• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Conditions of price indications in the fine print prohibited

27. May 2019
in Competition law, Online retail
Reading Time: 2 mins read
0 0
A A
0
electronic commerce

A car dealer may not advertise a car at a price that is dependent on the buyer paying for his old vehicle if this is not apparent to the consumer at first sight. This was decided by the 6th Civil Senate of the Higher Regional Court of Cologne by judgment of 05.04.2019 and, unlike the regional court, upheld the action brought by a competition centre against the car dealer.

The complained car dealer offered a car on an online platform as a “limousine, new vehicle” for the price of 12,490 euros. The advertising for the offered vehicle extended over several screens that can be accessed by scrolling down. Only under the item “Further” at the end of the advertisement was it stated that the price should only apply if the customer pays for an approved used vehicle. In addition, it noted that the price was subject to a daily admission in the following month.

The 6th Civil Senate has decided that the price indication is misleading and therefore inadmissible. The advert gives the impression that the vehicle can be bought by anyone for the price of 12,490 euros. In fact, however, the price applies only to buyers who could and wanted to pay for an approved vehicle. This constituted a so-called “brazen lie” that could not be corrected even by an explanatory addendum. Price indications should ensure clarity on prices and prevent consumers from having to win their prices on the basis of non-comparable prices. In the case of the commercial, the value of a vehicle to be paid for later by the buyer is, by its very nature, still completely unclear. For the consumer, the price indication is ultimately worthless. He could not compare the offer in a meaningful way with the offers of other dealers.

In the Senate’s view, the information under the heading “Further” does not alter the consumer’s deception. The eye-catcher of the advertising is the depiction of the vehicle with its name and the price indication. Between this information and the explanation under the item “Further” there were several pages of extensive text. It is to be assumed that a consumer had already dealt with the type of car and its technical details when searching for a new vehicle. He therefore regularly needs only the purchase price and little further information to evaluate an offer. A not inconsiderable number of consumers will decide for or against taking a closer look at the offer and may contact the retailer without having read the advertisement in full.

In addition, the Senate also rated the advertisement as misleading because the vehicle was referred to as a “new vehicle” in the eye-catcher and only under “further” the condition of a daily registration was included. The consumer expects a vehicle without a daily registration when indicating “new vehicle”, especially since the search function of the platform distinguishes between “new vehicle” and “day registration”.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerInformationLawsuit

Weitere spannende Blogposts

Countdown/threat via Instagram = bear police costs

Countdown/threat via Instagram = bear police costs
7. November 2022

The Administrative Court of Hanover has ruled that a student was lawfully ordered to reimburse police costs in the amount...

Read moreDetails

OLG Frankfurt corrects LG Frankfurt in influencer case law

Legal form as an influencer? A few hints!
2. August 2019

In April, the district court of Frankfurt am Main had rejected the issuing of an injunction against an Instagram influencer...

Read moreDetails

Affiliate links for streamers and influencers

Affiliate links for streamers and influencers
29. October 2019

What do you have to consider as a streamer/influencer when using affiliate links in your own channels or in the...

Read moreDetails

Black money agreement via WhatsApp = no remuneration for work

Black money agreement via WhatsApp = no remuneration for work
7. November 2022

A contractor from Bochum is not paid for renovation work in Düsseldorf. Although he and also the client denied this,...

Read moreDetails

Federal Constitutional Court rules in favor of both manufacturers

Federal Constitutional Court rules in favor of both manufacturers
7. November 2022

The Federal Constitutional Court reversed a very controversial decision of the Dresden Higher Regional Court in favor of my client...

Read moreDetails

Austrian court ruling against “Counter-Strike” lootboxes: a precedent for Germany?

Austrian court ruling against “Counter-Strike” lootboxes: a precedent for Germany?
18. December 2023

Austrian court ruling against "Counter-Strike" lootboxes: a precedent for Germany? A recent court ruling in Austria has caused a stir...

Read moreDetails

Client portal as PWA

Client portal as PWA
7. November 2022

The client portal of mine can now also be used as a mobile app and thus, for example, added as...

Read moreDetails

Streamers and airtime restrictions? KJM declares JusProg ineffective

Streamers and airtime restrictions? KJM declares JusProg ineffective
7. November 2022

In its meeting today, the Commission for the Protection of Minors in the Media (KJM) determined that the Freiwillige Selbstkontrolle...

Read moreDetails

No Google deletion claim from DSGVO

LG Munich: Data protection consent on dating platform
7. November 2022

The Dresden Higher Regional Court has ruled that the General Data Protection Regulation does not give rise to a claim...

Read moreDetails
Contractual regulations for no-code/low-code software development
Other

Contractual regulations for no-code/low-code software development

21. May 2025

No-code and low-code platforms enable rapid software development without extensive manual programming. Applications are increasingly being developed on the basis...

Read moreDetails
Erotic content on OnlyFans: Copyright and personality rights protection for creators

Erotic content on OnlyFans: Copyright and personality rights protection for creators

20. May 2025
Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

Goodbye hustle culture? Startup life between 24/7 grind and work-life balance

19. May 2025
Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

Startup buzzwords 2025: Bullshit bingo in marketing German Introduction: Bullshit bingo in marketing German

18. May 2025
From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

From the metaverse boom to AI euphoria – a tech lawyer in the hype cycle

17. May 2025

Podcastfolge

75df8eaa33cd7d3975a96b022c65c6e4

Life as an IT lawyer, work-life balance, family and my career

26. September 2024

In this captivating episode of my IT Medialaw podcast, I, Marian Härtel, share my personal journey as a passionate IT...

Read moreDetails
8ffe8f2a4228de20d20238899b3d922e

Web3, blockchain and law – a critical review

26. September 2024
d5e1e6cad87cb839a9e23af79034bd94

AI in the legal system: Towards a digital future of justice

16. October 2024
3c671c5134443338a4e0c30412ac3270

“Digital law decoded” with lawyer Marian Härtel

26. September 2024
fcb134a2b3cfec5d256cf9742ecef1cd

The unconventional lawyer: a nerd in the service of the law

26. September 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung