• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Amazon sellers and duplicate product pages

12. December 2018
in Competition law, Online retail
Reading Time: 3 mins read
0 0
A A
0
elektronischer handel

The issue and case law are from last year, but there still seem to be sellers at Amazon who don’t know it and fellow lawyers who provide flawed advice. In addition, I had not mentioned it last year, due to a lack of activity on my side at the time.

In 2016, the BGH (I ZR 110/15) ruled that sellers on Amazon are also liable for competition infringements committed by others on the same product page. This is problematic for Amazon sellers, especially those who offer many products, because Amazon does not inform about changes. Thus, if you, as a retailer, have attached yourself to a product, so that you offer the product – also – but e.g. at a different price, then a page must be constantly checked whether it contains non-revocable content or, for example, mandatory information is missing. The creation of doublets of the product pages is actually forbidden by Amazon and just such real doublets Amazon tries to prevent technically.

“It is not permitted to create a product detail page for a product that is already included in the Amazon.de catalog.”

In addition, the Higher Regional Court of Hamm ruled last year that the creation of a new product page can itself constitute an infringement of competition law.

So to avoid the problem of co-responsibility, it is probably not a good idea, simply a new article page to which no other attachment can be attached.

The reasoning of the OLG Hamm is supposedly simple. For customers, it is no longer recognizable on a doublette that there may be cheaper offers from other providers on Amazon Marketplace. This is particularly true if, for example, one had only received a link from third parties.

In its decision, the OLG Hamm commented as follows:

“By re-entering another article detail page for an already via an article detail page […] the defendant has inaccurate and therefore in accordance with Section 5 para. 1 sentence 1 and sentence 2(1) UWG (‘availability’) gives a misleading impression that it is the only supplier for that product. […] The users of the internet platform “amazon” – at least but a not inconsiderable part of these users – assume that “amazon” has only one item detail page for each product and accordingly all providers of this product via this article detail page can be found.

In that case, it could even be aggravating, under the circular conclusion of BGH I ZR 110/15, that the attachment to a doublette would also be anti-competitive.

In several respects, Amazon sellers should carefully consider their own activities and legal concerns. The mass creation of products, or attachments to third-party ASIN, by means of e-commerce software, poses a great risk due to this jurisprudence. Especially if your own business is based on dropshipping, for example, and the products, as well as descriptions and the like, come from asia.

This is particularly true since the decision of the OLG Hamm was not without criticism.

The reasoning of the OLG Hamm

Misleading is also relevant for business (competition law). It is capable of persemoising the viewer of the article detail page at issue to conclude a transaction with the defendant without searching the Internet platform Amazon for (possibly cheaper) providers.

can not really convince. So far, however, I am not aware of any OLG decisions to the contrary. This may be due to the fact that an infringement of that case-law could sometimes result in massive claims for damages by competitors.

On the other hand, as is so often the case, certain situations must be considered in detail, such as whether they are really the same product (and not, for example, a private label), whether there is really confusion among users as to whether the product is really the same. Equipment of a product and other features and thus the EAN of the manufacturer are the same and much more.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AmazonBeratungBghCase lawCompetition lawDamagesEntscheidungenHaftunginternetSoftware

Weitere spannende Blogposts

OLG Hamburg: Clarifying positioning in the area of online coaching and FernUSG

OLG Hamburg: Clarifying positioning in the area of online coaching and FernUSG
27. February 2024

In its ruling of February 20, 2024 (case reference: 10 U 44/23), the Higher Regional Court of Hamburg issued a...

Read moreDetails

Archiving obligation or GDPR regulations?

Archiving obligation or GDPR regulations?
12. November 2019

GDPR vs. Archiving Obligations In recent weeks, a new discussion has flared up around one of the numerous legal issues...

Read moreDetails

BGH: Amazon is not liable for errors of affiliates

Purchased reviews on Amazon
26. January 2023

The Federal Court of Justice has ruled that the operator of an affiliate program is not liable for the misleading...

Read moreDetails

CEO, Managing Director, President…watch out for job titles

CEO, Managing Director, President…watch out for job titles
7. November 2022

If you comb through business portals such as LinkedIn or the imprint content of many websites, you will find numerous...

Read moreDetails

Valve + 5 game publishers and violation of geoblocking/antitrust law

Valve + 5 game publishers and violation of geoblocking/antitrust law
12. April 2019

I hinted at it in this post on the geo-blocking regulation. Now the European Commission has informed Valve, as owner...

Read moreDetails

Legally compliant contract design for the gig economy

Sole proprietor / sole proprietorship
10. October 2024

The gig economy has experienced an enormous boom in recent years and is increasingly shaping the modern working world. Start-ups...

Read moreDetails

Fritzbox with alternative software = trademark infringement

International trademark application at WIPO
7. November 2022

The Munich Regional Court has ruled that a trademark infringement would be committed if someone were to offer for sale...

Read moreDetails

Porn shoot or filmed prostitution?

Spree killings announced over the Internet?
7. November 2022

It is always exciting to see what German courts have to deal with. But it's great. The following is my...

Read moreDetails

Price comparisons and cost of the means of payment

BGH considers Uber Black to be anti-competitive
12. December 2022

The German Federal Court of Justice (BGH) issued an interesting ruling in the summer that affects all price comparison sites,...

Read moreDetails
c0c8a5ec1a152652391a1660beb867e6

Fiscal Code (AO)

9. November 2024

Historical development and legal basis The Fiscal Code (AO) is the fundamental law of German tax law, which was promulgated...

Read moreDetails
Early first date

Early first date

30. June 2023
iStock 1405433207 scaled

Legal guide to a successful startup investment

15. December 2024
Esport: How long can a player contract run?

Memorandum of Understanding (MoU)

26. June 2023
zivilprozessordnung zpo 3

Code of Civil Procedure (ZPO)

25. June 2023

Podcast Folgen

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

Das Metaverse – Rechtliche Herausforderungen in virtuellen Welten

25. September 2024

In dieser faszinierenden Episode tauchen wir tief in die rechtlichen Aspekte des Metaverse ein. Als Rechtsanwalt und Technik-Enthusiast beleuchte ich...

Innovative Geschäftsmodelle – Risiko und Chance zugleich

Innovative Geschäftsmodelle – Risiko und Chance zugleich

10. September 2024

In dieser spannenden Folge unseres Podcasts tauchen wir tief in die Welt der innovativen Geschäftsmodelle ein. Unser Host Marian Härtel,...

KI im Recht: Chancen, Risiken und Regulierung – der IT Media Law Podcast Episode 3

KI im Recht: Chancen, Risiken und Regulierung – der IT Media Law Podcast Episode 3

28. August 2024

Willkommen zur dritten Episode unseres Podcasts "IT Media Law"! In dieser Folge tauchen wir ein in die faszinierende Welt der...

Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

2. October 2024

Dieser informative Podcast bietet einen umfassenden Einblick in die rechtlichen Herausforderungen, denen sich Startups bei ihrer internationalen Expansion gegenübersehen. Der...

  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung