The data protection authorities from Bavaria have published a collection of questions and answers on data protection on websites. Questions are included if and under what conditions you can include Google fonts or whether you can include videos from Google in such a way that they start automatically.
The commitment of the Bavarian State Office for Data Protection is commendable, but should not replace legal advice in case of doubt. This is also due to the fact that they not only do not accept any liability for their information, but could even be wrong in case of doubt. Thus, the answer to the question of whether customer evaluation requests by e-mail are admissible is at least ambiguous. The Higher Regional Court of Dresden already expressed a critical opinion on the issue in 2016 (see this article); the Federal Court of Justice (BGH) took the same view.
Even whether the user’s consent is really required in order to use Google Analytics even with shortened IP is not yet definitively clarified, despite the numerous judgments on the subject at present; However, the body of the German data protection supervisory authorities, the so-called Data Protection Conference (DSK), sees this as this. The only decision to be decided by the court (e.g. by the District Court of Dresden) is that in any case only the shortened use of the IP address is permissible.
The FAQ should nevertheless give a good overview.
Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.
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