• Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Rechtsanwalt Marian Härtel - ITMediaLaw

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Kurzberatung
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
Rechtsanwalt Marian Härtel - ITMediaLaw

Conditions of price indications in the fine print prohibited

27. May 2019
in Competition law, Online retail
Reading Time: 2 mins read
0 0
A A
0
electronic commerce

A car dealer may not advertise a car at a price that is dependent on the buyer paying for his old vehicle if this is not apparent to the consumer at first sight. This was decided by the 6th Civil Senate of the Higher Regional Court of Cologne by judgment of 05.04.2019 and, unlike the regional court, upheld the action brought by a competition centre against the car dealer.

The complained car dealer offered a car on an online platform as a “limousine, new vehicle” for the price of 12,490 euros. The advertising for the offered vehicle extended over several screens that can be accessed by scrolling down. Only under the item “Further” at the end of the advertisement was it stated that the price should only apply if the customer pays for an approved used vehicle. In addition, it noted that the price was subject to a daily admission in the following month.

The 6th Civil Senate has decided that the price indication is misleading and therefore inadmissible. The advert gives the impression that the vehicle can be bought by anyone for the price of 12,490 euros. In fact, however, the price applies only to buyers who could and wanted to pay for an approved vehicle. This constituted a so-called “brazen lie” that could not be corrected even by an explanatory addendum. Price indications should ensure clarity on prices and prevent consumers from having to win their prices on the basis of non-comparable prices. In the case of the commercial, the value of a vehicle to be paid for later by the buyer is, by its very nature, still completely unclear. For the consumer, the price indication is ultimately worthless. He could not compare the offer in a meaningful way with the offers of other dealers.

In the Senate’s view, the information under the heading “Further” does not alter the consumer’s deception. The eye-catcher of the advertising is the depiction of the vehicle with its name and the price indication. Between this information and the explanation under the item “Further” there were several pages of extensive text. It is to be assumed that a consumer had already dealt with the type of car and its technical details when searching for a new vehicle. He therefore regularly needs only the purchase price and little further information to evaluate an offer. A not inconsiderable number of consumers will decide for or against taking a closer look at the offer and may contact the retailer without having read the advertisement in full.

In addition, the Senate also rated the advertisement as misleading because the vehicle was referred to as a “new vehicle” in the eye-catcher and only under “further” the condition of a daily registration was included. The consumer expects a vehicle without a daily registration when indicating “new vehicle”, especially since the search function of the platform distinguishes between “new vehicle” and “day registration”.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerInformationLawsuit

Weitere spannende Blogposts

ECJ: How is “legitimate interest” to be interpreted in the GDPR?

privacy policy 3583612 1920
2. January 2023

The ECJ, on the basis of a reference for a preliminary ruling under Art. 98 para. 1 of the Rules...

Read moreDetails

LG Darmstadt: A currently advertised product must also be available for delivery

LG Darmstadt: A currently advertised product must also be available for delivery
4. January 2024

The Darmstadt Regional Court has made an important ruling that directly affects the practice of advertising in online retail. The...

Read moreDetails

Digitization of contract creation and client communication

Digitization of contract creation and client communication
7. November 2022

Currently, I am working and planning on a major change that I hope will roll out in 2021. Although I...

Read moreDetails

Countdown/threat via Instagram = bear police costs

Countdown/threat via Instagram = bear police costs
7. November 2022

The Administrative Court of Hanover has ruled that a student was lawfully ordered to reimburse police costs in the amount...

Read moreDetails

Austrian court ruling against “Counter-Strike” lootboxes: a precedent for Germany?

Austrian court ruling against “Counter-Strike” lootboxes: a precedent for Germany?
18. December 2023

Austrian court ruling against "Counter-Strike" lootboxes: a precedent for Germany? A recent court ruling in Austria has caused a stir...

Read moreDetails

Podcasts and the law: What you need to know!

Podcasts and the law: What you need to know!
7. February 2023

This blog post is about the right way to handle podcasts from a legal perspective. I'll try to explain what...

Read moreDetails

Streamer with pseudonym: lawsuit against unknown?

Streamer with pseudonym: lawsuit against unknown?
24. February 2023

Currently, I am involved in a court case that, in addition to some other legal issues in the area of...

Read moreDetails

EU directive on the right to repair

Privacy policy
18. June 2024

On April 23, 2024, the EU Parliament adopted a groundbreaking directive to strengthen the right to repair in the European...

Read moreDetails

Check24 may no longer list HUK Coburg without prices

Check24 may no longer list HUK Coburg without prices
7. November 2022

On the comparison portal Check24, the tariffs of the insurance company HUK and Allianz have been listed for years with...

Read moreDetails
Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung
Online retail

Keine stillschweigende AGB-Änderung – Schweigen gilt nicht als Zustimnung

7. July 2025

Die Vertragsänderung durch Schweigen ist wieder im Fokus. In zwei aktuellen Entscheidungen (November 2024 und Juni 2025) hat der Bundesgerichtshof...

Read moreDetails
So langsam nimmt der Shop Form an

So langsam nimmt der Shop Form an

3. July 2025
Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

Dark Patterns: UX-Tricks im Visier von Gesetzgeber und Gerichten

2. July 2025
Altersverifikation im Internet: Pflichten für Anbieter in Deutschland und Europa

Altersverifikation im Internet: Pflichten für Anbieter in Deutschland und Europa

30. June 2025
KI-Training und Urheberrecht: US-Gericht setzt auf Fair Use – was bedeutet das für KI und was gilt in Deutschland?

KI-Training und Urheberrecht: US-Gericht setzt auf Fair Use – was bedeutet das für KI und was gilt in Deutschland?

26. June 2025

Podcastfolge

Die Rolle des IT-Rechtsanwalts

Die Rolle des IT-Rechtsanwalts

5. September 2024

In dieser spannenden Podcast-Episode tauchen wir ein in die faszinierende Welt der IT-Startups und erfahren, warum ein erfahrener Rechtsanwalt für...

Read moreDetails
7c0b449a651fe0b81e5eec2e23515012 2

Urheberrecht im Digitalen Zeitalter

22. December 2024
Digitale Souveränität: Europas Weg in eine selbstbestimmte digitale Zukunft

Digitale Souveränität: Europas Weg in eine selbstbestimmte digitale Zukunft

12. November 2024
Rechtliche Basics für Startup-Gründer – So startest du auf der sicheren Seite!

Rechtliche Basics für Startup-Gründer – So startest du auf der sicheren Seite!

1. November 2024
Rechtliche Grundlagen und Praxis von Open Source in der Softwareentwicklung

Rechtliche Grundlagen und Praxis von Open Source in der Softwareentwicklung

19. April 2025

Video

Mein transparente Abrechnung

Mein transparente Abrechnung

10. February 2025

In diesem Video rede ich ein wenig über transparente Abrechnung und wie ich kommuniziere, was es kostet, wenn man mit...

Read moreDetails
Faszination zwischen und Recht und Technologie

Faszination zwischen und Recht und Technologie

10. February 2025
Meine zwei größten Herausforderungen sind?

Meine zwei größten Herausforderungen sind?

10. February 2025
Was mich wirklich freut

Was mich wirklich freut

10. February 2025
Was ich an meinem Job liebe!

Was ich an meinem Job liebe!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung