• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

BGH: Youtube advertising not a media service

7. November 2022
in Competition law, Law on the Internet
Reading Time: 1 min read
0 0
A A
0
youtube 3503481 960 720

In its judgment of September 13, 2018, the Federal Court of Justice (BGH) ruled under the case number I ZR 117/15 that a video channel operated on YouTube, as well as an advertising video that can be viewed there, do not constitute an audiovisual media service within the meaning of Art. 1 I a of Directive 2010/13.

Accordingly, a video in which new motor vehicles are advertised must contain information on official fuel consumption and CO2 emissions. Otherwise, there is a violation of § 8 I S. 1 and III No. 3, § 3 I, § 3a UWG in conjunction with § 8 I S. 1 and III No. 3. § 5 I, II Pkw-EnVKV.

The decision joins a growing body of case law surrounding social media channels and influencers. Meanwhile, there are a variety of factors to consider when advertising on social media.

Although the channel at issue here was really a pure advertising channel, the BGH’s reasoning is broad. Thus, the BGH allowed the exception of § 5 para. 2 Pkw-EnVKV, as the present case does not involve the formation of an opinion, but rather advertising. So, for example, while a YouTube channel that tests cars falls under the exception, an influencer who features a vehicle in light of the current orthodoxy around surreptitious advertising might not fall under the exception with good arguments.

The difference here is whether advertising is done to fund editorial content or whether a channel’s primary purpose is to generate revenue. The gray area is narrow and influencers, as well as streamers, may be well advised to check the exact activities in detail.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: BghCase lawInfluencerTestYouTube

Weitere spannende Blogposts

NFT and the copyright problem

“Invested” in tokens and nothing happened? Get money back?
30. January 2023

Already a few times I have subliminally pointed out in blog posts the problem of what NFT actually are and...

Read moreDetails

Legal form as an influencer? A few hints!

Legal form as an influencer? A few hints!
12. March 2019

Why a legal form as an influencer? It's been a little quieter about influencer marketing over the past month. However,...

Read moreDetails

Twitch Streams and Let’s Plays: Attention!

youtube 3503481 960 720
2. January 2019

In line with this article from today, I would like to briefly emphasize that citation law does not apply to...

Read moreDetails

Attention when downloading and using photos

ECJ: Advocate General assesses sampling as copyright infringement
10. April 2019

For this reason, I would also like to refer here in the blog a brief reference to the so-called Cordoba...

Read moreDetails

BGH decides on delisting request against Google

BGH considers Uber Black to be anti-competitive
11. April 2023

The VI. Civil Senate of the Federal Court of Justice, which is responsible for claims under the EU General Data...

Read moreDetails

ECJ to decide whether consumer protection agencies may issue data protection warnings

ECJ to decide whether consumer protection agencies may issue data protection warnings
7. November 2022

The Federal Court of Justice (BGH) currently has to decide whether a breach by the operator of a social network...

Read moreDetails

Sale of over-the-counter medicines via Amazon

Online shops: Attention to advertising with EIA
23. January 2019

By judgment of 18.01.2019, the 4th Chamber of Commercial Matters ruled that the sale of over-the-counter, pharmacy-based medicines via the...

Read moreDetails

What should be considered when running sweepstakes on social media?

What should be considered when running sweepstakes on social media?
7. November 2022

Sweepstakes on social media are a great way to build customer loyalty or even to grow your own social media...

Read moreDetails

The ‘Blue Pencil Test’ in German Law – Application and Significance from the Perspective of an IT Lawyer

The ‘Blue Pencil Test’ in German Law – Application and Significance from the Perspective of an IT Lawyer
13. May 2023

What is the "Blue Pencil Test"? In my daily work as an IT lawyer, it is not uncommon for me...

Read moreDetails
BGH-Coaching-Urteil 2025: Online-Coachings als Fernunterricht – ZFU-Pflicht und Vertragsnichtigkeit
Law on the Internet

BGH-Coaching-Urteil 2025: Online-Coachings als Fernunterricht – ZFU-Pflicht und Vertragsnichtigkeit

18. July 2025

Ein neues BGH-Urteil sorgt für eine Schockwelle in der Coaching-Branche: Am 12. Juni 2025 hat der Bundesgerichtshof (BGH) entschieden, dass...

Read moreDetails
Eigentum an Software – Wem gehört eigentlich der Code?

Eigentum an Software – Wem gehört eigentlich der Code?

14. July 2025
Startup ohne Entwickler?

Startup ohne Entwickler?

8. July 2025
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025

Podcastfolge

Startups und Innovation in Deutschland – Herausforderungen und Chancen

Startups und Innovation in Deutschland – Herausforderungen und Chancen

25. September 2024

In dieser aufschlussreichen Podcast-Episode wird ein tiefgreifender Blick auf die Startup- und Innovationslandschaft in Deutschland und Europa geworfen. Die Diskussion...

Read moreDetails
Web3, Blockchain und Recht – Eine kritische Bestandsaufnahme

Web3, Blockchain und Recht – Eine kritische Bestandsaufnahme

25. September 2024
Innovative Geschäftsmodelle – Risiko und Chance zugleich

Innovative Geschäftsmodelle – Risiko und Chance zugleich

10. September 2024
Leben als IT-Anwalt, Work-Life Balance, Familie und meine Karriere

Leben als IT-Anwalt, Work-Life Balance, Familie und meine Karriere

25. September 2024
KI im Rechtssystem: Auf dem Weg in eine digitale Zukunft der Justiz

KI im Rechtssystem: Auf dem Weg in eine digitale Zukunft der Justiz

13. October 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung