• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Customer reviews through sweepstakes? Warning!

19. June 2019
in Competition law
Reading Time: 2 mins read
0 0
A A
0
facebook like 76535 1280 2

Sweepstakes are a tried and tested means of marketing for many online retailers, both on their own website and in the social media sector. With services like “Gleam” there are even providers that accompany social media growth and help with things like followers.

However, what one does with the results and how one uses them in one’s own advertising should be precisely planned, because in the meantime the error-related facts of Paragraph 5 Of the UWG are further interpreted and specified by court decisions.

Last month, for example, the Higher Regional Court of Frankfurt am Main ruled that advertising with customer reviews that were not based on sales and truly satisfied customers, but which were submitted as a result of a sweepstakes, was anti-competitive. May be. The Higher Regional Court thus upheld the district court of Frankfurt am Main.

The Court of First Instance considered it a consumer delusion that a large proportion of the evaluations were not freely and independently submitted by third parties, but only because the evaluators were animated by the participation in the competition. This could not be assessed otherwise if, in the competition, writing a review was only one of several possibilities for participation.

The logic of the court:

Contrary to the view expressed by the defendant’s representative at the hearing, it cannot be assumed that visitors to social media platforms are already familiar with the (unfair) practices in generating assessments in such a way that they assessments do not have objective significance from the outset. If this were the case, the respondent would certainly not have offered a valuable reward for the submission of assessments.

 

The comparison with real purchased reviews by the board, allows that this can also be extended to other usual practices. Purchased likes, followers (even through sweepstakes), purchased fans on Facebook, comments on a website and much more may only be used – at least in the active application – if they have been voluntarily submitted by actual customers. Other actions and activities, with reference to the OLG Frankfurt, could well be attempted in the future.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerEntscheidungenFacebookFrankfurtFrankfurt am Main District CourtFrankfurt am Main Higher Regional CourtmarketingWarning

Weitere spannende Blogposts

Beware of fake streaming offers

Beware of fake streaming offers
7. November 2022

Currently, a number of fake companies seem to be taking advantage of the copyright reform and putting fake streaming services...

Read moreDetails

BGH: Google rating only permissible if actually customer

BGH considers Uber Black to be anti-competitive
21. March 2023

Time and again, there are legal disputes surrounding Google reviews or those on Yelp, Trusted Shops or on travel portals,...

Read moreDetails

BGH clarifies the distinction between pseudo self-employed and employees: An urgent warning for startups, game developers, esports teams and agencies

BGH clarifies the distinction between pseudo self-employed and employees: An urgent warning for startups, game developers, esports teams and agencies
26. May 2023

A new BGH ruling confirms the risks of bogus self-employment - be prepared In recent years, I have repeatedly pointed...

Read moreDetails

How writing blog articles helps with my continuing education

How writing blog articles helps with my continuing education
14. February 2023

By now I have written almost 1000 blog articles here on the blog about IT law, copyright law, competition law,...

Read moreDetails

Choice of law by general terms and conditions not surprising per se

Choice of law by general terms and conditions not surprising per se
14. December 2018

Yesterday, the Higher Regional Court of Frankfurt ruled that a choice of law by means of general terms and conditions...

Read moreDetails

Likes may not be used after company change

Customer reviews through sweepstakes? Warning!
6. September 2019

In the meantime, there are more and more judgments that deal with when and under what circumstances likes, fans or...

Read moreDetails

Financial benefits against Facebook Like is anti-competitive

Customer reviews through sweepstakes? Warning!
7. November 2022

In the meantime, there have been numerous rulings on the question of whether it is permissible to grant customers benefits...

Read moreDetails

Facebook may block accounts without clear names

Facebook/Instagram: Court deliveries also permitted in German!
7. November 2022

The Munich Higher Regional Court ruled that Facebook was entitled to prohibit the use of pseudonyms and justified this primarily...

Read moreDetails

LG Nuremberg bans Twittter ban over AFD tweet

Berlin District Court bans baseless Twitter ban
19. June 2019

The Nuremberg District Court has issued an injunction prohibiting the blocking of a Twitter account based on the tweet "Current...

Read moreDetails
Corporate income tax

Corporate income tax

16. October 2024

Definition and legal basis: Corporation tax (KSt) is a tax on the income of legal entities, in particular corporations such...

Read moreDetails
ENISA (European Cybersecurity Agency)

ENISA (European Cybersecurity Agency)

16. October 2024
European Parliament

EU Treaty

26. June 2023
Cloud service contract

Cloud service contract

16. October 2024
Anhörungsrüge

Anhörungsrüge

11. April 2025

Podcast Folgen

052c2ca5ca0421f0316b42073ce61791

Innovative business models – risk and opportunity at the same time

10. September 2024

In this exciting episode of our podcast, we take a deep dive into the world of innovative business models. Our...

c9c5d7fd380061a8018074c2ca5a81bf

Startups and innovation in Germany – challenges and opportunities

26. September 2024

This insightful podcast episode takes an in-depth look at the startup and innovation landscape in Germany and Europe. The discussion...

75df8eaa33cd7d3975a96b022c65c6e4

Life as an IT lawyer, work-life balance, family and my career

26. September 2024

In this captivating episode of my IT Medialaw podcast, I, Marian Härtel, share my personal journey as a passionate IT...

43a60cb39d7ea477ac8f3845c1b7739c

Legal advice for start-ups – investments that pay off

8. December 2024

This episode of the ITmedialaw.com podcast is all about the importance of legal advice for startups. Host Marian Härtel talks...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung