Esport Teams & Streamer: What is part of a sponsorship agreement?
I regularly receive sponsorship agreements from clients with which companies or advertisers want to engage with esports teams or enter...
Read moreDetailsProtect streamers from warnings
As I have pointed out several times in posts, the risk of running into the warning trap, especially from young, inexperienced streamers, is not so low. Dorothe Bär, the Digital Minister of State in the Chancellery, wants to try to defuse the problem area of sheikh advertising.
The basis for regulations in this area is likely to be the forthcoming Act to Strengthen Fair Competition, which is to contain a series of coordinated measures to prevent abuse of the tried-and-tested warning right and to improve transparency in copyright warnings.
It should be stressed, however, that this should really only be about containing unjustified warnings or those that would sometimes fail in courts on the so-called objection to abuse of rights. The law will not curtail the possibilities of warnings. These are a proven and tried and tested means of achieving legal peace in the IT/IP sector and also relieve German courts.
Thus, the law will not relieve any streamer or other provider from doing its “homework” to comply with applicable laws and jurisdictions. However, if you follow general guidelines, such as those in this guide, you could be a little more protected in the future.
Author: Marian Härtel
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
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