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Rechtsanwalt Marian Härtel - ITMediaLaw

Affiliate links for streamers and influencers

29. October 2019
in Law on the Internet
Reading Time: 2 mins read
0 0
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marketing 998561 1280

What do you have to consider as a streamer/influencer when using affiliate links in your own channels or in the YouTube video description? This article should be a small summary.

The pure integration of affiliate links is probably not a problem with cookies or data protection, as I have described in this post, because in this case cookies are only set on the landing page, if at all, and are therefore the responsibility of the advertiser. Whether this will make it more difficult to track affiliate links in the future is primarily a business issue, but should be taken into account when negotiating and creating corresponding contracts in the field of advertising’s reporting obligations.

This could be the case with solutions that are directly integrated into the stream, e.g. with loot or similar solutions. Here it is necessary to check in detail which data is transmitted and when and whether the stream’s own viewers may need to be informed about data transmissions or whether they have to agree to the setting of cookies. Of course, what has already been said in this post applies here, namely that many foreign providers have not yet thought about European requirements and one should not assume admissibility just because the provider has no requirements or does not mention the problem anywhere.

Of course, it is necessary to inform about the payment of affiliate links, to which you can find a lot of information about the keyword “Influencer” via the search function. A brief summary of the problem with streamers can be found in this article. This note is also important for this reason, so that you as a streamer/influencer do not meet any information requirements, e.g. regarding price information (if applicable with basic prices) or shipping costs. In any case, one should therefore refrain from solutions that integrate the ordering functions or similar directly into the stream or the YouTube page and where doubts could arise among users as to who is the provider of the service and thus contractual partner.

As a streamer/influencer, one should also refrain from misleading information when applying for the affiliate link, both in the video/stream itself as well as in the channel description or video description. In the past, for example, there were claims that the product had been tested beforehand and could be recommended. This is especially true when comparing different products, but in reality no independent product test has taken place.

Of course, one should always also note that at the latest the use of affiliate links usually makes one’s own activity commercial and thus various obligations, from business registration to VAT obligation to the obligation to pay a tax tax return. The amount of revenue is irrelevant. The only decisive factor is whether income is planned on a permanent scale. You can find some information on this topic in this article.

Basically, it is always advisable to use professional help if you are planning to generate revenue as a streamer/influencer.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: InfluencerInformationKIPrivacyTestVatVerträgeYouTube

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Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
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