- Marian Härtel beleuchtet die rechtlichen Aspekte des Influencer-Marketings und diskutiert die Bedeutung von professioneller Rechtsberatung.
- Er gibt wertvolle Einblicke in die Herausforderungen von Influencern, einschließlich Burnout und Hasskommentaren.
In this captivating episode, lawyer Marian Härtel takes listeners on an exciting journey through the dynamic world of influencers and gamers. With his many years of experience as a consultant in this industry, he provides unique insights behind the scenes and shares fascinating anecdotes from his day-to-day work. Marian begins with a personal insight into why he is so enthusiastic about advising influencers, streamers and agencies. He describes how fascinating it is to experience the rapid development of the industry at first hand and to see creative business models emerge. At the same time, he talks openly about the challenges that arise from the often still existing unprofessionalism of some players. Later in the episode, Marian sheds light on the legal aspects of influencer marketing. He uses specific examples to explain what to look out for in terms of advertising labels, copyright and contract design. He shares exciting cases from his practice that illustrate how important professional legal advice is in this industry. There is a particular focus on the darker side of being an influencer. Marian talks openly about topics such as the risk of burnout, dealing with hate comments and the challenges of work-life balance. He provides valuable insights into how influencers can overcome these challenges. The episode then turns to the gaming industry. Marian explains the fascinating legal issues arising from the gaming boom. From intellectual property to in-game purchases to data protection, he covers the key legal issues affecting gamers and developers. Finally, Marian turns his attention to the professionalization of e-sports. He describes the legal challenges associated with the transition from hobby to profession and provides insights into the complex world of player contracts and tournament regulations. This episode offers a comprehensive and personal insight into the legal aspects of the influencer and gaming world. Marian Härtel shares his expertise in an entertaining and understandable way, so that both industry insiders and interested laypeople can gain valuable insights.
