Influencers and taxes
Influencers and streamers also have to pay taxes As modern as the topic of influencers, social media marketing and streaming...
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Today an exciting interview with me went online, which the “ZAP – Zeitschrift für die Anwaltspraxis” published. The journal is aimed primarily at practitioners among legal colleagues.
In the interview, questions were mainly asked about the computer games industry but also about my everyday life as a games lawyer.
Concrete example: What are the classic tasks of a lawyer who advises gaming companies or accompanies the development of a game?
Classic cases, apart from the establishment of start-up developers and their support in state funding mechanisms, are mainly the creation of so-called publishing contracts. This is just to be present internationally as well, it’s about the distribution and marketing around a game and the rights of use. A game developer who only sees Germany as a sales market cannot survive, especially in the mobile games sector. In the case of game developers, one then usually covers the entire range from cooperation to employment contracts. Later, however, it is also about merchandising or licenses, for example when well-known characters from a game are marketed.
The full interview is available here.
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
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