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Acquire clients? I prefer trust building!

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Ich stimme zu
Wichtigste Punkte
  • Der Begriff „Kundenakquise“ ist unangemessen; erfolgreiche Zusammenarbeit basiert auf Vertrauen und Partnerschaft.
  • Mein Ziel ist es, als strategischer Partner meine Klienten aktiv zu unterstützen und ihre Erfolge zu teilen.

As a lawyer specializing in IT law, corporate law and contract law, I work closely with start-ups, solopreneurs and entrepreneurs.
However, I see my role not only as providing legal expertise, but also as a strategic advisor and trusted partner.

Why “acquisition” is the wrong term

In my view, the term “client acquisition” is inappropriate in the context of lawyer-client relationships.
“Acquisition” implies a one-sided relationship that is about “winning” or “convincing” someone.
However, I believe that successful collaboration is mutual.

My approach: trust and partnership

Instead of “acquiring” clients, I focus on building trust and developing a relationship based on partnership.
For me, this means

  • To really understand the goals and challenges of my clients
  • Proactively developing solutions and strategies that go beyond mere legal advice
  • Always act with transparency and integrity
  • To be as committed to my clients’ success as I am to my own

Being successful together

My goal is for my clients to see me as a trustworthy partner who understands their business and pulls together with them.
This is the only way we can work together successfully in the long term and achieve growth. If you are also looking for a lawyer who will not only provide you with legal advice, but also stand by your side as a strategic partner, I look forward to getting to know you!


Marian Härtel

Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.

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