• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Manufacturer’s information when applying for electrical appliances

14. January 2019
in Competition law, Online retail
Reading Time: 2 mins read
0 0
A A
0
clause 1462951 1280

In a judgment of the end of last year, the Landgericht Dortmund agreed with the unanimous case law of, for example, the Federal Court of Justice, the OLG Hamm, the OLG Celle and the OLG Jena, according to which the manufacturer’s information on the essential characteristics of Section 5a para.3 No. 1 UWG counts. Although the present case concerns electrical appliances such as refrigerators, this is also logically applicable to other electrical appliances. The BGH justified its decision on the grounds that it was only the undoubted identification of electrical appliances that gave a buyer the opportunity to obtain information on the execution and technical data, as well as the average price of the equipment. This would allow the buyer to make a judgment on the quality and value of it.

The same is not true for things like gamer hardware, which is often very similar, where no-name goods from Asia are common and where price comparison is only possible through correct product identification. Otherwise, the buyer runs the risk of being prompted to take a commercial decision within the meaning of Paragraph 2(9) of the UWG, which he would otherwise not have taken.

So who do things like hardware, actually all products that are not absolutely unique (such as software or computer games, which are only available from a manufacturer and the like) and where buyers nowadays make price comparisons, or for which branded products are generally more expensive and/or higher quality than no-name products, the manufacturer should not be specified. This applies only within the framework of brochures, as in the present case, or – of course – in the own online shop, but also when applying via banners, such as Google Ads, on affiliate campaigns and the like. The intention of the legislator is even more expressed in banner advertisements. The only way to distinguish it is pure attention-seeking, but the path is narrow and the risk of warning, especially from consumer protection associations and competitors, is relatively high. Consumer protection is always a great asset in German courts!

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BghCase lawCelleComputerComputer gameConsumerConsumer protectionFederal courtGamesGoogleInformationSoftware

Weitere spannende Blogposts

Q&A: Legal issues for game developers

judge plays videogames in his spare time
7. November 2022

In addition to e-sports teams/gamers, streamers and influencers, I also continue to advise game developers on the review and drafting...

Read moreDetails

Beware of misleading letters about Google Analytics

Reporting obligations under the Foreign Trade and Payments Act (AWG): A guide for startups and blockchain companies
8. June 2023

Recently, mass warnings in connection with the use of Google Fonts have caused considerable unrest. Companies and website operators have...

Read moreDetails

OLG Köln decides on click-baiting

OLG Köln decides on click-baiting
3. June 2019

A programme magazine has to pay a well-known TV presenter 20,000 euros because it has illegally used his image as...

Read moreDetails

Reporting obligations under the Foreign Trade and Payments Act (AWG): A guide for startups and blockchain companies

Reporting obligations under the Foreign Trade and Payments Act (AWG): A guide for startups and blockchain companies
4. June 2023

Introduction Recently, an interesting issue was brought to my attention by a tax accountant friend. Over a cup of coffee,...

Read moreDetails

10 questions & answers about home office

10 questions & answers about home office
7. November 2022

Home office is definitely an unstoppable trend for many professions and businesses. This article is intended to provide a brief...

Read moreDetails

Claim for damages for online city map copyright infringement

ECJ: Advocate General assesses sampling as copyright infringement
23. April 2019

In fact, I could have swear that the subject of warnings and injunctions for the illegal use of city maps...

Read moreDetails

Copyright infringement by framing? The ECJ please!

copyright
25. April 2019

The Federal Court of Justice currently has to decide whether a collecting society may make the conclusion of a contract...

Read moreDetails

BGH changes case law regarding receipt of cease-and-desist declaration

BGH considers Uber Black to be anti-competitive
9. January 2023

The Federal Court of Justice (BGH) has issued an exciting decision on trademark law. According to the decision, a new...

Read moreDetails

Exploitation rights to articles of an editor

Exploitation rights to articles of an editor
28. June 2019

My career in the gaming industry started as the operator of a computer game magazine (before that I was editor...

Read moreDetails
Digital Service Act

Digital Service Act

27. June 2023

Introduction The Digital Services Act (DSA) is a legislative proposal of the European Commission that aims to modernize the regulation...

Read moreDetails
76926310072fac9e0887add76b9526dd

German Stock Corporation Act (AktG)

9. November 2024
Withholding tax

Withholding tax

16. October 2024
Obligation to contract

Obligation to contract

16. October 2024
Force Majeure

Force Majeure

16. October 2024

Podcast Folgen

Legal challenges in the gaming universe: A guide for developers, esports professionals and gamers

What will 2025 bring for start-ups in legal terms? Opportunities? Risks?

24. January 2025

In this exciting episode of the itmedialaw podcast, we take a deep dive into the legal developments that will shape...

d00527fd01b1f807a4f80c0f202069e7

Legal basics for startup founders – how to start on the safe side!

9. November 2024

In this episode of the Itmedialaw podcast, lawyer and entrepreneur Marian Härtel takes you on a journey through the legal...

legal challenges when implementing confidential computing data protection and encryption in the cloud

Smart contracts and blockchain

15. January 2025

In this captivating podcast episode, I take a deep dive into the world of blockchain technology and smart contracts. The...

86fe194b0c4a43e7aef2a4773b88c2c4

On the dark side? A lawyer in the field of tension of innovative start-ups

26. September 2024

In this personal and engaging episode, the experienced IT and media lawyer delves deep into the gray area of his...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung