Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
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Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups ...
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way ...
As an experienced lawyer for start-ups, I have seen time and again how crucial professional contracts are for the long-term ...
In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on ...
As a lawyer specializing in IT and media law, I would like to present a recent ruling by the Higher ...
The use of third-party trademarks in meta tags or via SEO plugins is a common practice in digital marketing, but ...
The growing popularity of "just chatting" among influencers and streamers The "Just Chatting" category on the Twitch platform has become ...
As a lawyer specializing in IT law, copyright law and competition law, I face the challenges that arise at the ...
As an experienced lawyer and entrepreneur, I am happy to share my expertise in the field of AI and law ...
In a recent ruling (Ref. 29 U 1582/19), the Munich Higher Regional Court clarified that online teasers with affiliate links ...
As a lawyer who represents many tournament organizers, esports players and esports teams, I realize that the issue of taxation ...
As a lawyer who advises many young startups and influencer marketing agencies, I often hear the opinion that written contracts ...
The Chinese Bytedance Group, which operates the video portal TikTok, has failed with a lawsuit against its classification as a ...
The influencer market is booming and more and more content creators are discovering the lucrative business with their own merchandise. ...
The new EU Markets in Crypto-Assets Regulation (MiCAR) was published in the Official Journal of the European Union on June ...
In my legal practice in the areas of copyright law, competition law and IT law, I regularly advise management of ...
Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I ...
Introduction: The KBS in the context of influencer marketing The commercial letter of confirmation (KBS) is a traditional instrument in ...
Introduction to the double opt-in procedure The double opt-in procedure is an essential component of email marketing that requires the ...
Dear Readers, During the festive season, I would like to take this opportunity to wish you all a happy and ...
Definition und rechtliche Grundlagen: Die Verwirkung ist ein Rechtsinstitut des deutschen Zivilrechts, das auf dem Grundsatz von Treu und Glauben...
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