• Latest
  • Trending
Online shops: Attention to advertising with EIA

Draft law to strengthen fair competition

7. November 2022
ChatGPT and lawyers: recordings of the Weblaw launch event

Private AI use in the company

24. October 2025
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025
AI content for subscription platforms

AI content for subscription platforms

29. September 2025
E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

E-sports finally charitable? What the government draft of the Tax Amendment Act 2025 really brings

23. September 2025
Clubs, photos and minors: managing consent properly

Clubs, photos and minors: managing consent properly

22. September 2025
AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

AI faces, voice clones and deepfakes in advertising: rules of the game under the EU AI Act and German law

17. September 2025
Modding in EULAs and contracts – what applies legally in Germany?

Modding in EULAs and contracts – what applies legally in Germany?

8. September 2025
Arbitration agreements in EULAs and developer contracts

Arbitration agreements in EULAs and developer contracts

7. September 2025
Chain of title in game development: building a clean chain of rights

Chain of title in game development: building a clean chain of rights

6. September 2025
Fail-fast clauses in media productions – what are they actually?

Fail-fast clauses in media productions – what are they actually?

5. September 2025
Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

Founder’s agreement vs. shareholder agreement: setting the course for startups at an early stage

12. August 2025
Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

Cheat software without code intervention: What the BGH really decided in the Sony ./. Datel case (I ZR 157/21)

11. August 2025
Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

Digital integrity as a (new) fundamental right: status in Germany and the EU in 2025

10. August 2025
European Economic Interest Grouping (EEIG)

EU Digital Decade 2030: Data law, Data Act & eIDAS 2 – what needs to be implemented in 2025

8. August 2025
Upload filters between copyright and personal rights

Upload filters between copyright and personal rights

7. August 2025
On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

On-demand transmission right in the digital space: streaming, Section 19a UrhG and licensing

6. August 2025
Q&A: Legal issues for game developers

5-day guide: Founding a game development studio

5. August 2025
  • Mehr als 3 Millionen Wörter Inhalt
  • |
  • info@itmedialaw.com
  • |
  • Tel: 03322 5078053
Kurzberatung

No products in the cart.

  • en English
  • de Deutsch
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact

Draft law to strengthen fair competition

7. November 2022
in Competition law
Reading Time: 3 mins read
0 0
A A
0
electronic commerce

The German government has introduced a new bill to strengthen fair competition, which could help small and medium-sized companies in particular, as well as small providers of online stores, etc.

Warning letters do make sense, as they can sometimes avoid an expensive and possibly lengthy legal dispute. However, warnings should be issued in the interest of law-abiding competition and not to generate fees and contractual penalties. The Act against Dubious Business Practices of October 1, 2013
introduced regulations to reduce the value of disputes and counterclaims in order to protect against abusive warnings. These were intended to keep the legal fees to be reimbursed by the person being warned low, if applicable, and thus reduce the financial incentive for warning letters. The Act against Unfair
Competition has also been amended to include a provision according to which persons who have been abusively warned are entitled to compensation for the costs they have incurred.

However, this is only true to a limited extent, and recently there has been an increase in abusive warnings. In order to curb abusive warnings, the new draft law provides for higher requirements regarding the authority to assert claims, the reduction of financial incentives for warnings, more transparency and simplified options for asserting counterclaims
.

Should Section 8(3), for example, be amended to the effect that it is no longer every competitor who can issue a warning notice, but only “competitors who sell or request goods or services to a not insignificant extent and not only occasionally”?

Codified liability is also to be created in the event of abusive cease-and-desist letters:

§ Section 8b
Prohibition of abusive assertion of claims; liability (1) The assertion of claims under Section 8 (1) is inadmissible if
it is abusive in view of all the circumstances.

(2) An improper assertion shall be deemed to exist in particular if

1. the assertion of the claims primarily serves to give rise to a claim against the infringing party for reimbursement of expenses or costs of legal action or payment of a contractual penalty, 2. a competitor asserts a significant number of infringements of the same legal provision by means of warnings if the number of infringements asserted is disproportionate to the scope of the competitor’s own business activities or if it can be assumed that the competitor will not bear the economic risk of the extrajudicial and judicial proceedings itself,
3. a competitor sets the value in dispute for a warning notice at an unreasonably high level,
4. significantly excessive contractual penalties are agreed or demanded or
5. a proposed obligation to cease and desist goes significantly beyond the infringement for which a warning notice has been issued
. (3) In the event of abusive assertion of claims, the
opposing party may demand compensation from the claimant for the expenses necessary for its legal defense. Further claims for compensation remain unaffected.”

It is also important that with the changes in the law, things such as warnings for missing information obligations, i.e. imprint errors and the like, can be dropped in such a way that competitors can no longer issue warnings for these, but only consumer protection associations, which, however, must be listed in a centrally managed list of qualified trade associations.

Entitlement to reimbursement of the necessary expenses pursuant to paragraph 3 shall be excluded for persons entitled to benefits pursuant to § 8 paragraph 3 number 1 in the following cases

1. violations of statutory information and labeling obligations committed in electronic commerce or telemedia, or

2. other breaches of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data, on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) (OJ. L 119, 4.5.2016, p. 1, L 314, 22.11.2016, p. 72) and the Federal Data Protection Act by micro-enterprises as well as small enterprises pursuant to Article 2 of the Annex to Commission Recommendation C(2003) 1422 and comparable associations, insofar as they are commercially active.

(5) Insofar as the warning is unjustified or does not comply with the requirements of paragraph 2 or a claim for reimbursement of expenses is asserted contrary to paragraph 4, the warned party shall have a claim against the warning party for reimbursement of the expenses necessary for legal defense. In the event of an unjustified warning, the claim pursuant to sentence 1 shall be excluded if the lack of authorization to issue a warning was not apparent to the person issuing the warning at the time the warning was issued. Further claims for compensation remain unaffected.

There shall also be an exclusion of the agreement of a contractual penalty for the first warning as well as a limitation of the amount to EUR 1,000 in case of insignificant impairment. There will also be restrictions on the so-called “flying jurisdiction”.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: ConsumerConsumer protectionContractual penaltyGeneral Data Protection RegulationHaftungInformationLawsPrivacyRegulationserviceTelemediaWarning

Weitere spannende Blogposts

Influencer: no labeling for obvious advertising

Legal form as an influencer? A few hints!
7. November 2022

The Higher Regional Court of Hamburg has ruled that influencers do not have to explicitly label posts with product representations...

Read moreDetails

Influencer: Just tag every post with advertising?

Legal form as an influencer? A few hints!
7. November 2022

After the current rulings around influencers, which I have summarized a little in this post, I received a few questions...

Read moreDetails

Draft law to strengthen consumer protection in competition and trade law

Draft law to strengthen consumer protection in competition and trade law
7. November 2022

The German government has presented a bill to strengthen consumer protection in competition and trade law. This is intended to...

Read moreDetails

Setting cookies without consent is a violation of competition law

Already created a processing directory?
7. November 2022

In a decision dated October 29, 2020, the Regional Court of Cologne made an interesting decision on the subject of...

Read moreDetails

Attention with Black Friday advertising!

Attention with Black Friday advertising!
7. November 2022

This week it starts again. Feels like every retailer has a discount promotion with somehow associated with the color "black"....

Read moreDetails

OLG Köln decides on click-baiting

OLG Köln decides on click-baiting
3. June 2019

A programme magazine has to pay a well-known TV presenter 20,000 euros because it has illegally used his image as...

Read moreDetails

The impact of the rulings of the OLG Celle and the LG Hannover on online coaching services

The impact of the rulings of the OLG Celle and the LG Hannover on online coaching services
2. June 2023

The Distance Learning Protection Act (FernUSG) and its application to entrepreneurs The Distance Learning Protection Act (FernUSG) was originally introduced...

Read moreDetails

Facebook may block accounts without clear names

Facebook/Instagram: Court deliveries also permitted in German!
7. November 2022

The Munich Higher Regional Court ruled that Facebook was entitled to prohibit the use of pseudonyms and justified this primarily...

Read moreDetails

50 Euro pain money per spammail?

Unwanted email advertising by advertising partners
14. May 2019

The fact that spam mails are usually not a good idea for companies should have been talked about by now....

Read moreDetails
ChatGPT and lawyers: recordings of the Weblaw launch event
Law on the Internet

Private AI use in the company

24. October 2025

Private accounts on ChatGPT & Co. for corporate purposes are a gateway to data protection breaches, leaks of secrets and...

Read moreDetails
Lego brick still protected as a design patent

App purchases, in-app purchases and sales tax

21. October 2025
dsgvo 1

What belongs in a DPA? Data processing agreement in accordance with Art. 28 GDPR

17. October 2025
Smart contracts in the insurance industry: contract design and regulatory compliance for InsurTech start-ups

Contract for work vs. service contract in software, AI and games projects

15. October 2025

Influencer contract: performance profile, rights/buyouts, labeling and AI content

13. October 2025

Podcastfolge

052c2ca5ca0421f0316b42073ce61791

Innovative business models – risk and opportunity at the same time

10. September 2024

In this exciting episode of our podcast, we take a deep dive into the world of innovative business models. Our...

Read moreDetails
247f58c28882e230e982fa3a32d34dea

Digital sovereignty: Europe’s path to a self-determined digital future

8. December 2024
da884f9e2769f2f96d6b74255be62c27

The role of the IT lawyer

5. September 2024
092def0649c76ad70f0883df970929cb

Influencers and gaming: legal challenges in the digital entertainment world

26. September 2024
75df8eaa33cd7d3975a96b022c65c6e4

Life as an IT lawyer, work-life balance, family and my career

26. September 2024

Video

My transparent billing

My transparent billing

10. February 2025

In this video, I talk a bit about transparent billing and how I communicate what it costs to work with...

Read moreDetails
Fascination between law and technology

Fascination between law and technology

10. February 2025
My two biggest challenges are?

My two biggest challenges are?

10. February 2025
What really makes me happy

What really makes me happy

10. February 2025
What I love about my job!

What I love about my job!

10. February 2025
  • Privacy policy
  • Imprint
  • Contact
  • About lawyer Marian Härtel
Marian Härtel, Rathenaustr. 58a, 14612 Falkensee, info@itmedialaw.com

Marian Härtel - Rechtsanwalt für IT-Recht, Medienrecht und Startups, mit einem Fokus auf innovative Geschäftsmodelle, Games, KI und Finanzierungsberatung.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
  • Podcast
    • ITMediaLaw Podcast
  • Knowledge base
    • Laws
    • Legal terms
    • Contract types
    • Clause types
    • Forms of financing
    • Legal means
    • Authorities
    • Company forms
    • Tax
    • Concepts
  • Videos
    • Information videos – about Marian Härtel
    • Videos – about me (Couch)
    • Blogpost – individual videos
    • Videos on services
    • Shorts
    • Podcast format
    • Third-party videos
    • Other videos
  • Contact
  • en English
  • de Deutsch
Kostenlose Kurzberatung