• Areas of expertise
  • |
  • About me
  • |
  • Principles as a lawyer
  • |
  • Tel: 03322 5078053
  • info@itmedialaw.com
ITMediaLaw - Rechtsanwalt Marian Härtel
  • en English
  • de Deutsch
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
      • Ideal partner
      • About lawyer Marian Härtel
      • Video series – about me
      • Why a lawyer and business consultant?
      • Principles as a lawyer
      • Focus on start-ups
      • Nerd und Rechtsanwalt
      • Ideal partner
      • How can I help clients?
    • Über die Kanzlei
      • How clients benefit from my network of colleagues, partners and service providers
      • Quick and flexible access
      • Agile and lean law firm
      • Team: Saskia Härtel – WHO AM I?
      • Price overview
    • How can I help clients?
    • Sonstige Informationen
      • Einwilligungen widerrufen
      • Privatsphäre-Einstellungen ändern
      • Historie der Privatsphäre-Einstellungen
      • Privacy policy
    • Testimonials
    • Imprint
  • Leistungen
    • Focus areas of attorney Marian Härtel
      • Support with the foundation
      • Games law consulting
      • Advice in e-commerce
      • Support and advice of agencies
      • Legal advice in corporate law: from incorporation to structuring
      • Legal compliance and expert opinions
      • Streamers and influencers
      • Cryptocurrencies, Blockchain and Games
      • Outsourcing – for companies or law firms
    • Arbeitsschwerpunkte
      • Games and esports law
        • Esports. What is it?
      • Corporate law
      • IT/IP Law
      • Consulting for influencers and streamers
        • Influencer & Streamer
      • Contract review and preparation
      • DLT and Blockchain consulting
        • Blockchain Overview
      • Investment advice
      • AI and SaaS
  • Artikel/News
    • Langartikel / Guides
    • Law and computer games
    • Law and Esport
    • Law on the Internet
    • Blockchain and web law
    • Online retail
    • Data protection Law
    • Copyright
    • Competition law
    • Copyright
    • EU law
    • Law on the protection of minors
    • Labour law
    • Tax
    • Kanzlei News
    • Other
  • Videos/Podcasts
    • Videos
    • Podcast
      • ITMediaLaw Podcast
      • ITMediaLaw Kurz-Podcast
  • Knowledge base
  • Contact
Kurzberatung
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
      • Ideal partner
      • About lawyer Marian Härtel
      • Video series – about me
      • Why a lawyer and business consultant?
      • Principles as a lawyer
      • Focus on start-ups
      • Nerd und Rechtsanwalt
      • Ideal partner
      • How can I help clients?
    • Über die Kanzlei
      • How clients benefit from my network of colleagues, partners and service providers
      • Quick and flexible access
      • Agile and lean law firm
      • Team: Saskia Härtel – WHO AM I?
      • Price overview
    • How can I help clients?
    • Sonstige Informationen
      • Einwilligungen widerrufen
      • Privatsphäre-Einstellungen ändern
      • Historie der Privatsphäre-Einstellungen
      • Privacy policy
    • Testimonials
    • Imprint
  • Leistungen
    • Focus areas of attorney Marian Härtel
      • Support with the foundation
      • Games law consulting
      • Advice in e-commerce
      • Support and advice of agencies
      • Legal advice in corporate law: from incorporation to structuring
      • Legal compliance and expert opinions
      • Streamers and influencers
      • Cryptocurrencies, Blockchain and Games
      • Outsourcing – for companies or law firms
    • Arbeitsschwerpunkte
      • Games and esports law
        • Esports. What is it?
      • Corporate law
      • IT/IP Law
      • Consulting for influencers and streamers
        • Influencer & Streamer
      • Contract review and preparation
      • DLT and Blockchain consulting
        • Blockchain Overview
      • Investment advice
      • AI and SaaS
  • Artikel/News
    • Langartikel / Guides
    • Law and computer games
    • Law and Esport
    • Law on the Internet
    • Blockchain and web law
    • Online retail
    • Data protection Law
    • Copyright
    • Competition law
    • Copyright
    • EU law
    • Law on the protection of minors
    • Labour law
    • Tax
    • Kanzlei News
    • Other
  • Videos/Podcasts
    • Videos
    • Podcast
      • ITMediaLaw Podcast
      • ITMediaLaw Kurz-Podcast
  • Knowledge base
  • Contact
ITMediaLaw - Rechtsanwalt Marian Härtel
Home Competition law

Discount promotions may not be extended

7. November 2022
in Competition law
Reading Time: 2 mins read
0 0
A A
0
rabattaktionen duerfen nicht verlaengert werden 2
Key Facts
  • Discount campaigns may not be extended! Otherwise a warning may be issued.
  • Anyone may offer discount promotions, but they must comply with the UWG rules.
  • A fixed expiry date for the campaign is required.
  • Extensions can be misleading, in accordance with the BGH rulings.
  • Competitors must prove intent to renew, but courts judge it from the consumer's point of view.
  • Lowering prices in general is also seen as misleading.
  • Exceptions only exist in unforeseeable circumstances.

Since I have currently just seen the opposite, I would like to briefly point out the following circumstance in the evening: Discount promotions may not be extended in principle. Otherwise warning!

Basically, of course, anyone is allowed to offer discount promotions in order to advertise their products or services or to promote their sales. However, this type of advertising must not be unfair and must therefore also comply with the rules of the UWG. This includes that from the very beginning, you need to set a fixed expiration date for the discount promotion. If this period has expired, the action may also not be extended, for example, “because of the great success”.

A violation of this may lead to warnings from competitors, who could rely on established case law. Indeed, the BGH ruled several years ago that the announcement of a special event can be misleading if a special sale announced for a limited period of time continues beyond the stated time.

It is true that competitors would have to prove that the supplier intended to extend the discount promotion from the outset. For courts, however, the decisive factor is the view of the “relevant public”. The BGH stated at the time that consumers would not assume that an entrepreneur would extend a limited discount campaign from the outset if it was very successful. From a business point of view, the opposite may make sense.

Simply extending the service is therefore no more a smart idea than lowering prices across the board in the future. The BGH also considers this to be misleading. The BGH case law has also been confirmed by the Higher Regional Courts in recent years. The only exception would probably be if there were concrete circumstances that would speak for the unpredictability of an extension. However, according to case law, it is also not sufficient if, for example, competitors also launch discount campaigns as a reaction, which then run longer than the company’s own campaign.

Tags: BghCase lawConsumerDiscountKündigungserviceWarning

Beliebte Beträge

Warning trap from 21.7.2025: The reason will surprise you!

abmahnung
29. January 2025

I've always wanted to write a blog post with a lurid clickbait title. But don't worry, dear readers, the content...

Read moreDetails

Competition law in online marketing: avoid traps, seize opportunities

Affiliate links for streamers and influencers
17. January 2025

Legal framework and key aspects of competition law in online marketing Online marketing offers companies a wide range of opportunities...

Read moreDetails

Competition law in digital marketing

Competition law in digital marketing
10. October 2024

Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups...

Read moreDetails

Core violations in online marketing: An important ruling for agencies

Core violations in online marketing: An important ruling for agencies
24. September 2024

As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher...

Read moreDetails

Federal Court of Justice and “climate neutral”

BGH considers Uber Black to be anti-competitive
10. July 2024

The Federal Court of Justice has ruled that advertising with an ambiguous environmental term (here: "climate neutral") is only permissible...

Read moreDetails

LG Düsseldorf and SEPA

Fees on SEPA transfers for old contracts inadmissible
26. June 2024

In a recent ruling, the Düsseldorf Regional Court decided that even the impression that a company rejects foreign SEPA accounts...

Read moreDetails

Federal Court of Justice – The “Glück” vs. “LieBee” case

BGH considers Uber Black to be anti-competitive
17. May 2024

Introduction In competition law, there are always interesting cases that show how complex and multi-layered the topic of product design...

Read moreDetails

BGH decides on the scope of the claim for removal under competition law)

BGH considers Uber Black to be anti-competitive
17. May 2024

The First Civil Senate of the Federal Court of Justice, which is responsible for competition law among other things, has...

Read moreDetails

LG Frankfurt a.M.: Other termination options permitted in addition to the termination button on the website

LG Frankfurt a.M.: Other termination options permitted in addition to the termination button on the website
17. May 2024

Background of the judgment In a ruling dated August 30, 2023 (case no. 2-06 O 411/22), the Regional Court of...

Read moreDetails

5.0 60 reviews

  • Avatar Mikael Hällgren ★★★★★ vor einem Monat
    I got fantastic support from Marian Härtel. He managed to get my wrongfully suspended Instagram account restored. He was … Mehr incredibly helpful the whole way until the positive outcome. Highly recommended!
  • Avatar Lennart Korte ★★★★★ vor 2 Monaten
    Ich kann Herrn Härtel als Anwalt absolut weiterempfehlen! Sein Service ist erstklassig – schnelle Antwortzeiten, effiziente … Mehr Arbeit und dabei sehr kostengünstig, was für Startups besonders wichtig ist. Er hat für mein Startup einen Vertrag erstellt, und ich bin von seiner professionellen und zuverlässigen Arbeit überzeugt. Klare Empfehlung!
  • Avatar R.H. ★★★★★ vor 3 Monaten
    Ich kann Hr. Härtel nur empfehlen! Er hat mich bei einem Betrugsversuch einer Krypto Börse rechtlich vertreten. Ich bin sehr … Mehr zufrieden mit seiner engagierten Arbeit gewesen. Ich wurde von Anfang an kompetent, fair und absolut transparent beraten. Trotz eines zähen Verfahrens und einer großen Börse als Gegner, habe ich mich immer sicher und zuversichtlich gefühlt. Auch die Schnelligkeit und die sehr gute Erreichbarkeit möchte ich an der Stelle hoch loben und nochmal meinen herzlichsten Dank aussprechen! Daumen hoch mit 10 Sternen!
  • Avatar P! Galerie ★★★★★ vor 4 Monaten
    Herr Härtel hat uns äusserst kompetent in einen lästigen Fall mit META betreut. Er war effizient, beharrlich, aber auch mit … Mehr uns geduldig. Menschlich top, bis wir am Ende Dank ihm erfolgreich zum Ziel gekommen sind. Können wir wärmstens empfehlen. Und nochmals danke. P.H.
  • Avatar Mosaic Mask Studio ★★★★★ vor 5 Monaten
    Die Kanzlei ist immer ein verlässlicher Partner bei der Sichtung und Bearbeitung von Verträgen in der IT Branche. Es ist … Mehr stets ein professioneller Austausch auf Augenhöhe.
    Die Ergebnisse sind auf hohem Niveau und haben die interessen unsers Unternehmens immer bestmöglich wiedergespiegelt.
    Vielen Dank für die sehr gute Zusammenarbeit.
  • Avatar Philip Lucas ★★★★★ vor 8 Monaten
    Wir haben Herrn Härtel für unser Unternehmen konsultiert und sind äußerst zufrieden mit seiner Arbeit. Von Anfang an hat … Mehr er einen überaus kompetenten Eindruck gemacht und sich als ein sehr angenehmer Gesprächspartner erwiesen. Seine fachliche Expertise und seine verständliche und zugängliche Art im Umgang mit komplexen Themen haben uns überzeugt. Wir freuen uns auf eine langfristige und erfolgreiche Zusammenarbeit!
  • Avatar Doris H. ★★★★★ vor 10 Monaten
    Herr Härtel hat uns bezüglich eines Telefonvertrags beraten und vertreten. Wir waren mit seinem Service sehr zufrieden. Er … Mehr hat stets schnell auf unsere E-mails und Anrufe reagiert und den Sachverhalt einfach und verständlich erklärt. Wir würden Herrn Härtel jederzeit wieder beauftragen.Vielen Dank für die hervorragende Unterstützung
  • Avatar Philipp Skaar ★★★★★ vor 8 Monaten
    Als kleines inhabergeführtes Hotel sehen wir uns ab und dann (bei sonst weit über dem Durchschnitt liegenden Bewertungen) … Mehr der Herausforderung von aus der Anonymität heraus agierenden "Netz-Querulanten" gegenüber gestellt. Herr Härtel versteht es außerordentlich spür- und feinsinnig, derartige - oftmals auf Rufschädigung ausgerichtete - Bewertungen bereits im Keim, also außergerichtlich, zu ersticken und somit unseren Betrieb vor weiteren Folgeschäden zu bewahren. Seine Umsetzungsgeschwindigkeit ist beeindruckend, seine bisherige Erfolgsquote = 100%.Ergo: Unsere erste Adresse zur Abwehr von geschäftsschädigenden Angriffen aus dem Web.
  • ●
  • ●
  • ●
  • ●

Video-Galerie

Legal protection for your business plan: What founders need to know
Legal protection for your business plan: What founders need to know
AI in legal advice: revolution or risk?
AI in legal advice: revolution or risk?
Why AI-generated contracts are risky for start-ups & the self-employed
Why AI-generated contracts are risky for start-ups & the self-employed
abmahnung

Warning

24. June 2023

Introduction In Germany, the term "warning" is commonly used in various areas of law and can have different meanings. In...

Read moreDetails
9b0a3acd9583998ac69ed5d218a64650

Service Level Agreement (SLA)

10. November 2024

Managing Director / Management

25. June 2023
5707e639baf6168c197f5c583024f99e

Balance sheet

10. November 2024
einrede

Limited Liability Company (LLC)

10. November 2024

Podcast Folgen

4f3597d5481e0f38e37bf80eaad208c7

The IT Media Law Podcast. Episode No. 1: What is this actually about?

26. August 2024

Yeah, the first real episode with myself! In this podcast, we dive into the exciting world of IT law and...

legal challenges when implementing confidential computing data protection and encryption in the cloud

Smart contracts and blockchain

15. January 2025

In this captivating podcast episode, I take a deep dive into the world of blockchain technology and smart contracts. The...

Looking to the future: How technology is changing the law

Looking to the future: How technology is changing the law

18. February 2025

In the final episode of the first season of the ITmedialaw.com podcast, we take a look at the future of...

fcb134a2b3cfec5d256cf9742ecef1cd

The unconventional lawyer: a nerd in the service of the law

26. September 2024

In this captivating episode of the podcast "The Unconventional Lawyer", we delve into the world of a lawyer who is...

  • Home
  • Imprint
  • Privacy policy
  • Terms
  • Agile and lean law firm
  • Ideal partner
  • Contact
  • Videos
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Contact
  • Leistungen
    • Support with the foundation
    • Focus areas of attorney Marian Härtel
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Games law consulting
    • Support and advice of agencies
    • Legal advice in corporate law: from incorporation to structuring
    • Cryptocurrencies, Blockchain and Games
    • Investment advice
    • Booking as speaker
    • Legal compliance and expert opinions
    • Legal advice in corporate law: from incorporation to structuring
    • Contract review and preparation
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
    • Agile and lean law firm
    • Focus on start-ups
    • Principles as a lawyer
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Why a lawyer and business consultant?
    • Focus on start-ups
    • How can I help clients?
    • Team: Saskia Härtel – WHO AM I?
    • Testimonials
    • Imprint
  • Videos
    • Video series – about me
    • Information videos – about Marian Härtel
    • Videos on services
    • Blogpost – individual videos
    • Shorts
    • Third-party videos
    • Podcast format
    • Other videos
  • Knowledge base
  • Podcast
  • Blogposts
    • Lange Artikel / Ausführungen
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Labour law
    • EU law
    • Corporate
    • Competition law
    • Copyright
    • Tax
    • Internally
    • Other
  • en English
  • de Deutsch
Kostenlose Kurzberatung