Making influencer marketing legally compliant: A guide for startups
In this informative video, lawyer Marian Härtel explains the most important legal aspects of influencer marketing for start-ups. Benefit from...
Read moreDetailsA capital increase with a premium means that new company shares are issued at a higher price than the nominal value. The difference between the issue price and the nominal value is known as the premium and is allocated to the company’s capital reserves[1].
A capital increase with a premium can be problematic from a gift tax perspective if the issue price of the new shares is below the market value. In this case, a gift may be made to the subscribers of the new shares, which is subject to gift tax[1].
In order to avoid a gift tax liability, the issue price of the new shares should correspond to the market value. This can be determined by a valuation report. Alternatively, a price adjustment clause can be agreed, according to which the issue price is subsequently increased if the market value is higher[1].
You can find more valuable tips and information on this complex topic in our detailed blog post.
In this informative video, lawyer Marian Härtel explains the most important legal aspects of influencer marketing for start-ups. Benefit from...
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Read moreDetailsThe short video for this article Influencer agencies: contractual constellations and their effects - Marian Härtel (itmedialaw.com)
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