• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Advertising with “climate neutral” can lead to a warning notice

15. November 2022
in Competition law, Warning
Reading Time: 1 min read
0 0
A A
0
wordcloud gd030d08c5 1280
Key Facts
  • Advertising with the "climate neutral" logo can have a significant influence on consumers' purchasing decisions.
  • The Frankfurt am Main Higher Regional Court has prohibited the use of the logo by a provider.
  • The applicant considers the term "climate neutral" to be misleading and in need of explanation.
  • The Regional Court dismissed the urgent appeal, the Higher Regional Court later ruled in favor of the ban.
  • Companies are obliged to provide information about the fundamental circumstances of climate neutrality.
  • Consumers expect all significant emissions to be avoided or offset.
  • Legal advice is strongly recommended in such cases.

Advertising with the “climate neutral” logo can have a significant impact on consumers’ purchasing decisions. Basic circumstances of the climate neutrality claimed by the company must therefore be explained. The Higher Regional Court of Frankfurt am Main (OLG) therefore prohibited a supplier from advertising its products with the logo “climate neutral” because this clarification was lacking.

Both parties produce ecological detergents, cleaners and cleaning agents. The respondent advertises its products on its website with, among other things, the logo “Climate Neutral”. The applicant objects, among other things, to advertising using this term. It considers the term “climate neutral” to be in need of explanation and the advertising therefore to be non-transparent and misleading.

The Regional Court had dismissed the application for an injunction. On appeal, the OLG ordered the defendant to refrain from using the “Climate Neutral” logo. The advertising was misleading. The advertising of a company or its products with a supposed climate neutrality could have a considerable influence on the purchase decision. There is therefore an obligation to provide information on the fundamental circumstances of the climate neutrality claimed by the company. The consumer assumes with the disputed “climate neutral” logo that basically all significant emissions of the company are avoided or compensated. He does not readily accept the exclusion of certain types of emissions – as undertaken by the respondent.

Also in this modern things, therefore, prior legal advice is advised 😉

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BeratungConsumerFrankfurtFrankfurt am Main Higher Regional CourtinternetPurchase decisionWarning

Weitere spannende Blogposts

Make and offer respirators yourself?

Make and offer respirators yourself?
7. November 2022

0Currently, there is demand everywhere for protective clothing such as respirators and, in addition to professional suppliers, numerous self-employed people...

Read moreDetails

BGH decides on abuse of rights with regard to Umwelthilfe

No more free tissues at the pharmacy?
7. November 2022

The First Civil Senate of the German Federal Court of Justice, which is responsible among other things for claims under...

Read moreDetails

BGH decides on the permissibility of fees for Paypal/immediate bank transfer

Attention: Vouchers to existing customers can be advertising!
7. November 2022

The German Federal Supreme Court today ruled that companies may charge their customers a fee for payment via Sofortüberweisung or...

Read moreDetails

Online shops: Attention to advertising with EIA

Online shops: Attention to advertising with EIA
17. December 2018

For years I have worked with H&H Games Consulting GmbH, or now Esports Consulting GmbH, also in the field of...

Read moreDetails

Fortnite Fan article: Attention warning danger!

Online retailer: Notice of warranty of defects
30. November 2018

Currently, I can only warn against offering unauthorized fan items from Fortnite, the manufacturer Epic Games, such as the replica...

Read moreDetails

Beware of fake streaming offers

Beware of fake streaming offers
7. November 2022

Currently, a number of fake companies seem to be taking advantage of the copyright reform and putting fake streaming services...

Read moreDetails

Amazon merchant not responsible for user comments

Purchased reviews on Amazon
7. November 2022

The I. Civil Senate of the Federal Court of Justice, which is responsible among other things for claims arising from...

Read moreDetails

Business with customers in California? Attention CCPA

Attention to Analytics without anonymization
18. November 2019

Who is it relevant to? On January 1, 2020, the California Consumer Privacy Act (CCPA) will enter into force in...

Read moreDetails

MDR may delete comments without broadcast reference on its Facebook page

MDR may delete comments without broadcast reference on its Facebook page
2. December 2022

Public broadcasters are entitled to delete non-broadcast-related comments made by users in forums on their corporate social media pages. This...

Read moreDetails
Startup ohne Entwickler?
Gloss / Opinion

Startup ohne Entwickler?

8. July 2025

Es ist spätabends, der Kaffee neben dem Laptop ist längst kalt, doch ich lächle zufrieden: In wenigen Stunden habe ich...

Read moreDetails
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025
Altersverifikation im Internet: Pflichten für Anbieter in Deutschland und Europa

Altersverifikation im Internet: Pflichten für Anbieter in Deutschland und Europa

30. June 2025

Podcastfolge

Influencer und Gaming: Rechtliche Herausforderungen in der digitalen Unterhaltungswelt

Influencer und Gaming: Rechtliche Herausforderungen in der digitalen Unterhaltungswelt

25. September 2024

In dieser fesselnden Folge nimmt Rechtsanwalt Marian Härtel die Zuhörer mit auf eine spannende Reise durch die dynamische Welt der...

Read moreDetails
Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

Rechtliche Herausforderungen und Chancen durch KI-Influencer und virtuelle Mitarbeitende

19. April 2025
Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

25. September 2024
Rechtliche Herausforderungen innovativer Geschäftsmodelle

Rechtliche Herausforderungen innovativer Geschäftsmodelle

26. September 2024
Legal challenges when implementing confidential computing: data protection and encryption in the cloud

Smart Contracts und Blockchain

22. December 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung