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The startup lawyer

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Influencer contract: performance profile, rights/buyouts, labeling and AI content

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AI content for subscription platforms

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E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

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Clubs, photos and minors: managing consent properly

Clubs, photos and minors: managing consent properly

22. September 2025
AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

17. September 2025
Modding in EULAs and contracts – what applies legally in Germany?

Modding in EULAs and contracts – what applies legally in Germany?

8. September 2025
Arbitration agreements in EULAs and developer contracts

Arbitration agreements in EULAs and developer contracts

7. September 2025
Chain of title in game development: building a clean chain of rights

Chain of title in game development: building a clean chain of rights

6. September 2025
Fail-fast clauses in media productions – what are they actually?

Fail-fast clauses in media productions – what are they actually?

5. September 2025
Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

12. August 2025
Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

11. August 2025
Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

10. August 2025
European Economic Interest Grouping (EEIG)

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8. August 2025
Upload filters between copyright and personal rights

Upload filters between copyright and personal rights

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On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

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5-day guide: Founding a game development studio

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      • Corporate law
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      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
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      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
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    • Contract review and preparation
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    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
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Rechtsanwalt Marian Härtel - ITMediaLaw

The startup lawyer

13. August 2024
in Internally
Reading Time: 1 min read
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I just love playing around with AI!

Key Facts
  • AI offers fascinating possibilities and extends the boundaries of technology use in a wide range of areas.
  • Interaction with AI creates new creative opportunities and inspires innovative ideas and projects.
https://itmedialaw.com/wp-content/uploads/2024/07/Der-Startupanwalt-2.mp4
Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: KI

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Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
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