Tag: marketing

Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups effectively. However, it also harbors ...

Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way to build reach and address ...

As an experienced lawyer for start-ups, I have seen time and again how crucial professional contracts are for the long-term success of young companies. However, ...

In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on a daily basis. Particularly in ...

As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher Regional Court of Frankfurt am ...

The use of third-party trademarks in meta tags or via SEO plugins is a common practice in digital marketing, but one that carries legal risks. ...

The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become one of the most popular ...

As an experienced lawyer and entrepreneur, I am happy to share my expertise in the field of AI and law with colleagues. My extensive range ...

In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links must be labeled as advertising. ...

As a lawyer who represents many tournament organizers, esports players and esports teams, I realize that the issue of taxation of esports tournament winnings is ...

As a lawyer who advises many young startups and influencer marketing agencies, I often hear the opinion that written contracts are boring, daunting and unnecessary. ...

The Chinese Bytedance Group, which operates the video portal TikTok, has failed with a lawsuit against its classification as a so-called digital gatekeeper. The General ...

The influencer market is booming and more and more content creators are discovering the lucrative business with their own merchandise. The opportunity to develop and ...

The new EU Markets in Crypto-Assets Regulation (MiCAR) was published in the Official Journal of the European Union on June 9, 2023 and entered into ...

Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I would like to focus specifically ...

In my legal practice in the areas of copyright law, competition law and IT law, I regularly advise management of influencers and intermediaries in complex ...

Introduction: The KBS in the context of influencer marketing The commercial letter of confirmation (KBS) is a traditional instrument in commercial law that could take ...

Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the explicit consent of the recipient ...

Dear Readers, During the festive season, I would like to take this opportunity to wish you all a happy and peaceful holiday season. This time ...

In my latest LinkedIn post, which you can find here, I have published the second video in my series with 1Pitch on influencers and the ...