Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
Tag: marketing
Making influencer marketing legally compliant: A guide for startups
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way ...
Contracts for startups
As an experienced lawyer for start-ups, I have seen time and again how crucial professional contracts are for the long-term ...
Extraordinary termination options for influencer contracts
In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on ...
Core violations in online marketing: An important ruling for agencies
As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher ...
Trademark infringement through metatags and SEO plugins
The use of third-party trademarks in meta tags or via SEO plugins is a common practice in digital marketing, but ...
The growing popularity of “just chatting” among influencers and streamers
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become ...
AI seminars for lawyers: digital expertise for the modern law firm
As an experienced lawyer and entrepreneur, I am happy to share my expertise in the field of AI and law ...
Affiliate links must be labeled as advertising
In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links ...
Esports tournament winnings: when and how are they taxable?
As a lawyer who represents many tournament organizers, esports players and esports teams, I realize that the issue of taxation ...
Why professional partners value professional contracts
As a lawyer who advises many young startups and influencer marketing agencies, I often hear the opinion that written contracts ...
ECJ confirms classification of TikTok as a “gatekeeper”
The Chinese Bytedance Group, which operates the video portal TikTok, has failed with a lawsuit against its classification as a ...
Influencer merchandise and the new EU product safety regulation
The influencer market is booming and more and more content creators are discovering the lucrative business with their own merchandise. ...
The MiCAR regulation is coming
The new EU Markets in Crypto-Assets Regulation (MiCAR) was published in the Official Journal of the European Union on June ...
What must be included in a marketing contract for influencers?
Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I ...
Triangular relationships in influencer marketing: Exciting aspects from Offenburg Regional Court
In my legal practice in the areas of copyright law, competition law and IT law, I regularly advise management of ...
The commercial confirmation letter: A tool in influencer marketing?
Introduction: The KBS in the context of influencer marketing The commercial letter of confirmation (KBS) is a traditional instrument in ...
Double opt-in in email marketing: not anonymous!
Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the ...
Merry Christmas and a look ahead to an exciting year
Dear Readers, During the festive season, I would like to take this opportunity to wish you all a happy and ...
#BettercallMarian vs. Better Call Saul: When does a hashtag become a trademark infringement?
In my latest LinkedIn post, which you can find here, I have published the second video in my series with ...