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Rechtsanwalt Marian Härtel - ITMediaLaw

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Rechtsanwalt Marian Härtel - ITMediaLaw

Creating contracts with face models and voice models: A guide for the gaming industry

15. February 2025
in Law and computer games
Reading Time: 6 mins read
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Key Facts
  • The integration of face models and voice models in games creates realistic characters and immersive experiences.
  • Legal challenges, especially copyrights and personal rights, must be carefully considered.
  • AI-generated content is not protected by copyright under the Copyright Act, which entails legal risks.
  • The consent of the persons depicted is crucial in order to prevent conflicts over personal rights.
  • Contracts should clearly define the rights of use of facemodels and voice models and ensure proper licensing.
  • Developers need legal advice to minimize legal risks and create adaptable contracts.
  • The future of game development is strongly characterized by the effective integration of AI technologies.

The integration of face models and voice models in computer games offers developers a multitude of possibilities to create realistic characters and immersive gaming experiences. At the same time, however, there are numerous legal challenges that need to be carefully considered. In particular, aspects such as copyrights, personality rights and license agreements are of central importance when drawing up contracts for the use of such models.

Content Hide
1. Drafting contracts for facemodels and voice models
2. Legal challenges in the use of AI-generated content
3. Practical implementation and future prospects
3.1. Author: Marian Härtel

A key issue when using AI-generated content is copyright. According to § 2 Abs. 2 of the German Copyright Act (UrhG), AI-generated works cannot be considered protected by copyright as they do not constitute a personal intellectual creation. This means that such content may in principle be used by anyone. However, this also harbors risks, as other developers could use the same content without being able to take legal action against it. It is therefore crucial for game developers to make clear contractual arrangements to safeguard the use of such content and to agree exclusive rights where this is technically and legally possible.

Another important issue is the protection of personal rights. When using face models or deepfakes, there is a risk that the likeness of a real person will be used without their consent. The right to one’s own image, which is regulated in Sections 22 et seq. of the German Art Copyright Act (KUG), protects people from unauthorized use of their images or likenesses. In order to avoid legal conflicts, game developers should ensure that they obtain the express consent of the person concerned or that they can invoke legal exceptions, for example if the use is made in the context of an artistic work.

Legal hurdles must also be taken into account with voice models. The use of AI-generated voices or speech synthesis can also affect personal rights, especially if the voice is modeled on a real person. Here, it is important to contractually define how the voice model may be used and whether there are any restrictions regarding the type of use. Developers should also ensure that all models and content used are properly licensed in order to avoid legal conflicts.

The legal aspects of AI technology are complex and require careful consideration of the risks and opportunities. By drafting contracts correctly, game developers can ensure that they can reap the benefits of AI technology without taking legal risks. It is important that developers are aware of the legal framework and act accordingly to ensure the success of their projects.

In practice, many game developers find it difficult to fully understand and implement the legal requirements. This is where professional advice from a lawyer specializing in IT and media law can be helpful. An experienced lawyer can help minimize the legal risks and ensure that all contracts are legally sound.

The integration of AI technologies into game development is a dynamic process that constantly poses new challenges. It is therefore crucial that developers can react flexibly to changes and adapt their legal strategies accordingly. This requires a deep understanding of the legal framework and the ability to put it into practice.

Overall, the use of facemodels and voice models in game development offers enormous opportunities for innovation and improved gaming experiences. With the right legal advice and contract design, developers can take advantage of these opportunities without taking legal risks.

Drafting contracts for facemodels and voice models

The creation of contracts for facemodels and voicemodels requires a precise definition of usage rights and restrictions. Developers should ensure that all models and content used are properly licensed. This applies in particular if external service providers or platforms are used to create the models. Data protection requirements also play a role, especially if personal data is processed in order to train AI models. Here, it is important to comply with the requirements of the General Data Protection Regulation (GDPR) and to ensure that the necessary legal bases for data processing are in place, such as the consent of the data subjects in accordance with Art. 6 para. 1 lit. a GDPR or the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR.

In addition to the legal aspects, technical and artistic considerations must also be taken into account when drafting the contract. For example, it should be stipulated whether a face model may be used for several games or only for a specific project. The same applies to voice models: Here, it can be useful to introduce exclusivity clauses to ensure that a particular voice is not used in competing products.

The contract design should also clarify the question of authorship. As AI-generated content is not protected by copyright, alternative protection mechanisms must be found to ensure exclusivity of use. This can be done through contractual agreements that restrict or prohibit use by third parties. Such agreements should be in line with the provisions of the German Copyright Act (UrhG), in particular Section 2 (2) UrhG, which regulates the copyright protectability of AI-generated works.

Another important aspect is the duration of the contracts. Game developers should ensure that the contracts are flexible enough to allow for adjustments to changing market conditions or technological advances. This can be achieved through options to extend or amend the contract, whereby the provisions of the German Civil Code (BGB) on amending and terminating contracts must be observed.

The integration of AI technologies into game development also requires careful consideration of costs. Developers should ensure that the costs of creating and using face models and voice models are in proportion to the expected returns. A clear contract design can help to avoid unexpected costs.

In practice, many contracts are not sufficiently tailored to the specific needs of game development. This is where professional advice from a lawyer can help to adapt the contracts to the needs of the project and minimize legal risks.

Drafting contracts for facemodels and voice models is a complex process that requires careful planning and consideration of the legal framework. By drafting the right contracts, game developers can ensure that they can reap the benefits of AI technology without taking legal risks.

Overall, contract design is a critical factor in the success of projects that utilize facemodels and voice models. With the right advice and planning, developers can ensure that their projects are legally sound and achieve the expected results.

Legal challenges in the use of AI-generated content

The use of AI-generated content in game development poses a number of legal challenges. One key issue is copyright. As AI-generated works are not protected by copyright, alternative protection mechanisms must be found to ensure exclusivity of use. This can be achieved through contractual agreements that restrict or prohibit use by third parties.

Another important issue is the protection of personal rights. When using face models or deepfakes, there is a risk that the likeness of a real person will be used without their consent. The right to one’s own image (§§ 22 ff. KUG) protects people from unauthorized use of their images or likenesses. To avoid legal conflicts, game developers should ensure that they obtain the express consent of the person concerned or can rely on legal exceptions.

Legal hurdles must also be taken into account with voice models. The use of AI-generated voices or speech synthesis can also affect personal rights, especially if the voice is modeled on a real person. Here, it is important to contractually define how the voice model may be used and whether there are any restrictions regarding the type of use.

The integration of AI technologies into game development also requires careful consideration of data protection requirements. If personal data is processed in order to train AI models, the requirements of the General Data Protection Regulation (GDPR) must be complied with. This includes transparency about data processing, obtaining consent and ensuring data integrity.

In practice, many game developers find it difficult to fully understand and implement the legal requirements. This is where professional advice from a lawyer specializing in IT and media law can be helpful. An experienced lawyer can help minimize the legal risks and ensure that all contracts are legally compliant.

The legal challenges involved in the use of AI-generated content are manifold and require careful consideration of the risks and opportunities. By drafting the right contracts and obtaining legal advice, game developers can ensure that

Practical implementation and future prospects

The integration of facemodels and voice models into computer games is a dynamic process that constantly presents new challenges. In order to successfully overcome these challenges, game developers should pursue strategic planning that takes both the technical and legal aspects into account.

An important step is to work with experts from various fields, such as lawyers who specialize in IT and media law. They can help to minimize the legal risks and ensure that all contracts are legally secure. They can also assist in drafting license agreements and usage rights to ensure the exclusivity of the use of facemodels and voice models.

In the future, the importance of AI technologies in game development will continue to grow. It is therefore crucial that developers are able to react flexibly to changes and adapt their legal strategies accordingly. This requires a deep understanding of the legal framework and the ability to implement it in practice.

The integration of AI technologies into game development also offers opportunities for new business models and sources of income. For example, license fees for the use of AI-generated content could play an important role. Here it is important that developers have clear contracts that regulate the terms of use and remuneration.

Overall, the use of facemodels and voice models in game development offers enormous opportunities for innovation and improved gaming experiences. With the right legal advice and contract drafting, developers can take advantage of these opportunities without taking legal risks. The future of game development will be shaped by the ability to integrate AI technologies effectively and with legal certainty.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
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