• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Information requirements for SaaS providers: Blockchain and AI in a legal context

13. August 2023
in Law on the Internet
Reading Time: 3 mins read
0 0
A A
0
informationspflichten fuer saas anbieter blockchain und ki im rechtlichen kontext
Key Facts
  • Competition law ensures fair competition and protects companies and consumers from unfair business practices.
  • The UWG as a preventive measure against misleading business practices by companies.
  • Missing guidelines on blockchain and AI in the UWG represent potential regulatory gaps.
  • GDPR protects personal data and promotes transparency in data processing.
  • Companies need to make their privacy policy clear, especially when it comes to new technologies.
  • The AI Act of 2021 regulates the need for information in the event of high risks from AI systems.
  • Companies should use technologies in accordance with legal requirements and consumer protection.

Competition law

Content Hide
1. Competition law
2. Data protection Law
3. Copyright
4. Requirements of the AI Act
5. Conclusion
5.1. Author: Marian Härtel

Competition law, a fundamental pillar of economic law, was created to ensure balanced and fair competition between market participants. It serves as a shield for businesses and consumers alike, preventing unfair business practices and promoting a fair market. The Unfair Competition Act (UWG) plays a key role here. It serves as a guide and set of rules to ensure that companies conduct their business practices in a way that is neither misleading nor unfair to their customers.

However, in the ever-evolving technological landscape, where innovations such as blockchain and artificial intelligence (AI) are becoming more prevalent, the UWG does not provide specific guidance. There is no explicit regulation that requires companies to inform their customers about the use of these advanced technologies, especially when they are working in the background of their services or products. This could be seen as a loophole in the law for some, as the use of such technologies can often have profound effects on business models and consumer experiences.

Nevertheless, the lack of direct guidance in the UWG does not mean that companies have carte blanche to use technology as they see fit without regard to the impact on their customers. The core principle of the UWG remains in place: Companies may not mislead their customers. Thus, if the use of a technology, be it blockchain, AI, or any other, results in customers being deceived – whether intentionally or unintentionally – and this deception influences their purchasing decisions or contract commitments, this may very well be considered a violation of the UWG. It is the responsibility of each company to ensure that it acts in the best interest of its customers and maintains the integrity of the marketplace.

Data protection Law

In an era when digitization permeates nearly every aspect of our lives, data protection law has taken on a crucial role in protecting the rights and freedoms of individuals. The General Data Protection Regulation (GDPR) represents a milestone in this context. As a comprehensive set of European rules, it aims to harmonize and strengthen the protection of personal data throughout the European Union. It specifies not only which data may be collected, but also how this data may be stored, processed and passed on. The principle of transparency is at the forefront here.

In the rapid pace of technological development, where advanced technologies such as blockchain and artificial intelligence (AI) are becoming increasingly common, the question arises as to their compatibility with data protection regulations. These technologies have the potential to revolutionize data processing operations, but also offer new challenges in terms of data protection. Companies that use such technologies have an obligation to clearly and understandably explain in their privacy policy how and why they use these technologies. This serves not only to comply with legal requirements, but also to build consumer confidence.

However, it is crucial to understand that the GDPR primarily focuses on the protection of personal data. This means that technologies that do not process or store such data are not necessarily subject to the same stringent requirements. Nevertheless, companies should always strive to respect the privacy and security of their users and ensure that any technologies deployed are in line with applicable data protection standards.

Copyright

Copyright protects the rights of creators and artists to their works. There are clear rules about how works may be reproduced, distributed, and made publicly available.

With respect to technologies such as blockchain and AI, there are no specific rules in copyright law. Companies are not required to inform their customers about the use of such technologies unless they use copyrighted works of third parties. In such cases, companies could be required to acquire licenses or inform the rights holders.

Requirements of the AI Act

The AI Act introduced in 2021 is a significant step toward regulating AI technologies. It sets out clear guidelines under which circumstances companies must inform their customers about the use of AI.

The law focuses mainly on AI systems with high risk potential. This means that not all AI systems are covered by the law. Only those that require certification because they are considered potentially hazardous must comply with the requirements of the law.

Conclusion

The legal landscape around technologies such as blockchain and AI is complex and constantly changing. While there is currently no direct legal obligation to disclose such technologies, it is advisable to do so for reasons of transparency and consumer protection. Companies should always consider the purpose and risk potential of the technologies they use and ensure they are acting in the best interest of their customers.

 

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AICompetition lawData protection LawKITransparencyUrheberrecht

Weitere spannende Blogposts

Submit judgments for the blog

Facebook: New rulings on deletion claims
7. November 2022

I would like to continue to provide as good an overview as possible of judgments in IT law, e-commerce, esports,...

Read moreDetails

Are Esport Players Contracts ToS?

Are Esport Players Contracts ToS?
27. February 2019

Few people know The vast majority of people, let's say the "non-legally educated" people will probably associate the abbreviation GTC...

Read moreDetails

Searches in cases of “Google Fonts” cease-and-desist letters

Searches in cases of “Google Fonts” cease-and-desist letters
3. January 2023

In proceedings against two defendants - a 53-year-old lawyer based in Berlin and his 41-year-old client, the alleged representative of...

Read moreDetails

BGH decides on the right to name in copyright contract law

BGH considers Uber Black to be anti-competitive
24. October 2023

Introduction On June 15, 2023, the German Federal Court of Justice (BGH) issued a significant decision in the context of...

Read moreDetails

Slicing the Pie Agreements at Startups

Slicing the Pie Agreements at Startups
16. September 2019

There is currently a start-up trend in Germany that has evolved from the need for collaborative development of software and/or...

Read moreDetails

Back again

Back again
8. May 2023

Dear Readers, the wait is over! After a relaxing sabbatical I am now back and ready to dive back into...

Read moreDetails

GAME founds exploitation company!

GAME founds exploitation company!
31. May 2023

In an exciting but certainly trend-setting development, the GAME Bundesverband, the leading association of the German computer games industry, has...

Read moreDetails

Is the unpredictability of AI outcomes a legal time bomb?

shutterstock 1889907112 scaled
12. August 2023

Through two recent mandates and some conversations in the last few days, I became aware of a fascinating legal issue...

Read moreDetails

Linux vs. VMware: Opensource in court

copyright
29. March 2019

As a copyright holder, you are always dealing with open source licenses such as GPL in the different versions or...

Read moreDetails
Eigentum an Software – Wem gehört eigentlich der Code?
Copyright

Eigentum an Software – Wem gehört eigentlich der Code?

14. July 2025

Während ich an meinem eigenen WordPress-Plugin code, taucht immer wieder eine Frage auf: Gehört mir diese Software wirklich? Im Alltagsverständnis...

Read moreDetails
Startup ohne Entwickler?

Startup ohne Entwickler?

8. July 2025
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025

Podcastfolge

Legal challenges when implementing confidential computing: data protection and encryption in the cloud

Smart Contracts und Blockchain

22. December 2024

In dieser fesselnden Podcast-Episode tauch ich tief in die Welt der Blockchain-Technologie und Smart Contracts ein. Die 25-minütige Folge beleuchtet,...

Read moreDetails
Rechtskette beim Spieleentwickler

Rechtskette beim Spieleentwickler

19. April 2025
Rechtliche Herausforderungen innovativer Geschäftsmodelle

Rechtliche Herausforderungen innovativer Geschäftsmodelle

26. September 2024
8315f1ef298eb54dfeed2f5e55c8b9da 1

Erste Testfolge des ITMediaLaw Podcast

26. August 2024
Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

25. September 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung