• Areas of expertise
  • |
  • About me
  • |
  • Principles as a lawyer
  • Tel: 03322 5078053
  • |
  • info@itmedialaw.com
ITMediaLaw - Rechtsanwalt Marian Härtel
  • en English
  • de Deutsch
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
      • Ideal partner
      • About lawyer Marian Härtel
      • Video series – about me
      • Why a lawyer and business consultant?
      • Principles as a lawyer
      • Focus on start-ups
      • Nerd und Rechtsanwalt
      • Ideal partner
      • How can I help clients?
    • Über die Kanzlei
      • How clients benefit from my network of colleagues, partners and service providers
      • Quick and flexible access
      • Agile and lean law firm
      • Team: Saskia Härtel – WHO AM I?
      • Price overview
    • How can I help clients?
    • Sonstige Informationen
      • Einwilligungen widerrufen
      • Privatsphäre-Einstellungen ändern
      • Historie der Privatsphäre-Einstellungen
      • Privacy policy
    • Testimonials
    • Imprint
  • Leistungen
    • Focus areas of attorney Marian Härtel
      • Support with the foundation
      • Games law consulting
      • Advice in e-commerce
      • Support and advice of agencies
      • Legal advice in corporate law: from incorporation to structuring
      • Legal compliance and expert opinions
      • Streamers and influencers
      • Cryptocurrencies, Blockchain and Games
      • Outsourcing – for companies or law firms
    • Arbeitsschwerpunkte
      • Games and esports law
        • Esports. What is it?
      • Corporate law
      • IT/IP Law
      • Consulting for influencers and streamers
        • Influencer & Streamer
      • Contract review and preparation
      • DLT and Blockchain consulting
        • Blockchain Overview
      • Investment advice
      • AI and SaaS
  • Artikel/News
    • Langartikel / Guides
    • Law and computer games
    • Law and Esport
    • Law on the Internet
    • Blockchain and web law
    • Online retail
    • Data protection Law
    • Copyright
    • Competition law
    • Copyright
    • EU law
    • Law on the protection of minors
    • Labour law
    • Tax
    • Kanzlei News
    • Other
  • Videos/Podcasts
    • Videos
    • Podcast
      • ITMediaLaw Podcast
      • ITMediaLaw Kurz-Podcast
  • Knowledge base
  • Contact
Kurzberatung
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
      • Ideal partner
      • About lawyer Marian Härtel
      • Video series – about me
      • Why a lawyer and business consultant?
      • Principles as a lawyer
      • Focus on start-ups
      • Nerd und Rechtsanwalt
      • Ideal partner
      • How can I help clients?
    • Über die Kanzlei
      • How clients benefit from my network of colleagues, partners and service providers
      • Quick and flexible access
      • Agile and lean law firm
      • Team: Saskia Härtel – WHO AM I?
      • Price overview
    • How can I help clients?
    • Sonstige Informationen
      • Einwilligungen widerrufen
      • Privatsphäre-Einstellungen ändern
      • Historie der Privatsphäre-Einstellungen
      • Privacy policy
    • Testimonials
    • Imprint
  • Leistungen
    • Focus areas of attorney Marian Härtel
      • Support with the foundation
      • Games law consulting
      • Advice in e-commerce
      • Support and advice of agencies
      • Legal advice in corporate law: from incorporation to structuring
      • Legal compliance and expert opinions
      • Streamers and influencers
      • Cryptocurrencies, Blockchain and Games
      • Outsourcing – for companies or law firms
    • Arbeitsschwerpunkte
      • Games and esports law
        • Esports. What is it?
      • Corporate law
      • IT/IP Law
      • Consulting for influencers and streamers
        • Influencer & Streamer
      • Contract review and preparation
      • DLT and Blockchain consulting
        • Blockchain Overview
      • Investment advice
      • AI and SaaS
  • Artikel/News
    • Langartikel / Guides
    • Law and computer games
    • Law and Esport
    • Law on the Internet
    • Blockchain and web law
    • Online retail
    • Data protection Law
    • Copyright
    • Competition law
    • Copyright
    • EU law
    • Law on the protection of minors
    • Labour law
    • Tax
    • Kanzlei News
    • Other
  • Videos/Podcasts
    • Videos
    • Podcast
      • ITMediaLaw Podcast
      • ITMediaLaw Kurz-Podcast
  • Knowledge base
  • Contact
ITMediaLaw - Rechtsanwalt Marian Härtel
Home Data protection Law

SaaS contract for marketing tools

15. November 2024
in Data protection Law
Reading Time: 3 mins read
0 0
A A
0
da785cff1bca5b6897d0d4cacf7359ff
Key Facts
  • CPMStar is regarded as one of the first major gaming marketing agencies in Germany.
  • Modern SaaS contracts must cover data protection, AI usage and international compliance.
  • Service Level Agreements (SLAs) should define different service levels for different functions.
  • Transparent communication with users is crucial for trust in the SaaS business.
  • The legally compliant design of pricing models is often at the heart of legal disputes.
  • A solid basic contract requires flexible annexes for technical innovations.
  • Experienced lawyers provide support in the development of future-proof SaaS contracts.

When I helped set up CPMStar, one of the first major gaming marketing agencies in Germany, a few years ago, marketing tools were still relatively simple. The legal challenges of tracking and campaign management were manageable. Today, after 25 years in the digital industry, my law firm regularly advises tool developers and agencies on complex SaaS solutions that go far beyond simple tracking.

Content Hide
1. The legal cornerstones of modern marketing tools
2. Service level agreements – more than just availability guarantees
3. Data protection and international compliance
4. Price models and termination rules
5. Conclusion

The legal cornerstones of modern marketing tools

Last week, a start-up founder sat in my office who has developed an innovative social media management platform. His biggest concern: How do you draft terms and conditions and user agreements in such a way that they work for both enterprise clients and smaller agencies? A question that I encounter more and more frequently in my consulting practice.

The challenge lies in the complexity of modern marketing tools. Today, a SaaS contract must cover much more than just usage rights and support times. It has to cover data protection, AI usage, API connections and international compliance requirements. In particular, integration with other tools via APIs requires special legal care – an aspect that I know only too well from my time in marketing technology.

Service level agreements – more than just availability guarantees

After almost 20 years as a lawyer in the digital sector, I have learned that the quality of a SaaS contract is particularly evident in the service level agreements (SLAs). An example from my practice: A marketing tool provider promised “99.9% uptime” – without defining how this would be measured. When problems arose, the situation quickly escalated.

Today, I advise my clients to take a more differentiated approach. Modern SLAs must define different service levels for different functions. While a short delay in the reporting function may be acceptable, a failure in campaign management can be critical. Future developments such as AI-supported analyses or new integrations must also be taken into account.

Data protection and international compliance

The international orientation of many marketing tools brings with it particular legal challenges. A recent case from my law firm illustrates the problem: a tool provider stored its data in the EU, but used US sub-processors for certain analyses. The solution required a complete revision of the data flows and contractual structures.

Transparent communication with users is particularly important here. Trust is the currency in the SaaS business. A well thought-out contract creates this trust by clearly regulating how sensitive marketing data is handled. This applies all the more to modern tools that integrate various data sources and APIs.

Price models and termination rules

An often underestimated aspect of SaaS contracts is the legally compliant design of pricing models. Experience from numerous consultations shows: This is often the core of later legal disputes. The solution lies in a combination of clear basic prices and transparent adjustment rules. Scenarios such as company takeovers or strategic realignments must also be taken into account.

An example from my consulting practice: a tool provider was taken over by a larger company – thanks to forward-looking contract design, the existing customer relationships could be continued without any problems. Such cases show how important it is to draft future-proof contracts and anticipate technical developments.

Conclusion

A good SaaS contract for marketing tools must fulfill three core tasks: provide legal security, enable technical innovation and promote fair business relationships. As a lawyer with my own experience in marketing technology, I understand the challenges first-hand.

The rapid development in the marketing tech sector requires future-proof contract structures. A solid basic contract, supplemented by flexible annexes for specific functions and technologies, forms the foundation for successful SaaS offerings in the marketing sector.

Do you need support in drafting your SaaS contracts? As a lawyer with many years of experience in the digital industry, I not only understand the legal side, but also the practical requirements of modern marketing tools. Let’s work together to develop contract structures that secure your business model and leave room for growth.

Beliebte Beträge

Legally compliant archiving of emails: legal requirements and practical implementation

Legally compliant archiving of emails: legal requirements and practical implementation
14. March 2025

It is impossible to imagine modern corporate communication without e-mail. It is not only used for the rapid exchange of...

Read moreDetails

Risks when hosting personal data on US cloud servers

Risks when hosting personal data on US cloud servers
18. February 2025

Hosting personal data on cloud servers from US providers poses significant risks for European companies, particularly with regard to compliance...

Read moreDetails

BGH ruling on damages for data protection breaches

BGH: Women also gamble on first-person shooters
8. December 2024

The ruling by the German Federal Court of Justice (BGH) on November 18, 2024 has put an abrupt end to...

Read moreDetails

New cookie regulation: a step towards simplifying digital consent?

Esport: Sports Committee of the BT meets Wednesday
8. December 2024

On September 4, 2024, the Federal Government adopted the Consent Management Ordinance (EinwV). This new ordinance is based on Section...

Read moreDetails

Multi-tenant architectures in the SaaS sector: data separation and compliance requirements

6e405ef66c83bf9de2066fb73a1deafc
9. November 2024

Multi-tenant architectures are the backbone of modern SaaS solutions, as they enable efficient use of resources and scalability. However, they...

Read moreDetails

Federal Court of Justice plans landmark decision on Facebook data scandal

BGH considers Uber Black to be anti-competitive
9. November 2024

The Federal Court of Justice (BGH) has announced that it intends to issue a landmark ruling in the form of...

Read moreDetails

Legally compliant integration of biometric authentication systems: Data protection and security requirements for FinTech start-ups

Legally compliant integration of biometric authentication systems: Data protection and security requirements for FinTech start-ups
21. October 2024

Biometric authentication systems are revolutionizing the way FinTech start-ups ensure security and user-friendliness. However, the integration of this technology also...

Read moreDetails

Legally compliant integration of biometric authentication systems: Data protection and security requirements for FinTech start-ups

Legally compliant integration of biometric authentication systems: Data protection and security requirements for FinTech start-ups
21. October 2024

Biometric authentication systems are revolutionizing the way FinTech start-ups ensure security and user-friendliness. However, the integration of this technology also...

Read moreDetails

Legal challenges when implementing confidential computing: data protection and encryption in the cloud

Legal challenges when implementing confidential computing: data protection and encryption in the cloud
21. October 2024

Confidential computing represents a significant advance in cloud security by protecting data during processing in a secure enclave. For companies...

Read moreDetails

5.0 60 reviews

  • Avatar Mikael Hällgren ★★★★★ vor einem Monat
    I got fantastic support from Marian Härtel. He managed to get my wrongfully suspended Instagram account restored. He was … Mehr incredibly helpful the whole way until the positive outcome. Highly recommended!
  • Avatar Lennart Korte ★★★★★ vor 2 Monaten
    Ich kann Herrn Härtel als Anwalt absolut weiterempfehlen! Sein Service ist erstklassig – schnelle Antwortzeiten, effiziente … Mehr Arbeit und dabei sehr kostengünstig, was für Startups besonders wichtig ist. Er hat für mein Startup einen Vertrag erstellt, und ich bin von seiner professionellen und zuverlässigen Arbeit überzeugt. Klare Empfehlung!
  • Avatar R.H. ★★★★★ vor 3 Monaten
    Ich kann Hr. Härtel nur empfehlen! Er hat mich bei einem Betrugsversuch einer Krypto Börse rechtlich vertreten. Ich bin sehr … Mehr zufrieden mit seiner engagierten Arbeit gewesen. Ich wurde von Anfang an kompetent, fair und absolut transparent beraten. Trotz eines zähen Verfahrens und einer großen Börse als Gegner, habe ich mich immer sicher und zuversichtlich gefühlt. Auch die Schnelligkeit und die sehr gute Erreichbarkeit möchte ich an der Stelle hoch loben und nochmal meinen herzlichsten Dank aussprechen! Daumen hoch mit 10 Sternen!
  • Avatar P! Galerie ★★★★★ vor 4 Monaten
    Herr Härtel hat uns äusserst kompetent in einen lästigen Fall mit META betreut. Er war effizient, beharrlich, aber auch mit … Mehr uns geduldig. Menschlich top, bis wir am Ende Dank ihm erfolgreich zum Ziel gekommen sind. Können wir wärmstens empfehlen. Und nochmals danke. P.H.
  • Avatar Mosaic Mask Studio ★★★★★ vor 5 Monaten
    Die Kanzlei ist immer ein verlässlicher Partner bei der Sichtung und Bearbeitung von Verträgen in der IT Branche. Es ist … Mehr stets ein professioneller Austausch auf Augenhöhe.
    Die Ergebnisse sind auf hohem Niveau und haben die interessen unsers Unternehmens immer bestmöglich wiedergespiegelt.
    Vielen Dank für die sehr gute Zusammenarbeit.
  • Avatar Philip Lucas ★★★★★ vor 8 Monaten
    Wir haben Herrn Härtel für unser Unternehmen konsultiert und sind äußerst zufrieden mit seiner Arbeit. Von Anfang an hat … Mehr er einen überaus kompetenten Eindruck gemacht und sich als ein sehr angenehmer Gesprächspartner erwiesen. Seine fachliche Expertise und seine verständliche und zugängliche Art im Umgang mit komplexen Themen haben uns überzeugt. Wir freuen uns auf eine langfristige und erfolgreiche Zusammenarbeit!
  • Avatar Doris H. ★★★★★ vor 10 Monaten
    Herr Härtel hat uns bezüglich eines Telefonvertrags beraten und vertreten. Wir waren mit seinem Service sehr zufrieden. Er … Mehr hat stets schnell auf unsere E-mails und Anrufe reagiert und den Sachverhalt einfach und verständlich erklärt. Wir würden Herrn Härtel jederzeit wieder beauftragen.Vielen Dank für die hervorragende Unterstützung
  • Avatar Philipp Skaar ★★★★★ vor 8 Monaten
    Als kleines inhabergeführtes Hotel sehen wir uns ab und dann (bei sonst weit über dem Durchschnitt liegenden Bewertungen) … Mehr der Herausforderung von aus der Anonymität heraus agierenden "Netz-Querulanten" gegenüber gestellt. Herr Härtel versteht es außerordentlich spür- und feinsinnig, derartige - oftmals auf Rufschädigung ausgerichtete - Bewertungen bereits im Keim, also außergerichtlich, zu ersticken und somit unseren Betrieb vor weiteren Folgeschäden zu bewahren. Seine Umsetzungsgeschwindigkeit ist beeindruckend, seine bisherige Erfolgsquote = 100%.Ergo: Unsere erste Adresse zur Abwehr von geschäftsschädigenden Angriffen aus dem Web.
  • ●
  • ●
  • ●
  • ●

Video-Galerie

Professional contracts as the basis for successful partnerships
Professional contracts as the basis for successful partnerships
From the idea to a successful blockchain start-up: a guide
From the idea to a successful blockchain start-up: a guide
Management contracts for OnlyFans are important
Management contracts for OnlyFans are important
Software patent

Software patent

16. October 2024

A software patent is an industrial property right that relates to a computer-implemented invention. It is a controversial and complex...

Read moreDetails
9b0a3acd9583998ac69ed5d218a64650

Service Level Agreement (SLA)

10. November 2024
Sole proprietor / sole proprietorship

Copyright Act

24. June 2023
Youth Protection Act

Youth Protection Act

1. July 2023
registered trader / e.K.

registered trader / e.K.

25. June 2023

Podcast Folgen

7c0b449a651fe0b81e5eec2e23515012 2

Copyright in the digital age

15. January 2025

This insightful 20-minute podcast episode by and with me explores the complex topic of copyright in the digital age. The...

9e9bbb286e0d24cb5ca04eccc9b0c902

Legal challenges of innovative business models

1. October 2024

In this captivating podcast episode, I dive deep into the world of legal challenges associated with innovative business models as...

3c671c5134443338a4e0c30412ac3270

“Digital law decoded” with lawyer Marian Härtel

26. September 2024

In this exciting 30-minute podcast, lawyer Marian Härtel decodes the complex world of digital law for the self-employed, start-ups and...

Looking to the future: How technology is changing the law

Looking to the future: How technology is changing the law

18. February 2025

In the final episode of the first season of the ITmedialaw.com podcast, we take a look at the future of...

  • Home
  • Imprint
  • Privacy policy
  • Terms
  • Agile and lean law firm
  • Ideal partner
  • Contact
  • Videos
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Contact
  • Leistungen
    • Support with the foundation
    • Focus areas of attorney Marian Härtel
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Games law consulting
    • Support and advice of agencies
    • Legal advice in corporate law: from incorporation to structuring
    • Cryptocurrencies, Blockchain and Games
    • Investment advice
    • Booking as speaker
    • Legal compliance and expert opinions
    • Legal advice in corporate law: from incorporation to structuring
    • Contract review and preparation
  • About lawyer Marian Härtel
    • About lawyer Marian Härtel
    • Agile and lean law firm
    • Focus on start-ups
    • Principles as a lawyer
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Why a lawyer and business consultant?
    • Focus on start-ups
    • How can I help clients?
    • Team: Saskia Härtel – WHO AM I?
    • Testimonials
    • Imprint
  • Videos
    • Video series – about me
    • Information videos – about Marian Härtel
    • Videos on services
    • Blogpost – individual videos
    • Shorts
    • Third-party videos
    • Podcast format
    • Other videos
  • Knowledge base
  • Podcast
  • Blogposts
    • Lange Artikel / Ausführungen
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Labour law
    • EU law
    • Corporate
    • Competition law
    • Copyright
    • Tax
    • Internally
    • Other
  • en English
  • de Deutsch
Kostenlose Kurzberatung