• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Influencer/Sneaky Advertising on Twitter

17. January 2019
in Law and Esport
Reading Time: 2 mins read
0 0
A A
0
judge plays videogames in his spare time

On the subject of influencer advertising, I’ve already said quite a bit here on the blog and in recently pointed out the applicability to Esport teams.

However, I would just like to stress once again that this case-law and the reporting obligations are not limited to certain platforms. Nor that you might call yourself “influencers” or not. Not even whether you think of yourself as an influencer. The term influencer is nowhere in the law, certainly not in the – compared to many other laws, quite short UWG. On the contrary, the case-law and the obligations concern anyone who acts commercially; and commercially, you act faster than many would like. The threshold for commerciality is NOT high.

So as I was browsing Twitter, more the post from @dermetzgercast caught my eye.

Look what came up ?
Thanks to @RuntimeGG, the next few hours of CSGO coverage in the @UM_League and @iBUYPOWER Masters 4 are secured ?
Especially the @UM_League shaker is HOT ? pic.twitter.com/Eulzkq6rJK

— der_metzger (@dermetzgercast) 17 January 2019

Therefore, I take this opportunity to once again point out the problem to everyone in esports (but also other industries). Based on the post, I assume Runtime.gg sponsored the Getränek, @dermetzgercast at least paid nothing for it. This would be a classic case in which it might be necessary to identify the exact circumstances, i.e. to use a ‘paid’ or other day, if necessary. At the moment, the case law is very strict, even if the Court of Appeal in Berlin has mitigated the problem a little. However, a prerequisite for a problem with influencer tagging is also not that there is a written contract between Runtime.gg and @dermetzgercast or that @dermetzgercast is even paid for the post.

As already reported in my last posts, the jurisprudence on this is very much in flux and the exact demarcations are difficult to draw. But if, especially as a perhaps small entrepreneur/streamer/influencer, one wants to avoid litigation, which can become very expensive in case of doubt, it is currently advisable to label more rather than too little.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BlogCase lawCourt of AppealEsportInfluencerLawsLigaTwitter

Weitere spannende Blogposts

OLG Cologne allows advertising without bottle deposit

OLG Cologne allows advertising without bottle deposit
7. November 2022

Competition association, which wanted to achieve this from two large retail chains, was now also defeated in the second instance...

Read moreDetails

The legal pitfalls of non-organic follower growth on social media

13. October 2023

Introduction In the digital era, having a presence on social media platforms has become essential for many influencers and businesses....

Read moreDetails

Influencer: LG Munich decides against the Court of Appeal and other regional courts

Legal form as an influencer? A few hints!
29. April 2019

The 4th Chamber of Commerce of the District Court of Munich I today dismissed the action brought by the Association...

Read moreDetails

NFT and prospectus requirement

nft g2a667756c 1920
7. November 2022

The issue of whether and when the sale or trading of NFTs is subject to the prospectus requirement is brand...

Read moreDetails

Extended analysis of the ECJ ruling on the GDPR and its impact

Extended analysis of the ECJ ruling on the GDPR and its impact
12. December 2023

In an earlier post on my blog itmedialaw.com, I already briefly addressed the important ruling of the ECJ of December...

Read moreDetails

Why work with a lawyer as a streamer?

youtube 3503481 960 720
30. January 2020

From last year's experience, I would like to accumulate in this article ten tips that YouTubers and streamers on the...

Read moreDetails

Is “Sponsored Post” enough as an advertising label?

Legal form as an influencer? A few hints!
17. April 2019

At the moment I have a case in which the question arises whether the word "sponsored post" is sufficient as...

Read moreDetails

Are Lootboxes a game of luck?

Are Lootboxes a game of luck?
22. October 2018

Loot boxes are a phenomenon that comes from the Free2Play area in Asia, and is now found in almost all...

Read moreDetails

Tax office can seize domain

Small summary – Blizzard vs. Bossland
23. February 2023

The Münster Tax Court has ruled that, in principle, an Internet domain can be seized by the competent tax office....

Read moreDetails
Key Learnings from my presentation: Navigating the Complex World of AI and Law

Service Information Obligations Ordinance (DL-InfoV)

10. November 2024

Legal definition and context of origin The Service Information Obligations Ordinance (DL-InfoV) is a federal ordinance with a complex history....

Read moreDetails
GTCs are not invalid solely because of their length!

Terms

23. June 2023
Media intermediary

Media intermediary

16. October 2024
Forfeiture

Forfeiture

16. October 2024
IT project contract

IT project contract

16. October 2024

Podcast Folgen

Rechtliche Beratung für Startups – Investitionen, die sich lohnen

Rechtliche Beratung für Startups – Investitionen, die sich lohnen

17. November 2024

In dieser Episode des ITmedialaw.com Podcasts dreht sich alles um die Bedeutung rechtlicher Beratung für Startups. Host Marian Härtel spricht...

Der unkonventionelle Anwalt: Ein Nerd im Dienste des Rechts

Der unkonventionelle Anwalt: Ein Nerd im Dienste des Rechts

25. September 2024

In dieser fesselnden Episode des Podcasts "Der Unkonventionelle Anwalt" tauchen wir ein in die Welt eines Juristen, der die traditionellen...

KI im Rechtssystem: Auf dem Weg in eine digitale Zukunft der Justiz

KI im Rechtssystem: Auf dem Weg in eine digitale Zukunft der Justiz

13. October 2024

In dieser faszinierenden Podcastfolge tauchen wir tief in die Welt der künstlichen Intelligenz (KI) und ihre Auswirkungen auf unser Rechtssystem...

Die Rolle des IT-Rechtsanwalts

Die Rolle des IT-Rechtsanwalts

5. September 2024

In dieser spannenden Podcast-Episode tauchen wir ein in die faszinierende Welt der IT-Startups und erfahren, warum ein erfahrener Rechtsanwalt für...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung