• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Kurzberatung
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Check24 may no longer list HUK Coburg without prices

7. November 2022
in Competition law
Reading Time: 2 mins read
0 0
A A
0
digital marketing 3269651 1280

On the comparison portal Check24, the tariffs of the insurance company HUK and Allianz have been listed for years with the note that price calculation and contract conclusion are not possible via the website. The reason for this is that HUK has no cooperation with Check24 and therefore does not pay any commission to the price comparison platform. HUK brought an action before the Cologne Regional Court against the naming and use of its own brands and logos in Check24 comparisons. In addition, HUK took action against the advertising slogan of the “nowhere cheaper guarantee”. While the lawsuit had been filed with regard to the slogan, HUK lost the first instance with regard to the listing, as the Regional Court was of the opinion that consumers would also sort according to criteria other than price and would not necessarily take the low-cost provider.

The case was thus decided at the Cologne Higher Regional Court. The OLG now took the view that product comparisons were permissible in principle, but that this only applied to pure price comparisons. In the absence of prices in the comparison, this would constitute unfair comparative advertising pursuant to Section 6 para. 2 No. 2 UWG are present.

The OLG did not allow an appeal.

By the way, there are now a large number of rulings on various types of comparison platforms, most of which revolve around whether Section 6(2) is really being complied with. Accordingly, comparative advertising is unlawful if, in the course of trade, there is a likelihood of confusion between the advertiser and a competitor, the goods, services, activities or personal or business circumstances of a competitor are disparaged, or the reputation of a trademark used by a competitor is unfairly exploited. Here, in the context of an audit of the online presence, both the concrete way of comparison and things like the user interface and user guidance will have to be evaluated.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Cologne Higher Regional CourtCologne Regional CourtCommissionConsumerJudgmentsLawsuitPortalservice

Weitere spannende Blogposts

Cologne Regional Court bans advertising for online gambling on TV

Prohibition of illegal gambling in Schleswig Holstein
7. November 2022

Many people are probably already annoyed by the commercials, at least outside Schleswig-Holstein. The latter can rejoice, as advertising for...

Read moreDetails

Flying jurisdiction for Youtube not at the end?

youtube 3503481 960 720
7. November 2022

The Düsseldorf Regional Court has ruled in a preliminary injunction proceeding that the UWG amendment of December 2020 did not...

Read moreDetails

Expression or statement of fact? The Dangers of Content Producers

Expression or statement of fact? The Dangers of Content Producers
2. August 2019

The problem Freedom of the press is a great asset in the Federal Republic of Germany and we can all...

Read moreDetails

ECJ: Amazon doesn’t have to offer users a phone number

Working abroad in the EU? Do not forget A1 certificate!
28. February 2019

The Federal Association of Consumer Centres and Consumer Associations, Consumer Association of the German Federal Association of Consumers, sued Amazon...

Read moreDetails

VG Media loses at the ECJ over performance protection law

Publication of sales advertisements and classification as a trader
13. September 2019

VG Media brought an action for damages against Google before the Berlin Regional Court, alleging that Google had infringed the...

Read moreDetails

Simulated gambling does not lead to the indexing of a game

Simulated gambling does not lead to the indexing of a game
7. November 2022

The games "Coin Master," "Coin Trip" and "Coin Kingdom" are not harmful to minors within the meaning of the German...

Read moreDetails

GDPR: OLG stick to alleged loss of control not sufficient for claim for damages

District Court Frankfurt a.M. on the right to be forgotten
17. May 2024

Introduction: As a lawyer who deals intensively with the facets of data protection law, I would like to highlight a...

Read moreDetails

Can Facebook share data with gaming providers?

BGH considers Uber Black to be anti-competitive
21. November 2022

The First Civil Senate of the German Federal Court of Justice, which is responsible for competition law among other things,...

Read moreDetails

Geoblocking Regulation: Federal Network Agency accepts complaints!

Twitch, YouTube, Twitter and Instagram start enforcing copyrights
7. November 2022

Last year, the Geoblocking Regulation was launched(see this article), and violations can result in severe fines(see this article). Now the...

Read moreDetails
AI-Gesichter, Voice-Clones und Deepfakes in Werbung: Spielregeln nach EU-AI-Act und deutschem Recht
Other

AI-Gesichter, Voice-Clones und Deepfakes in Werbung: Spielregeln nach EU-AI-Act und deutschem Recht

17. September 2025

Synthetische Gesichter, nachgebildete Stimmen und KI-Testimonials sind in der Werbepraxis angekommen. Virtuelle Creators fungieren als Markenbotschafter, Spots werden per Stimm-Clone...

Read moreDetails
Modding in EULAs und Verträgen – was gilt rechtlich in Deutschland?

Modding in EULAs und Verträgen – was gilt rechtlich in Deutschland?

8. September 2025
Schiedsvereinbarungen in EULAs und Entwicklerverträgen

Schiedsvereinbarungen in EULAs und Entwicklerverträgen

7. September 2025
Chain of Title im Game-Development: Rechtekette sauber aufbauen

Chain of Title im Game-Development: Rechtekette sauber aufbauen

6. September 2025
Fail-Fast Klauseln in Medienproduktionen – Was ist das eigentlich?

Fail-Fast Klauseln in Medienproduktionen – Was ist das eigentlich?

5. September 2025

Podcastfolge

Die Romantisierung des Prinzips ‘Fail Fast’ in Startups – Wann wird Scheitern zur Täuschung gegenüber Beteiligten?

Die Romantisierung des Prinzips ‘Fail Fast’ in Startups – Wann wird Scheitern zur Täuschung gegenüber Beteiligten?

20. April 2025

In diese Episode wird die komplexe Beziehung zwischen dem 'Fail Fast'-Prinzip und den Verantwortlichkeiten der Gründer gegenüber Investoren und Mitarbeitern...

Read moreDetails
Juristische Trends für Startups 2025: Chancen und Herausforderungen

Juristische Trends für Startups 2025: Chancen und Herausforderungen

19. April 2025
Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

Globale Herausforderungen für Startups – Ein rechtlicher Leitfaden

2. October 2024
Leben als IT-Anwalt, Work-Life Balance, Familie und meine Karriere

Leben als IT-Anwalt, Work-Life Balance, Familie und meine Karriere

25. September 2024
KI im Rechtssystem: Auf dem Weg in eine digitale Zukunft der Justiz

KI im Rechtssystem: Auf dem Weg in eine digitale Zukunft der Justiz

13. October 2024

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung