• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Kurzberatung

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact

Legal preparation for the first investment round

8. December 2024
in Other
Reading Time: 3 mins read
0 0
A A
0
Businessman pointing at increasing graph. Business development, finance growth, investment concept,

Businessman pointing at increasing graph. Business development, finance growth, investment concept,

As a lawyer who has accompanied numerous start-ups through their first financing rounds, I can say that legal preparation is often the key to success. Careful legal structuring can make the difference between a successful deal and a stumbling block to further growth. In this blog post, I would like to highlight the most important legal aspects that startups should consider before their first investment round.

Content Hide
1. The right legal form as a foundation
2. Term sheet: setting the course for negotiations
3. Due diligence: preparation is everything
4. The investment documentation: the heart of the transaction
4.1. Investment agreement
4.2. Shareholders’ Agreement
4.3. Amendment to the Articles of Association
4.4. Rules of procedure for the management
5. 5 Typical clauses and their meaning
5.1. Liquidation preference
5.2. Anti-dilution protection
5.3. Vesting
5.4. Drag-Along and Tag-Along Rights
6. Conclusion
6.1. Author: Marian Härtel
Key Facts
  • Choosing the right legal form (e.g. GmbH) is crucial for the structure and liability.
  • A review of the articles of association is necessary, including regulations on profit distribution and loss sharing.
  • Term sheet sets out the main features of the transaction and serves as a basis for subsequent negotiations.
  • Due diligence examines all relevant aspects of the startup, which strengthens investor confidence.
  • Investment documentation consists of several contracts, including the investment agreement and shareholder agreement.
  • Clauses such as liquidation preference and anti-dilution are crucial for the interests of investors.
  • Early legal expertise is important for better conditions and a smooth process.

The right legal form as a foundation

Choosing the right legal form is of fundamental importance for start-ups planning an investment round. In practice, the GmbH has emerged as the preferred legal form. It offers a clear structure, limited liability and is known and accepted by investors. Alternatively, the UG (haftungsbeschränkt) can also be considered for very young start-ups, which requires less share capital.

The articles of association should be thoroughly reviewed before an investment round and amended if necessary. Particular attention should be paid to the following points:

– Clear rules on profit distribution and loss participation
– Provisions on the transfer of shares
– Rules on the withdrawal or death of a shareholder
– Non-competition clauses and confidentiality obligations
– Rules on management and representation

Term sheet: setting the course for negotiations

The term sheet is the first formal step towards the investment. It sets out the main features of the transaction and serves as the basis for subsequent contract negotiations. Typical contents of a term sheet are

– Valuation of the startup (pre-money valuation)
– Amount of the investment and resulting participation quota
– Liquidation preferences
– Anti-dilution protection
– Information and control rights of the investor
– Vesting regulations for founder shares

Although the term sheet is generally not legally binding, it should be negotiated with great care. The agreements made here form the basis for the subsequent contracts and are often difficult to revise.

Due diligence: preparation is everything

Once the term sheet has been signed, the investor will usually carry out due diligence. All relevant aspects of the start-up are examined – from finances and legal structures to technical details. Good preparation can speed up this process considerably and strengthen investor confidence.

Typical audit areas in due diligence are

– Corporate structure and documentation
– Intellectual property and industrial property rights
– Employment and service contracts
– Customer contracts and general terms and conditions
– Financial situation and forecasts
– Compliance and regulatory aspects

It is advisable to set up a virtual data room in which all relevant documents are made available in a structured manner.

The investment documentation: the heart of the transaction

The actual investment documentation usually consists of several contracts:

Investment agreement

This contract regulates the specific conditions of the investment, in particular:

– Amount and timing of the capital contribution
– Issue of new shares
– Guarantees and warranties of the founders
– Conditions for the closing of the transaction

Shareholders’ Agreement

This governs the rights and obligations of the shareholders among themselves, including

– Voting and veto rights
– Rules for future financing rounds
– Exit scenarios (drag-along and tag-along rights)
– Non-compete covenants and confidentiality obligations

Amendment to the Articles of Association

The articles of association of the GmbH must be adapted to the new shareholder structure and the agreements with the investor.

Rules of procedure for the management

Rules of procedure are often agreed that specify the tasks and powers of the management.

5 Typical clauses and their meaning

Investment contracts often contain clauses that may seem complex for founders at first glance, but are of great importance:

Liquidation preference

This clause gives investors priority in the distribution of proceeds in the event of an exit. There are various forms, from a single (1x) to a multiple liquidation preference.

Anti-dilution protection

This clause protects investors from dilution in subsequent financing rounds at lower valuations. Common methods are the “full ratchet” and the “weighted average” adjustment.

Vesting

Vesting clauses stipulate that the founders’ shares must be “earned” over a certain period of time. This is intended to ensure that the founders remain on board in the long term.

Drag-Along and Tag-Along Rights

These clauses regulate the rights and obligations of the shareholders in the event of an exit. Drag-along obliges minority shareholders to co-sell, tag-along gives them the right to do so.

Conclusion

The legal preparation for an investment round is complex, but crucial for success. Careful structuring and negotiation of contracts can not only facilitate the process, but also set the course for future financing rounds and a successful exit.

As an experienced lawyer in the field of startup investments, I advise founders to obtain legal expertise at an early stage. Investing in good legal advice usually pays off several times over – be it through better conditions, avoided pitfalls or a smoother transaction process.

Remember: every clause you negotiate today can have far-reaching effects on the future of your startup. A solid legal basis is not only important for the upcoming investment round, but also forms the foundation for the long-term growth and success of your company.

 

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Weitere spannende Blogposts

Guide: Advertising labelling in social media offers

Guide: Advertising labelling in social media offers
24. April 2019

Now I have already written many times about the topic of influencers, separation bids or advertising labels in the blog...

Read moreDetails

DOSB rejects eSports!

7. November 2022

The German Olympic Sports Confederation has rejected eSports or, as the professionals from Frankfurt call it, eGaming, and refused to...

Read moreDetails

Participation in kick-off event Esport Law: Questions?

Participation in kick-off event Esport Law: Questions?
29. April 2019

On 17.05.2019, the inaugural conference of the Research Center for Esport Law will take place at the University of Augsburg....

Read moreDetails

AI-generated videos

192×192
13. August 2024

A few days ago, I threw myself into an exciting new project: AI-generated videos for itmedialaw.com. As an avid proponent...

Read moreDetails

Warning letters due to missing basic prices

abmahnung
7. November 2022

In the business of warning letters, there are always ups and downs and certain topics are more topical than others....

Read moreDetails

Chess, Bridge, Esport?

Chess, Bridge, Esport?
19. March 2019

Much is already being said, written and even more demanded by the ESBD about the discussion about esport and the...

Read moreDetails

What is the Artificial Intelligence Act?

What is the Artificial Intelligence Act?
6. January 2023

Introduction The Artificial Intelligence Act is a proposal for a European law on artificial intelligence (AI) - the first law....

Read moreDetails

Digital and collaborative contract creation

Why are contracts important?
7. November 2022

In addition to the client portal (see this article), I am finalizing a collaborative contract creation portal for a near-term...

Read moreDetails

Law to clarify disputed influencer jurisdiction

Law to clarify disputed influencer jurisdiction
7. November 2022

The Federal Ministry of Justice and Consumer Protection intends to clarify that statements on social media about products that are...

Read moreDetails
ChatGPT and lawyers: recordings of the Weblaw launch event
Law on the Internet

Private AI use in the company

24. October 2025

Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...

Read moreDetails
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025

Podcastfolge

86fe194b0c4a43e7aef2a4773b88c2c4

On the dark side? A lawyer in the field of tension of innovative start-ups

26. September 2024

In this personal and engaging episode, the experienced IT and media lawyer delves deep into the gray area of his...

Read moreDetails
092def0649c76ad70f0883df970929cb

Influencers and gaming: legal challenges in the digital entertainment world

26. September 2024
d5ab3414c7c4a7a5040c3c3c60451c44

The metaverse – legal challenges in virtual worlds

26. September 2024
AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

24. September 2024
4f3597d5481e0f38e37bf80eaad208c7

The IT Media Law Podcast. Episode No. 1: What is this actually about?

26. August 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung