Warning letters due to missing basic prices

In the business of warning letters, there are always ups and downs and certain topics are more topical than others. It is difficult to say what this is due to. Every now and then, you get the feeling that it’s because certain issues, once there are clustered warnings, get around, only for them to be forgotten a few months later.

This makes it all the more important, especially for online retailers, to conduct a clean check of the software used and the business processes so that the risk of a warning notice can be reduced. No one can really rule it out.

Currently, the topic of base price is again very high and there are again warnings for all conceivable sales platforms. Particularly affected are products for which it is often not even thought that their sale is necessary to an obligation of the basic price indication, incidentally in the immediate vicinity of the final price.

This applies especially to products sold by lengths, sizes or other quantities, even if they are not specially cut or even available in other sizes. To think of foils, but also ceilings, tarpaulins and the like. Of course, this also applies to liquids, supplements (like pills!) and much more.

Also overlooked is the fact that the base price is of course immediately recognizable by search engines and price comparison sites, which is why entries should be checked before they are published.

There are numerous other traps that can be easily overlooked. However, a careful review of both the product and the offers in one’s own online store or on other sales platforms can quickly lead to a noticeable reduction in one’s own risk, and thus work and costs.

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.