AI can do more, where else is it going?

In the last few weeks, I’ve been getting more and more involved with AI and what else SaaS platforms can do. As half the internet has “zeroed in” on AI texters like ChatGPT, many are forgetting that there are many more things out there, from voice to image to video generation. Of course, you can tell from the following video – still – that the voice recording is not really mine and that the video recording was generated. But it also took me a whopping 5 minutes to create and 0.00! Euro cost. This blog post took me more time. Who knows what is possible with more effort, with more money and more technology?

Key Facts

In addition to text generation, the increasing use of AI also includes voice, image and video generation.
ChatGPT focuses on texts, but there are many more applications of AI.
Content creation is cost-effective, but requires more effort for better quality results.
The question arises as to what comes from AI and what comes from humans.
Regulations for AI and deep fakes are necessary, especially for copyrights.
T&Cs of AI providers must be adapted for new types of content.
The importance and trustworthiness of digital content are under scrutiny.

Is it even possible to tell then what comes from an AI and what was created by humans themselves?

What about copyrights/exploitation rights?

Can you even trust videos or photos as a judge in criminal proceedings?

What does Google actually say about all this? Is content still relevant or is SEO completely automated?

Does AI and/or deep file need to be regulated?

Should labeling requirements be introduced, and if so, how would they be monitored?

What do videos/text/images that are not really “real” mean for competition law issues? Can information and content still be trusted?

What should T&Cs of AI providers or T&Cs of AI SaaS services look like?

Questions about questions!

And we are only at the beginning of the development….

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.