Legal challenges for influencers: identifiability and injunctive relief in social media
Introduction: The legal gray area of the influencer world In my practice as a lawyer who advises a large number of influencers, I come across ...
Tag: Influencer
Hanover Tax Court on tax deductibility of clothing for fashion influencers!
Do you know this? You look in your closet, see your work clothes and think: "Wouldn't it be great if I could write that off ...
Why millions of websites currently have an incorrect legal notice ;-)
❌ Section 5 TMG no longer exists. ✅ Long live § 5 DDG (Digital Services Act). The new Digital Services Act (DDG) has replaced the ...
Watch out for copyright on jointly managed Instagram accounts!
In a recent ruling by the Berlin Regional Court dated 27.09.2023 (Ref.: 15 U 464/23), there are exciting statements that are of particular interest to ...
What must be included in a marketing contract for influencers?
Here on the blog, I have already provided many tips and advice on drafting contracts in influencer marketing. Today I would like to focus specifically ...
Triangular relationships in influencer marketing: Exciting aspects from Offenburg Regional Court
In my legal practice in the areas of copyright law, competition law and IT law, I regularly advise management of influencers and intermediaries in complex ...
LG Berlin on the essential characteristics of goods when selling T-shirts online
For esports teams and influencers who are active in online retail and regularly offer merchandise such as T-shirts and hoodies, a recent ruling by the ...
The commercial confirmation letter: A tool in influencer marketing?
Introduction: The KBS in the context of influencer marketing The commercial letter of confirmation (KBS) is a traditional instrument in commercial law that could take ...
Merry Christmas and a look ahead to an exciting year
Dear Readers, During the festive season, I would like to take this opportunity to wish you all a happy and peaceful holiday season. This time ...
All 1Pitch videos in one go
The great guys from 1Ptich made a video series with me(Legal issues in focus - video series in collaboration with 1Pitch - RA Marian Härtel ...
Jurisdiction agreements in influencer contracts
In my current legal practice, I am currently working on a case that deals with the issue of jurisdiction agreements in influencer contracts. This case ...
#BettercallMarian vs. Better Call Saul: When does a hashtag become a trademark infringement?
In my latest LinkedIn post, which you can find here, I have published the second video in my series with 1Pitch on influencers and the ...
Legal issues in focus – video series in collaboration with 1Pitch
I am pleased to share an exciting development: In collaboration with 1Pitch, I have launched a video series on various legal issues. This cooperation arose ...
Legal strategies against unauthorized blocking of social media accounts
Introduction: In my legal practice, I regularly encounter cases in which commercial clients, in particular influencers, are confronted with the challenge of unauthorized blocking of ...
Sunset clauses and post-contractual revenue sharing in influencer management
Introduction Sunset clauses are a common instrument in influencer management contracts to regulate the duration and conditions of the collaboration. They offer a structured way ...
Management for OnlyFans artists: what to consider and how it differs from traditional influencer management
Management in the influencer sector is no longer uncharted territory. Numerous success stories have already been written with platforms such as Instagram, YouTube or TikTok. ...
KSK levy obligation for agencies and marketers in the influencer sector: What applies and what does not?
Numerous articles on the topic of influencers have already been published on this blog. The search function can be used to find in-depth articles on ...
The legal pitfalls of non-organic follower growth on social media
Introduction In the digital era, having a presence on social media platforms has become essential for many influencers and businesses. A high follower count can ...
Geoblocking: A Turning Point for the Digital Single Market?
Introduction Geoblocking is a complex but highly relevant issue that affects not only online stores, but also a wide range of other players such as ...
BGH with exciting decision in the area of tension of the imprint duty
Introduction The digital world is an ever-changing playing field where influencers and streamers play an increasingly important role. In the process, legal issues that are ...
Europäische Gesellschaft / Societas Europaea (SE)
Der Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI) ist eine zentrale Institution in Deutschland, die sich mit dem Schutz...
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