Influencer agencies: contractual constellations and their effects
As an influencer agency, there are various options for structuring contracts with clients and influencers. Each of these constellations has...
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Based on the selection of legal news here on the blog, it should be apparent that I represent many, many Esports teams and players as a lawyer and consultant, in addition to streamers, influencers, game developers, and IT/e-commerce companies.
In doing so, I naturally take advantage of the fact that I can now call a wealth of legal experience on specific legal issues my own, but also that the industry itself appeals to me as an economic challenge.
This now seems to understand more and more other associations and so the GAME e.V. has published the “”game Fokus eSports”.
On just under 60 pages, the publication provides an overview of the status quo of Esports, its development in Germany and worldwide. Questions regarding the recognition of Esports in sports policy and current hurdles will be addressed as well as questions regarding the protection of minors. In interviews and guest articles by experts, the topic of Esports is also examined from a wide variety of perspectives.
The “game Fokus eSports” is available to download free of charge.
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
As an influencer agency, there are various options for structuring contracts with clients and influencers. Each of these constellations has...
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