From idea to brand: how start-ups can effectively protect their intellectual property
Intellectual property is often the most valuable asset for start-ups. Whether innovative technologies, unique designs or creative brands - the...
Marian Härtel ist spezialisiert auf die Rechtsgebiete Wettbewerbsrecht, Urheberrecht und IT/IP Recht und hat seinen Schwerpunkt im Bereich Computerspiele, Esport, Marketing und Streamer/Influencer. Er betreut Startups im Aufbau, begleitet diese bei sämtlichen Rechtsproblemen und unterstützt sie im Business Development.
Intellectual property is often the most valuable asset for start-ups. Whether innovative technologies, unique designs or creative brands - the...
The Accessibility Strengthening Act (BFSG), which comes into force on June 28, 2025, brings with it significant legal obligations for...
Contracts are often seen as a necessary evil - complicated, lengthy and full of legal jargon. Especially in the IT...
In recent years, esports has developed into a global industry that not only inspires millions of fans, but also generates...
In the area of start-ups and venture capital investments, project companies, also known as special purpose vehicles (SPVs), are a...
Retaining key employees is of central importance for start-ups, especially when it comes to convincing investors of the stability and...
Yesterday I published the article Project companies and SPVs in the startup sector: Structuring, advantages and legal challenges. In it,...
I am pleased to introduce a new section called "Guides" in my knowledge base. This extension complements the existing 400...
Software escrow contracts are an essential tool for IT start-ups, software developers and web designers to create trust and security...
Investment agreements form the foundation of any successful financing and are far more than just legal documents. They define the...
As a lawyer with almost 20 years of experience in the digital sector and an entrepreneur who has witnessed the...
A few years ago, when I assisted a large online retailer in switching from a marketplace to its own store,...
When I helped set up CPMStar, one of the first major gaming marketing agencies in Germany, a few years ago,...
When I founded JustGamers 25 years ago, "influencers" were still the gaming magazines that reported on new computer games in...
When I recently spoke to a long-standing client about his web design projects, we both had to smile: 25 years...
When I talk to agency owners in my office, I often recognize the same challenges that I experienced myself as...
When I advised a gaming platform on the international rollout of an innovative monetization model a few years ago, I...
When I sat on a video call a few days ago with an indie developer who had just signed his...
As a lawyer who has accompanied numerous start-ups through their first financing rounds, I can say that legal preparation is...
The ruling by the German Federal Court of Justice (BGH) on November 18, 2024 has put an abrupt end to...
Introduction: The cloud revolution and its legal challenges Cloud computing has revolutionized the IT landscape and offers startups enormous opportunities...
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Introduction In the world of software development, open source licenses are a key element that allows developers to share their...
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