By now I have written almost 1000 blog articles here on the blog about IT law, copyright law, competition law, blockchain, games & esports and all other related topics. The wealth of information is now very large and there are many answers and tips on legal issues for influencers, startups, esports teams and on the design of T&Cs, contracts and other documents. But am I writing these articles and providing so much free content to the site’s readers?

Key Facts

The blog contains almost 1000 articles on topics such as IT law, copyright law and competition law.
The content provides answers and tips for influencers, start-ups and esports teams.
Regular content promotes marketing and SEO of the website.
The research keeps me close to current trends in the industry.
I can process and pass on legal commentaries and judgments authentically.
The information supports clients and improves my further training.
All in all, it's a win-win situation for me and my clients.

Well, of course, the whole thing also has a marketing and SEO effect, as this website is very well visited as a result.

But much more important to me is that by regularly creating content and researching topics, I read or at least skim a great deal of other content, judgments, commentary and articles, which keeps me extremely close to the current trends in the industry and in this way, in effect, educates me “for free.” I get to hear a lot more rulings and stay abreast of how other lawyers view certain legal issues. And the good thing is that I don’t just pick up these legal issues in the abstract from legal commentaries or journals, but mostly in the form of other blog posts, comments and short posts on social media, or in the form of judgment summaries. This type of writing is usually much more authentic and often provides commentary on how rulings or bills are received in practice and, more importantly, how to deal with and respond to the results.

While I can’t directly incorporate this information and collected behaviors into a single blog post, I can share it with my clients.

Therefore, by keeping this blog up to date, there is a real win-win situation for me and my client, and I also save on expensive further education elsewhere 😉

Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.