• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

New cookie regulation: a step towards simplifying digital consent?

8. December 2024
in Data protection Law
Reading Time: 2 mins read
0 0
A A
0
image16x9 big data
Key Facts
  • On September 4, 2024, the Federal Government adopted the Consent Management Ordinance to simplify consent on the Internet.
  • Central consent management enables users to store preferences once and permanently.
  • Requirements for PIMS: User-friendliness, transparency and interoperability are essential.
  • The BfDI monitors and recognizes the consent management services.
  • Regulation promotes competition-compliant design of consent procedures.
  • There are concerns that providers will not fully adopt the new consent mechanisms.
  • The effectiveness of the regulations will be evaluated two years after they come into force.

On September 4, 2024, the Federal Government adopted the Consent Management Ordinance (EinwV). This new ordinance is based on Section 26 (2) of the Telecommunications Digital Services Data Protection Act (TDDDG) and aims to stem the flood of cookie banners and significantly simplify the handling of consent on the internet for users.

Content Hide
1. Key points of the regulation:
2. Criticism of the initiative
2.1. Author: Marian Härtel

The EinwV regulates the requirements for “recognized consent management services”, also known as Personal Information Management Services (PIMS). These services are intended to provide a user-friendly alternative to the large number of individual decisions to be made when obtaining consent for the further processing of personal data in accordance with the General Data Protection Regulation (GDPR).

Key points of the regulation:

1. centralized consent management: users should be able to store their preferences once and permanently instead of having to give their consent each time they visit a website.

2. requirements for PIMS: The Regulation stipulates that these services must be user-friendly, transparent and interoperable. They must allow users to check, change or revoke their settings at any time.

3. recognition and monitoring: The Federal Commissioner for Data Protection and Freedom of Information (BfDI) is responsible for the recognition and monitoring of consent management services.

4. competition-compliant design: The Regulation stipulates that the procedures for consent management must be designed in a competition-compliant manner.

5. technical compatibility: Requirements are placed on the technical implementation to ensure smooth integration into websites and apps.

Federal Minister Dr. Volker Wissing emphasizes that the reform aims to provide a more pleasant browsing experience and give users more control over their consent. For providers of digital services, the new procedure offers the advantage of being able to obtain consent in a standardized and legally compliant process without compromising the design of their websites with annoying cookie banners.

Criticism of the initiative

Despite the good intentions, however, there is also criticism of the regulation. Consumer advocates and data protectionists complain that the new regulation may not fully achieve the desired effect. They fear that many providers of digital services will not sufficiently recognize the new consent mechanisms and may continue to repeatedly ask for consent.

Another problem is the legal validity of blanket consent under the GDPR. The Data Protection Conference (DSK) emphasizes that the processing of personal data under the GDPR is ineffective if data subjects are not sufficiently informed about the respective data processing operations. It is therefore questionable whether the new consent procedure can meet the legal requirements for valid consent under the GDPR.

There are also challenges for internationally oriented websites, as country-specific adaptations will be necessary. It is unlikely that Germany will develop a global standard while the EU will not.

The effectiveness of the regulations will be evaluated two years after they come into force. It is recommended that website operators continue to use data protection-friendly measurement methods that do not require the consent of website visitors and closely monitor the development of consent management services.

Ultimately, the GDPR shows that the topic of data protection in the digital space remains highly topical and calls for innovative solutions. It remains to be seen whether the regulation can actually stem the flood of cookies and strengthen users’ digital self-determination, or whether further adjustments will be necessary to strike a balance between data protection and user-friendliness.

 

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Weitere spannende Blogposts

Blockchain gaming and the French Jonum Law

Blockchain in computer games – a new playing field for lawyers?
13. August 2024

Blockchain Gaming and the French Jonum Law in the light of the EU MiCAR Regulation On itmedialaw.com, I don't normally...

Read moreDetails

Cologne Higher Regional Court on secret video recordings of Wallraff

Cologne Higher Regional Court on secret video recordings of Wallraff
7. November 2022

Covertly obtained sound and film material may give rise to a claim for injunctive relief, even if it is not...

Read moreDetails

Attention: Risk of discrimination with gender information on websites

151b5dca2f9aac11ac0b0c97ff33a2a6
24. September 2024

As a provider of online services, SaaS solutions or other websites, it is important to observe the legal requirements with...

Read moreDetails

New podcast episodes: Focus on copyright and smart contracts

Artificial intelligence and speaker rights: some legal thoughts
15. January 2025

Good news for all those interested in the interface between law and technology: The ITMediaLaw podcast has released two new...

Read moreDetails

ChatGPT-4 and my chat tool

ChatGPT and lawyers: recordings of the Weblaw launch event
17. March 2023

Lately I've been working on improving the AI chat page here on the site, with design updates and improved usability...

Read moreDetails

Warned off by a competition association?

abmahnung
7. November 2022

As you can see from my blog posts, there are many things to consider when it comes to warning letters,...

Read moreDetails

Sustainable contract design for green start-ups: legal aspects

Sustainable contract design for green start-ups: legal aspects
14. February 2025

Green start-ups in Germany face a variety of legal challenges, especially when it comes to drafting contracts. One of the...

Read moreDetails

The editing contract: an essential contract for creatives and rights exploiters

Data trusteeship in IoT projects
20. February 2025

In my many years of practice as a lawyer specializing in drafting contracts for digital content creators, I have drafted...

Read moreDetails

BGH provides clarity: photo wallpaper in hotels is not a copyright infringement

BGH considers Uber Black to be anti-competitive
24. September 2024

In its ruling of 10.09.2024 (case no. I ZR 99/23), the Federal Court of Justice ruled that the installation of...

Read moreDetails
BGH-Coaching-Urteil 2025: Online-Coachings als Fernunterricht – ZFU-Pflicht und Vertragsnichtigkeit
Law on the Internet

BGH-Coaching-Urteil 2025: Online-Coachings als Fernunterricht – ZFU-Pflicht und Vertragsnichtigkeit

18. July 2025

Ein neues BGH-Urteil sorgt für eine Schockwelle in der Coaching-Branche: Am 12. Juni 2025 hat der Bundesgerichtshof (BGH) entschieden, dass...

Read moreDetails
Eigentum an Software – Wem gehört eigentlich der Code?

Eigentum an Software – Wem gehört eigentlich der Code?

14. July 2025
Startup ohne Entwickler?

Startup ohne Entwickler?

8. July 2025
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025

Podcastfolge

Rechtliche Herausforderungen innovativer Geschäftsmodelle

Rechtliche Herausforderungen innovativer Geschäftsmodelle

26. September 2024

In dieser fesselnden Podcast-Episode tauche ich als IT- und Medienrechtsanwalt tief in die Welt der rechtlichen Herausforderungen ein, die mit...

Read moreDetails
Auf der dunklen Seite? Ein Rechtsanwalt im Spannungsfeld innovativer Startups

Auf der dunklen Seite? Ein Rechtsanwalt im Spannungsfeld innovativer Startups

25. September 2024
Juristische Trends für Startups 2025: Chancen und Herausforderungen

Juristische Trends für Startups 2025: Chancen und Herausforderungen

19. April 2025
Rechtliche Herausforderungen im Gaming-Universum: Ein Leitfaden für Entwickler, Esportler und Gamer

Was wird 2025 für Startups juristisch bringen? Chancen? Risiken?

24. January 2025
Rechtliche Risiken bei langen Entwicklungszeiten und der Stornierung von Crowdfundingspielen

Rechtliche Risiken bei langen Entwicklungszeiten und der Stornierung von Crowdfundingspielen

20. April 2025

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung