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The evolution of influencer contracts: Legal milestones and modern practice

24. September 2024
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Reading Time: 1 min read
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Key Facts
  • Einflussnehmerverträge haben sich von einfachen Vereinbarungen zu komplexen, mehrseitigen Verträgen entwickelt, wodurch Rechtssicherheit für beide Seiten wichtig ist.
  • Wichtige Aspekte wie Inhaltsrechte, Exklusivität und Vergütungsmodelle sind entscheidend für eine faire und rechtlich korrekte Zusammenarbeit.

In this insightful conversation with Chris Eberl from 1Pitch, we take a deep dive into the fascinating evolution of influencer contracts.
We look back at the early days of influencer marketing and track how the legal framework has changed over time, from simple agreements to complex, multi-page contracts.
You will learn in detail which clauses are essential in a modern influencer contract and what both influencers and companies should pay particular attention to in order to protect their interests.
We shed light on typical pitfalls and legal gray areas that have led to conflicts in the past and provide practical tips on how to make fair and legally compliant agreements.
A particular focus is on the topics of content rights, exclusivity and remuneration models, which are often a cause for discussion.
We also discuss the importance of transparency and authenticity in influencer contracts and how these aspects can be legally anchored.
We will also take a look at international differences in contract design and provide tips for cross-border cooperation.
Finally, you will gain insights into current trends and future developments in the field of influencer marketing and their impact on the drafting of contracts.
This video is a must-watch for influencers, marketing experts and companies who are active in the dynamic field of influencer marketing and want to put their collaboration on a solid legal footing.

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