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Rechtsanwalt Marian Härtel - ITMediaLaw

Data protection conference allows “pure subscription” model on websites

4. April 2023
in Data protection Law
Reading Time: 3 mins read
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Key Facts
  • The DSK clarifies consent for pure subscription models and tracking on websites.
  • User behavior can only be tracked with consent if a tracking-free model is offered as an alternative.
  • The payment model must offer an equivalent service to consent.
  • Consent must comply with the requirements of the GDPR, in particular Art. 4 No. 11 and Art. 7.
  • Users must be able to give granular consent for different purposes (opt-in).
  • A tracking-free subscription only allows necessary data processing in accordance with the TTDSG.
  • Companies should observe the GDPR and GDPR requirements in order to avoid legal conflicts.

The Conference of Independent Federal and State Data Protection Authorities (DSK) recently issued a decision regarding so-called pure subscription models on websites. This involves the tracking of user behavior, also known as tracking. The DSK has now decided that the tracking of user behavior can in principle be based on consent if a tracking-free model is offered as an alternative, even if this is subject to payment.

However, the service that users receive under a paid model must be an equivalent alternative to the service obtained through consent. The consent must also meet all the effectiveness requirements standardized in the General Data Protection Regulation (GDPR), in particular the requirements listed in Art. 4 No. 11 and Art. 7 GDPR.

Whether the payment option is to be regarded as an equivalent alternative to consent to tracking depends in particular on whether the user is given equivalent access to the same service for a fee customary in the market. Equivalent access generally exists if the offers cover the same service, at least in principle.

If users take advantage of the offer within the scope of a “tracking-free” subscription and do not give any additional consent, they may not use the service in accordance with Section 25 (2) of the German Data Protection Act. 1 of the Telecommunications and Data Protection Act (TTDSG), only those storage and readout processes are carried out that are absolutely necessary for the telemedia service they have expressly requested. Subsequent processing of personal data is only permitted if the requirements of the GDPR, in particular the legal permissions pursuant to Art. 6 Para. 1 DS-GVO and, depending on the individual case, Art. 9 DS-GVO, are fulfilled.

The effectiveness of consent from non-subscribers must be ensured in the case of so-called pure subscription models. To the extent that there are multiple processing purposes that differ substantially, the requirements for voluntariness must be met to the extent that consent can be granted on a granular basis. Among other things, this means that users must be able to actively select the individual purposes for which consent is to be obtained (opt-in). Only if purposes are very closely related can bundling of purposes be considered. A blanket overall consent for insofar different purposes cannot be effectively granted.

In addition, the consents must meet the other requirements of the GDPR, in particular those relating to transparency, comprehensibility and information for the data subjects from Art. 4 No. 11 and Art. 7 Para. 2 GDPR.

As a lawyer, I can assist in drafting or reviewing T&Cs and privacy statements to ensure that they comply with the requirements of the GDPR. Particularly when obtaining consent, it is important to observe the requirements of the DPA and the GDPR in order to avoid legal conflicts and fines.

In summary, the DSK’s decision regarding pur-subscription models on websites is an important clarification regarding obtaining consent. Companies should comply in order to avoid legal conflicts and to strengthen the trust of their users with regard to the protection of their personal data.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: AGBGeneral Data Protection RegulationInformationKILawsPrivacyRegulationTelemedia

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
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  • Knowledge base
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    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
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    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
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