LG Berlin on separation of advertising and content in newsletters

Advertising, Blog, Button, Computer, Laws, Influencer, Judgment, Law, Letter, LG Berlin, Newsletter, Case law, Judgments
Law on the Internet
7. November, 2022

It is always surprising to come across judgments which, based on actual clearly formulated laws and relevant case law, are provoked by the parties.

This is how the Berlin Regional Court (WRP 2022, 1437-1440 (judgment of June 28, 2022, 102 O 61/22)) recently ruled.

If editorial and advertising contributions are announced in the newsletter of a computer magazine with almost identically designed “teasers” (each with a headline, a picture, a short text and a colored button with the inscription “Read more”), the separation requirement requires a clearly noticeable reference to the commercial character of the advertising contributions. …

What has long been suspected in the case of influencers (see the numerous blog posts here on the site) and is hardly disputed elsewhere in print, actually follows qua context of meaning for newsletters as well. But the Berlin Regional Court nevertheless confirmed this not too surprising legal opinion.

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Marian Härtel

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