In the meantime, you can also find some explanations on my blog about case law concerning influencers. Just scroll down the page to “More Posts “One of the problems with this is the labeling of potential advertising. A current legal dispute on this was fought out in Berlin between the Association of Social Competition and the influencer Vreni Frost.
The source of the problem was an injunction issued by the Berlin Regional Court against VSW, which forced Vreni Frost to label as advertising posts on Instagram that contained tags and links to companies and locations for which Vreni Frost was not paid. The argument of the Berlin Regional Court was based on the fact that even posts for which one would not be paid directly would serve the commercial activity, because these would possibly attract new advertisers, could be used in offers or there would be other considerations in return. The legal discussion often criticized the ruling because the difference to other media is difficult to justify, e.g. when Der Spiegel reviews a book or when a computer games magazine publishes a test report.
The Berlin Court of Appeal has now ruled on the appeal and rejected the preliminary injunction regarding one of the posts in dispute. Unfortunately, more details are not yet known. Even though Vreni Frost is celebrating today’s oral hearing in a big way, the written decision should be awaited. Because a complete victory looks different and the post does not give great legally usable information. Only with a statement from the Kammergericht or possibly the lawyer representing Vreni Frost, I can legally say more.
Influencers and streamers should therefore not change anything initially in terms of due caution or consultation with an expert. This applies in particular because VSW can also still seek main proceedings, which could possibly be finally decided by the Federal Court of Justice. However, the preliminary injunction proceedings have come to an end at this instance.
