Competition law in digital marketing
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups...
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
Digital marketing offers start-ups a wide range of opportunities to advertise their products and services and reach their target groups...
Founding an online start-up requires not only entrepreneurial skill, but also a solid legal foundation. Company founders are confronted with...
The gig economy has experienced an enormous boom in recent years and is increasingly shaping the modern working world. Start-ups...
Influencer marketing has become an important tool in digital marketing in recent years. For start-ups, it offers an effective way...
For many start-ups, collaboration with external IT service providers is essential, be it for the development of software, the implementation...
There are basically two options available to buyers when acquiring companies: the asset deal and the share deal. This distinction...
Software as a Service (SaaS) has established itself as the dominant business model in the IT industry. For SaaS companies,...
Crowdfunding and other alternative forms of financing have become important instruments for start-ups to raise capital in recent years. These...
As an experienced lawyer for IT law, corporate law and media law, I have been observing an interesting development in...
In the age of digitalization, start-ups face particular challenges in the area of copyright law. Rapid technological development and increasing...
Creating an online store offers self-employed people enormous opportunities, but also harbors numerous legal pitfalls. A legally compliant design is...
The integration of smart contracts into traditional contract structures opens up fascinating opportunities for blockchain start-ups, but also poses complex...
As a SaaS startup, you face the exciting challenge of attracting investors for your innovative business model. Drafting investor agreements...
As an experienced lawyer for start-ups, I have seen time and again how crucial professional contracts are for the long-term...
On September 27, 2024, the Hamburg Regional Court issued a groundbreaking ruling (case no. 310 O 227/23) in the area...
In my practice as a lawyer for IT and media law, I encounter the challenges of the digital age on...
Although the e-sports industry is experiencing an unprecedented boom, this rapid growth is also accompanied by numerous challenges and problems....
This site has evolved over the years into a comprehensive resource for IT law, media law and related topics. It...
In my IT Media Law Podcast, I focus on exciting topics relating to law, technology and digital transformation. So far,...
Dear Readers, Today I'm pleased to introduce you to an exciting new feature on my blog: My brand new video...
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