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Flash scaling and aggressive business models: Innovation between progress and evasion
The romanticization of the “fail fast” principle in startups – When does failure become deception towards stakeholders?
Automated pricing and dynamic pricing in e-commerce
Growth hacking and viral marketing – legal requirements
Liability when using VibeCoding and no-code platforms – implications for legal due diligence
Alternative financing models in Germany and other countries – admissibility and design
Legal organization and entrepreneurial structuring of influencer start-ups and personal brands
Taking on investors in a startup: timing, risks and legal framework
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Moral and legal aspects of “Trust among founders”
Honesty and fair pricing for start-ups (SaaS, mobile apps and digital services)
Creating contracts with face models and voice models: A guide for the gaming industry
Legally compliant archiving of emails: legal requirements and practical implementation
License agreements for software start-ups
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Arbitration and alternative dispute resolution in corporate disputes

Legal basics for startup founders – how to start on the safe side!

Key Facts
  • Lawyer Marian Härtel offers tips on legal protection for start-ups.
  • Important topics include articles of association, intellectual property and contracts with employees and investors.
  • The podcast contains practical examples and anecdotes from working with start-ups.
  • Experienced entrepreneurs provide valuable insights for founders.
  • The episode provides an easy-to-understand introduction to complex legal matters.
  • Ideal for founders who are starting or preparing their startup.
  • Legal protection is the key to a successful company launch.

In this episode of the Itmedialaw podcast, lawyer and entrepreneur Marian Härtel takes you on a journey through the legal jungle of starting a business. With 25 years of experience as an entrepreneur and specializing in IT law, corporate law and media law, he provides valuable tips on how to put your startup on a solid legal footing right from the start.

From articles of association and the protection of your intellectual property to contracts with employees and investors – Marian sheds light on the most important aspects and reveals what really matters. Enriched with practical examples and anecdotes from his work with start-ups, influencers and companies in the games and media industry, he makes the dry legal subject matter entertaining and easy to understand.

Whether you are still at the very beginning of your startup journey or are already in the middle of your preparations – this episode will give you valuable insights and recommendations for action. Tune in and get off to a legally secure start!

I wish you every success on your founding journey and stay healthy,
Your Marian

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