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Rechtsanwalt Marian Härtel - ITMediaLaw

Attention regarding promises in return for retweets or the like

18. November 2019
in Law on the Internet
Reading Time: 1 min read
0 0
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The situation

Content Hide
1. The situation
2. The legal problem
2.1. Author: Marian Härtel

I have often written that, as a lawyer specialising in IT law and, in particular, as a lawyer who has a lot to do with streamers, influencers and esportsmen, you often feel like you’re a little bit in the legal wild west.

Today I would like to draw attention to something that influencers and other providers can fall on their feet quite badly. Time and again, for example, on Twitter, you experience tweets in the style of

“Please retweet. At 10,000 retweets, everyone gets 100 euros”

or something like that.

Such or similar tweets or similar content on other networks are available in various forms and designs.

However, anyone who publishes such content should be aware that this can have legal consequences in Germany.

The legal problem

Depending on the design, the rule of Section 661a of the German Civil Code (BGB) could:

A trader who sends profit pledges or similar communications to consumers and who, by designing such mailings, gives the impression that the consumer has won a price must pay the consumer that price.

 

or from Section 657 of the German Civil Code(s):

Any person who, by means of a public notice, suspends a reward for carrying out an act, in particular for achieving success, is obliged to pay the reward to the person who carried out the act, even if the latter is not consideration for the award.

 

very expensive for the streamer/influencer.

If you consider yourself within the “reach” of the German judiciary, you should take a close look at what you say for promises or promises on Twitter, Facebook or video platforms. Of course, this applies not only to promises of money, but also to “praise” hardware or other things!

 

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerEsportFacebookInfluencerIT LawTwitter

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
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  • Knowledge base
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