• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Attention with Facebook-Like and similar plugins

7. November 2021
in Data protection Law
Reading Time: 2 mins read
0 0
A A
0
privacy policy 3415417 1280

The possibility to include Facebook Like as a plugin, for example, has been controversial for a long time. This is especially true since Facebook also tracks data from people who are not even members of the network.

In some cases, the only point of contention was whether users had to be made aware of this fact, and if so, in what way. Now the Advocate General of the ECJ has also expressed his opinion in a current legal dispute. The ECJ usually follows the opinion of the Advocate General. The latter’s opinion makes the use of the Facebook Like button in any form a major warning risk.

According to Advocate General Bobek, the operator of a website on which a third-party plugin such as the Facebook “Like” button is embedded, which leads to the collection and transmission of the user’s personal data, is jointly responsible for this phase of data processing. With regard to these data processing operations, the website operator must provide users with the information they need to obtain at least and, where necessary, obtain their consent before collecting and transmitting data.

Thus, the so-called 2-click solution, which was propagated for a long time by the Heise publishing house, for example, should also be problematic and a violation of the GDPR. With the 2-click solution, exactly the same data is transferred to Facebook as with the normal Like button. Just one click later.

This should now no longer be sufficient and therefore not permissible.

Bobek recommended that the ECJ rule that the Directive does not preclude a national rule that grants non-profit associations the power to take legal action against the alleged infringer of data protection law in order to protect the interests of consumers.

Furthermore, the Advocate General proposes to rule that, under the Data Protection Directive, the operator of a website that has integrated a plugin provided by a third party (such as the Facebook “Like” button) into its website, which triggers the collection and transmission of the user’s personal data, is to be regarded as a joint controller
together with that third party (in this case Facebook Ireland).

However, this (joint) responsibility of the controller should be limited to the processing operations for which the controller actually contributes to the decision on the means and purposes of the processing of the personal data.

So if you want to eliminate such responsibility, probably only such Like buttons are possible, which are simple (locally hosted) graphics with a link and whose appearance is simply changed with CSS.

The same should also apply, at the latest as of now, to similar solutions from other providers (e.g. for tracking) and thus of course also to the Facebook Conversion Pixel. All data may only be transferred with the express consent of the user.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ButtonConsumerData protection LawFacebookInformationKIPrivacyTest

Weitere spannende Blogposts

Small Business Owners, VALUE Added Tax and Price Information Regulation

Online shops: Attention to advertising with EIA
11. March 2019

In line with this article, we would also like to provide some information on small businesses in accordance with Section...

Read moreDetails

Data protection in the digital age: Landmark ruling by Cologne Regional Court on the use of Google Analytics

Data protection in the digital age: Landmark ruling by Cologne Regional Court on the use of Google Analytics
11. May 2023

Introduction: An expected verdict and its effects The Cologne Regional Court has sent a signal with a ruling that was...

Read moreDetails

Landmark court case: AI training vs. copyright

Landmark court case: AI training vs. copyright
13. August 2024

Introduction: A precedent with far-reaching consequences The case of Robert Kneschke against LAION e.V. marks a milestone in the legal...

Read moreDetails

“Dirty cunt” is permissible expression on Facebook

“Dirty cunt” is permissible expression on Facebook
19. September 2019

Today seems to be the day when I am upset about certain judgments. I'm probably making some decisions at least...

Read moreDetails

DSGVO, data protection and data scraping: Case analysis LG Offenburg and Facebook

DSGVO, data protection and data scraping: Case analysis LG Offenburg and Facebook
23. May 2023

Introduction In the era of digital advancement, data scraping is a widespread practice that raises privacy concerns. But what exactly...

Read moreDetails

Damages due to scraping against Facebook – LG Paderborn drops the bombshell

Data protection: “Targeted advertising” through “legitimate interest” at the end? EDPB vs. meta
16. January 2023

The Paderborn Regional Court has effectively dropped a bombshell in the Facebook "data theft" cases, not only granting an "injured...

Read moreDetails

External data protection officers act commercially

Risk Social Security / Tax audit for streamers, esports enthusiasts, etc.
7. November 2022

An external data protection officer is a commercial entrepreneur, even if he also works as a lawyer. As the Federal...

Read moreDetails

Visitor statistics: What can I do? What can I not do?

Visitor statistics: What can I do? What can I not do?
30. October 2019

Every website operator is interested in obtaining statistics about their visitors, if only because you are a blogger who is...

Read moreDetails

Killer games and constitutional law *Update

Killer games and constitutional law *Update
7. November 2022

Since I was asked about it. Both the political and legal situation is completely different from what it was 12...

Read moreDetails
Contractual regulations for no-code/low-code software development
Other

Contractual regulations for no-code/low-code software development

21. May 2025

No-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...

Read moreDetails
Erotic content on OnlyFans: Copyright and personality rights protection for creators

Erotic content on OnlyFans: Copyright and personality rights protection for creators

20. May 2025
Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

19. May 2025
Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

18. May 2025
From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

17. May 2025

Podcastfolge

75df8eaa33cd7d3975a96b022c65c6e4

Life as an IT lawyer, work-life balance, family and my career

26. September 2024

In this captivating episode of my IT Medialaw podcast, I, Marian Härtel, share my personal journey as a passionate IT...

Read moreDetails
AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

24. September 2024
7c0b449a651fe0b81e5eec2e23515012 2

Copyright in the digital age

15. January 2025
052c2ca5ca0421f0316b42073ce61791

Innovative business models – risk and opportunity at the same time

10. September 2024
8ffe8f2a4228de20d20238899b3d922e

Web3, blockchain and law – a critical review

26. September 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung