• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Geoblocking Ordinance: Attention Warning Trap

3. December 2018
in Competition law, Law on the Internet, Online retail
Reading Time: 5 mins read
0 0
A A
0
forbidden 155564 1280

Complex Themam but relevant for game developers and many more

Content Hide
1. Complex Themam but relevant for game developers and many more
2. Geoblocking Regulation
3. It is forbidden?…
4. Except for?
5. Who does the regulation apply to?
6. Apps?
7. And otherwise?
8. What needs to be checked?
9. Any questions?
9.1. Author: Marian Härtel

The topic of geoblocking can be very complex in detail and may affect operators such as esports teams, game providers, streamers, influencers, hosting providers, app operators and many more, in addition to online shops. There is also an interface with issues of right of withdrawal, payment services and numerous other legal issues.

I would be happy to answer any questions or for a consultation. But now to the subject!

Geoblocking Regulation

Attention. Since yesterday, another potential warning trap has opened up for operators of online shops and similar media. The EU Geoblocking Regulation.

Regulation (EU) 2018/302 aims to end unjustified discrimination in online purchases based on nationality, place of residence or place of establishment within the internal market. The ban on geo-blocking is an important part of the Digital Single Market strategy.

Although the regulation entered into force in all EU Member States on 23 March 2018, it has only been in force since yesterday.

It amends Regulations (EC) 2006/2004 and (EU) 2017/2394 and Directive 2009/22/EC.

Within two years of the entry into force of the new rules, the Commission will assess for the first time how they affect the internal market, in particular certain electronic services that contain copyrighted content such as music, e-books, software and online games, as well as services in the fields of transport and audio-visual.

The behavior prohibited by the regulation is almost certainly to be regarded as noticeable within the meaning of the UWG and as a rule of market conduct and can therefore be warned by competitors.

It is forbidden?…

What is now forbidden

  • Blocking or restricting the access of customers of another Member State to their own on grounds of nationality, residence or place of establishment of the potential customer
  • The transfer of a customer from another Member State to a specific country version on grounds of nationality, residence or place of establishment of the customer, unless the transfer has been expressly agreed.
  • The benefits of different sales conditions from the EU
  • The benefits of different payment terms.

Except for?

The Regulation does not apply to health services, other social services, financial services and the sale of passenger transport services such as airline tickets, bus tickets, train tickets, etc., but to car rental companies and the like!

The regulation also applies to electronically provided services, unless it concerns the sale of copyrighted items as downloads, such as music, films, e-books or even computer games.

The latter may be questionable, what exactly is with browser games and mobile games, which are offered in advance free of charge, which are protected by copyright, but which do not have to be downloaded afterwards.

There is an exception – still – for video, music and audiobook streaming, but here things are also downloaded.

In the case of pure services, and editorial content, and the like, the exception is unlikely to apply, especially as it is already a very controversial exception and is under special review.

The Regulation also applies without conditions to all other electronic services such as cloud services, hosting, SaaS services of all kinds, domains, search services, referral services, hotel bookings, travel agencies, tickets and what you can think of.

Who does the regulation apply to?

The regulation also applies to companies and platforms outside the EU, otherwise doing business with EU citizens. In this respect, retailers should also pay attention, for example, when using Alibaba and the like, as well as the drop-shipping business.

Private individuals on eBay etc., irrespective of the fact that they are not addressees of the UWG, do not have to worry here either, because the regulation only applies to persons acting commercially. But beware: sometimes you can find yourself acting commercially sooner than you think. This can also apply to the sale of merchandising for your own esports team or the offering of competitions and other goodies as an influencer . This is particularly true because there is an exception for small entrepreneurs, i.e. those who make less than 17,500 euros in turnover per year. However, this exception only applies if you do NOT sell goods, but only offer digital services.

Apps?

As a lawyer for IT law, I represent numerous clients in the field of computer games and apps, and therefore the answer for them is that yes, the regulation also applies to apps. These must, in principle, be made available for use by everyone in Europe. But before the big scare begins: The apps do NOT have to be adapted or even translated for every country.

And otherwise?

European regulations would not make sense if it had not included many other exceptions and exceptions to exceptions and the like. For example, no one has to break national laws when they offer services or goods to all people in Europe. This may be relevant, for example, in the case of questions relating to the protection of minors in the case of computer games.

National law also continues to apply, e.g. for questions of product safety, standard and the like. The aim is to unify the internal market, but not to force suppliers to offer goods in all countries. Therefore, no one is forced to offer their website in all languages or even to adapt terms and conditions for all countries (at least not due to the geo-blocking regulation…). On the contrary, different TERMS and conditions may even be used per country if this is not even necessary for other legal reasons. But that is another legal issue. Likewise, mail order companies can breathe a sigh of relief with regard to shipping costs. While in the future (as in the case of national law) it will be forbidden to charge payment methods, deliveries to other EU countries may have different fees than in the home country. For example, if you offer free shipping in Germany, the dealer does not have to offer this for Spain. However, the fees must again be the same for all EU countries. Exceptions probably apply only to means of payment which do not fall under Section 270a of the German Civil Code (BGB), but this includes, for example, PayPal, due to the reference from sentence 2.

Even smaller retailers can breathe a sigh of relief. Unless they want to, they are now not obliged to suddenly offer Europe-wide shipping if they did not do so before. The prohibition of discrimination applies only in its own supply area, but in accordance with all the above conditions. But beware: Once a delivery area – if only theoretically – expanded, it should also apply to future customers. So here we come to a check of the shop, as mentioned in the next section.

What needs to be checked?

Providers of online shops and other operators of digital services who have not been able to obtain exceptions should check not only operational procedures, in particular the software that is used. Quickly to obvious warnings could lead to redirects based on the IP address, which is often integrated into online shop software by default. The same applies, for example, to national interfaces of scripts or login masks. For example, a registration mask that allows only German telephone numbers, only German Federal Ländlers to choose from and the like, should be quickly noticed and foreboding by a competitor. The exact function of the software would also have to be controlled. Thus, the regulation applies only to the same shop. It is not forbidden to operate several shops in several countries and to offer different prices and conditions there. However, these individual shops must not be blocked for other EU citizens (e.g. because they appear as comparisons in price search engines, etc.) and in the event that, for example, the shop offers a product in Austria at a lower price, this must also apply if a user from Austria Germany there.

Any questions?

Any more questions? Although much remains unclear and it remains to be seen whether a wave of warnings will really roll out after the GDPR amendment, the chances here are very great. In addition, there are many other variations and questions to be clarified if you want to be on the safe side as an operator. A review or consultation is strongly recommended. Just contact me for further questions!

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AGBBeratungComputerComputer gamedigitalDomainEBayEsportGame developerGamesInfluencerIP addressIT LawKILawsLegal issuesLegal questionMinorsRegulationSaasSearch engineserviceSicherheitSoftwareUrheberrechtWarning

Weitere spannende Blogposts

Hamburg Regional Court joins Celle Higher Regional Court: Time for the Federal Supreme Court?

Hamburg Regional Court joins Celle Higher Regional Court: Time for the Federal Supreme Court?
31. October 2023

Introduction In a recent ruling, the Hamburg Regional Court made a decision that is causing a stir in the legal...

Read moreDetails

BGH: Willingness to arbitrate does not trigger duty to notify

No more free tissues at the pharmacy?
7. November 2022

The question of how and in what way the EU's dispute resolution platform must be referred to is actually a...

Read moreDetails

Fortnite Fan article: Attention warning danger!

Online retailer: Notice of warranty of defects
30. November 2018

Currently, I can only warn against offering unauthorized fan items from Fortnite, the manufacturer Epic Games, such as the replica...

Read moreDetails

OLG Köln makes extensive claim for information under GDPR

LG Munich: Data protection consent on dating platform
1. August 2019

In a judgment of 26.07.2019, the OLG Köln interpreted the right to information from the General Data Protection Regulation very...

Read moreDetails

Semi-fungible tokens (SFTs) in the context of the GDPR

End of anonymity on review platforms like Kununu?
10. April 2024

A legal consideration The introduction of semi-fungible tokens (SFTs) has not only opened up new avenues in blockchain technology, but...

Read moreDetails

No more warnings due to incorrect imprint?

Social media accounts and imprint
7. November 2022

Especially from my influencer clients or streamers who are active on Twitch, YouTube or similar social media platforms, I get...

Read moreDetails

Soon reduced VAT rate also for e-books

Soon reduced VAT rate also for e-books
7. November 2022

The Federal Cabinet today approved the draft of the Annual Tax Act. It contains numerous amendments to various tax laws....

Read moreDetails

Warning adé? The changes in the UWG

Online retailer: Notice of warranty of defects
7. November 2022

Today, the new "Law on Strengthening Fair Competition" came into force, but in the opinion of many colleagues, it does...

Read moreDetails

NFT / Metaverse / Blockchain Law Lecture in Zurich

Esport vs. Blockchain – professionalization and future put to the test
7. November 2022

Behind the term metaverse is a digital world controlled, shaped and lived by real individuals. What sounds to many like...

Read moreDetails
Contractual regulations for no-code/low-code software development
Other

Contractual regulations for no-code/low-code software development

21. May 2025

No-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...

Read moreDetails
Erotic content on OnlyFans: Copyright and personality rights protection for creators

Erotic content on OnlyFans: Copyright and personality rights protection for creators

20. May 2025
Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

19. May 2025
Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

18. May 2025
From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

17. May 2025

Podcastfolge

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

AI in law: opportunities, risks and regulation – the IT Media Law Podcast Episode 3

24. September 2024

Welcome to the third episode of our podcast "IT Media Law"! In this episode, we delve into the fascinating world...

Read moreDetails
d5e1e6cad87cb839a9e23af79034bd94

AI in the legal system: Towards a digital future of justice

16. October 2024
8ffe8f2a4228de20d20238899b3d922e

Web3, blockchain and law – a critical review

26. September 2024
fcb134a2b3cfec5d256cf9742ecef1cd

The unconventional lawyer: a nerd in the service of the law

26. September 2024
247f58c28882e230e982fa3a32d34dea

Digital sovereignty: Europe’s path to a self-determined digital future

8. December 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung