competition, writing a review was only one of several possibilities for participation.

The logic of the court:

Contrary to the view expressed by the defendant’s representative at the hearing, it cannot be assumed that visitors to social media platforms are already familiar with the (unfair) practices in generating assessments in such a way that they assessments do not have objective significance from the outset. If this were the case, the respondent would certainly not have offered a valuable reward for the submission of assessments.

 

The comparison with real purchased reviews by the board, allows that this can also be extended to other usual practices. Purchased likes, followers (even through sweepstakes), purchased fans on Facebook, comments on a website and much more may only be used – at least in the active application – if they have been voluntarily submitted by actual customers. Other actions and activities, with reference to the OLG Frankfurt, could well be attempted in the future.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerEntscheidungenFacebookFrankfurtFrankfurt am Main District CourtFrankfurt am Main Higher Regional CourtmarketingWarning

Weitere spannende Blogposts

Trademark infringement through metatags and SEO plugins

51c69c04ef4a8420f3746eeb9c918284
18. September 2024

The use of third-party trademarks in meta tags or via SEO plugins is a common practice in digital marketing, but...

Read moreDetails

Fraud through Apple Pay: A recent ruling by the Regional Court of Cologne and its implications

Fraud through Apple Pay: A recent ruling by the Regional Court of Cologne and its implications
17. May 2024

Introduction In everyday practice, there are always clients who have fallen victim to fraud through Apple Pay. These cases require...

Read moreDetails

German courts have jurisdiction at .de Domain

German courts have jurisdiction at .de Domain
20. March 2019

Time and again, especially with international Internet portals, the question arises as to whether German courts have jurisdiction, for example...

Read moreDetails

Legal protection when using open source software in commercial products

Legal protection when using open source software in commercial products
16. October 2024

The integration of open source software (OSS) into commercial products offers start-ups and established companies alike enormous advantages: from cost...

Read moreDetails

Livechat via Viber

Livechat via Viber
30. September 2019

Since my live chat offer is very well received, I continuously expand it. Anyone who uses Viber as a chat...

Read moreDetails

“More than just a game” in Frankfurt

7. November 2022

Tomorrow, a symposium for lawyers focusing on computer games and digital media will be held in Frankfurt. I will also...

Read moreDetails

Cookie consent when using Google Maps?

ECJ: Cookies require explicit consent of users
7. November 2022

Last year, I published a few articles on the topic of consent when setting cookies. See these articles. But what...

Read moreDetails

BGH expands civil senates

No more free tissues at the pharmacy?
7. November 2022

As of September 1, 2019, the Federal Minister of Justice and Consumer Protection established an additional Civil Panel at the...

Read moreDetails

Online retailers: Alcohol sales online only from 18/16!

Attention: Vouchers to existing customers can be advertising!
14. March 2019

At the end of January this year, the Regional Court of Bochum ruled that the age restriction for alcoholic beverages...

Read moreDetails
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung
Online retail

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025

Die Vertragsänderung durch Schweigen ist wieder im Fokus. In zwei aktuellen Entscheidungen (November 2024 und Juni 2025) hat der Bundesgerichtshof...

Read moreDetails
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025
Altersverifikation im Internet: Pflichten für Anbieter in Deutschland und Europa

Altersverifikation im Internet: Pflichten für Anbieter in Deutschland und Europa

30. June 2025
KI-Training und Urheberrecht: US-Gericht setzt auf Fair Use – was bedeutet das für KI und was gilt in Deutschland?

KI-Training und Urheberrecht: US-Gericht setzt auf Fair Use – was bedeutet das für KI und was gilt in Deutschland?

26. June 2025

Podcastfolge

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

19. April 2025

In dieser Episode wird die rechtliche Einordnung von virtuellen Mitarbeitenden und KI-Influencern im Marketing untersucht. Der Fokus liegt auf den...

Read moreDetails
Rechtssichere Influencer-Agentur-Verträge: Strategien zur Vermeidung unerwarteter Kündigungen

Rechtssichere Influencer-Agentur-Verträge: Strategien zur Vermeidung unerwarteter Kündigungen

19. April 2025
Digitale Souveränität: Europas Weg in eine selbstbestimmte digitale Zukunft

Digitale Souveränität: Europas Weg in eine selbstbestimmte digitale Zukunft

12. November 2024
Der unkonventionelle Anwalt: Ein Nerd im Dienste des Rechts

Der unkonventionelle Anwalt: Ein Nerd im Dienste des Rechts

25. September 2024
Die Rolle des IT-Rechtsanwalts

Die Rolle des IT-Rechtsanwalts

5. September 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung