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In this informative video, lawyer Marian Härtel explains the most important aspects of data protection when using cloud services for start-ups. Benefit from his expertise in IT law and his experience in advising innovative companies. We will cover the following topics: - Legal principles of data protection in the cloud - Practical implementation of security measures - Legal protection and preparation for future developments This video offers valuable insights for startup founders, IT managers and anyone interested in the legal aspects of cloud use. Find out how you can use cloud services in compliance with data protection regulations and at the same time benefit from the advantages of this technology. You can find a detailed blog post on the topic with lots of additional information and practical tips here. If you have any questions or need support with the data protection-compliant use of cloud services, please feel free to contact me. My team and I offer customized solutions so that you can focus on growing your startup.

In this informative video, lawyer Marian Härtel explains the most important legal aspects of influencer marketing for start-ups. Benefit from his expertise in media law and his experience in advising innovative companies. We cover the following topics: - Legal basics and labelling obligations in influencer marketing - Drafting contracts and liability issues in influencer collaborations - Practical tips for implementation and risk minimization This video offers valuable insights for startup founders, marketing managers and anyone interested in the legal aspects of influencer marketing. Find out how you can make your influencer campaigns legally compliant and at the same time exploit the full potential of this form of marketing. You can find a detailed blog post on the topic with lots of additional information and practical tips here. If you have any questions or need support with the legally compliant design of your influencer marketing activities, please feel free to contact me. My team and I offer customized solutions so that you can focus on growing your startup.

What is a capital increase with a premium?

A capital increase with a premium means that new company shares are issued at a higher price than the nominal value. The difference between the issue price and the nominal value is known as the premium and is allocated to the company's capital reserves[1].

Gift tax risks

A capital increase with a premium can be problematic from a gift tax perspective if the issue price of the new shares is below the market value. In this case, a gift may be made to the subscribers of the new shares, which is subject to gift tax[1].

Solution approaches

In order to avoid a gift tax liability, the issue price of the new shares should correspond to the market value. This can be determined by a valuation report. Alternatively, a price adjustment clause can be agreed, according to which the issue price is subsequently increased if the market value is higher[1]. You can find more valuable tips and information on this complex topic in our detailed blog post.

In this informative video, lawyer Marian Härtel explains the key aspects of license agreements for software start-ups. Benefit from his extensive experience in IT law and as an entrepreneur in the tech sector. We cover the following topics: - Basics of license agreements and their importance for software startups - Important clauses such as rights of use, warranty and liability - Strategic considerations for long-term business development - Practical tips for drafting effective license agreements This video offers valuable insights for founders, developers and anyone interested in the legal protection of software. Learn how to draft license agreements that protect your intellectual property while growing your business. You can find a detailed blog post on the topic with lots of additional information and practical tips here. If you have any questions or need assistance in drafting license agreements for your software startup, feel free to contact me. My team and I offer customized solutions so that you can focus on developing your innovative software.

In this insightful video, lawyer Marian Härtel explains the crucial aspects of investor agreements for SaaS start-ups. Benefit from his unique combination of legal expertise and entrepreneurial experience in the tech sector. We highlight the following topics: - Key clauses such as business valuation, liquidation preference and anti-dilution protection - Potential pitfalls and how to avoid them - Intellectual property protection and consideration of future funding rounds - Practical tips for successful contract negotiation This video offers valuable insights for founders, investors and anyone interested in the legal side of SaaS investments. Learn how to draft contracts that protect your startup, promote growth and are attractive to investors at the same time. A detailed blog post on the topic with lots of additional information, links and practical tips can be found here. If you have any questions or need advice on investor contracts for your SaaS startup, don't hesitate to contact me. My team and I will support you with tailor-made solutions so that you can focus on the success of your company.

Short promotional video for this blog post Legal challenges for start-ups - Marian Härtel (itmedialaw.com). More information can be found in the blog post, in particular on choosing the right type of company

• Importance of customized contracts
• Protection of intellectual property
• Tax and social security aspects
• Preparation for due diligence

Short video about my way of working!

Short video about my way of working!

Marian Härtel is an experienced lawyer based in Falkensee near Berlin who specializes in IT law, media law and corporate law. With over 25 years of experience as an entrepreneur, he brings a unique perspective to his legal advice.

Specialist areas

Marian Härtel focuses on the following areas of law: - Copyright law
- Competition law
- IT law
- Media law
- Corporate law
- Contract law

Industry focus

His expertise extends in particular to the following sectors: - Games
- E-sports
- SaaS (Software as a Service)
- Blockchain
- Artificial intelligence
- Media

Consulting approach

Marian Härtel sees himself not only as a lawyer, but also as a strategic advisor for his clients. He combines legal expertise with entrepreneurial thinking to develop holistic solutions. His approach includes: - Legal advice
- Contract drafting and review
- Strategic business advice
- Investment support

Target group

Marian Härtel advises a wide range of clients, including: - Startups
- Established companies
- Influencers
- Agencies
- Investors Marian Härtel combines legal expertise with practical business experience and technical understanding. This enables him to effectively advise and support his clients in the rapidly evolving digital economy.