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Rechtsanwalt Marian Härtel - ITMediaLaw

Check24 may no longer list HUK Coburg without prices

7. November 2022
in Competition law
Reading Time: 2 mins read
0 0
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digital marketing 3269651 1280

On the comparison portal Check24, the tariffs of the insurance company HUK and Allianz have been listed for years with the note that price calculation and contract conclusion are not possible via the website. The reason for this is that HUK has no cooperation with Check24 and therefore does not pay any commission to the price comparison platform. HUK brought an action before the Cologne Regional Court against the naming and use of its own brands and logos in Check24 comparisons. In addition, HUK took action against the advertising slogan of the “nowhere cheaper guarantee”. While the lawsuit had been filed with regard to the slogan, HUK lost the first instance with regard to the listing, as the Regional Court was of the opinion that consumers would also sort according to criteria other than price and would not necessarily take the low-cost provider.

The case was thus decided at the Cologne Higher Regional Court. The OLG now took the view that product comparisons were permissible in principle, but that this only applied to pure price comparisons. In the absence of prices in the comparison, this would constitute unfair comparative advertising pursuant to Section 6 para. 2 No. 2 UWG are present.

The OLG did not allow an appeal.

By the way, there are now a large number of rulings on various types of comparison platforms, most of which revolve around whether Section 6(2) is really being complied with. Accordingly, comparative advertising is unlawful if, in the course of trade, there is a likelihood of confusion between the advertiser and a competitor, the goods, services, activities or personal or business circumstances of a competitor are disparaged, or the reputation of a trademark used by a competitor is unfairly exploited. Here, in the context of an audit of the online presence, both the concrete way of comparison and things like the user interface and user guidance will have to be evaluated.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Cologne Higher Regional CourtCologne Regional CourtCommissionConsumerJudgmentsLawsuitPortalservice

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
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    • Podcast format
    • Third-party videos
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