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Rechtsanwalt Marian Härtel - ITMediaLaw

LG Berlin on the essential characteristics of goods when selling T-shirts online

22. January 2024
in Online retail
Reading Time: 2 mins read
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Key Facts
  • The judgment of the Berlin Regional Court of November 7, 2023 emphasizes product features in online sales, such as the fabric material of T-shirts.
  • Essential information must be clearly visible to the consumer during the checkout process.
  • Sales platforms must adapt their websites to provide information about the material of garments.
  • Non-compliance can lead to warnings and legal consequences, so compliance with information obligations is crucial.
  • The ruling is based on Section 5a (3) No. 1 UWG, which requires information for informed decisions.
  • Transparent product information strengthens consumer protection and minimizes legal risks for esports teams and influencers.
  • Esports teams and influencers need to be aware of current legal requirements in online retail and adapt their practices.

For esports teams and influencers who are active in online retail and regularly offer merchandise such as T-shirts and hoodies, a recent ruling by the Berlin Regional Court provides important guidance. Although the ruling does not represent a groundbreaking innovation in case law, it does underline key aspects of information obligations that are often overlooked in e-commerce.

Content Hide
1. 1 The decision of the Berlin Regional Court and its implications
2. 2. impact on esports teams and influencers
2.1. Author: Marian Härtel

This ruling is particularly relevant as it emphasizes the need to clearly state basic and sometimes taken-for-granted product information. For stakeholders such as esports teams and influencers, who often communicate directly and immediately with their target audience, it serves as a reminder that complying with these information obligations is an important part of responsible and customer-centric online selling.

1 The decision of the Berlin Regional Court and its implications

In its ruling of November 7, 2023 (Ref.: 91 O 69/23), the Berlin Regional Court made an important decision for online retailers. It was determined that the fabric material of a T-shirt is one of the essential product characteristics that must be indicated in the context of online sales. This obligation extends not only to the presentation on the product page, but also to the checkout process, where this information must be explicitly and clearly visible to the consumer.

This decision is based on the provisions of § 5a para. 3 No. 1 UWG (Act against Unfair Competition), which requires that essential information necessary for an informed business decision by the consumer may not be withheld. In its ruling, the court recognized that the material from which an item of clothing is made constitutes such essential information, as it can significantly influence a consumer’s purchasing decision.

2. impact on esports teams and influencers

For esports teams and influencers selling merchandise online, this ruling means that they need to review their websites and sales processes and adapt them if necessary. In particular, they must ensure that information about the material of the garments sold is clearly stated both on the product page and in the checkout process.

Failure to comply with this information obligation can lead to warnings and legal consequences. It is therefore crucial for these groups to inform themselves about the current legal requirements in online retail and to adapt their sales practices accordingly.

In summary, the judgment of the Berlin Regional Court is an important guideline for all players in online retail, especially for esports teams and influencers who sell merchandise. It emphasizes the need to provide transparent and complete product information in order to strengthen consumer protection and minimize legal risks.

Marian Härtel
Author: Marian Härtel

Marian Härtel ist Rechtsanwalt und Fachanwalt für IT-Recht mit einer über 25-jährigen Erfahrung als Unternehmer und Berater in den Bereichen Games, E-Sport, Blockchain, SaaS und Künstliche Intelligenz. Seine Beratungsschwerpunkte umfassen neben dem IT-Recht insbesondere das Urheberrecht, Medienrecht sowie Wettbewerbsrecht. Er betreut schwerpunktmäßig Start-ups, Agenturen und Influencer, die er in strategischen Fragen, komplexen Vertragsangelegenheiten sowie bei Investitionsprojekten begleitet. Dabei zeichnet sich seine Beratung durch einen interdisziplinären Ansatz aus, der juristische Expertise und langjährige unternehmerische Erfahrung miteinander verbindet. Ziel seiner Tätigkeit ist stets, Mandanten praxisorientierte Lösungen anzubieten und rechtlich fundierte Unterstützung bei der Umsetzung innovativer Geschäftsmodelle zu gewährleisten.

Tags: Berlin Regional CourtCase lawCompetitionConsumerConsumer protectionEsportInfluencerInformationJudgmentLaw against Unfair CompetitionPurchase decisionUwg

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  • Informationen
    • Ideal partner
    • About lawyer Marian Härtel
    • Quick and flexible access
    • Principles as a lawyer
    • Why a lawyer and business consultant?
    • Focus areas of attorney Marian Härtel
      • Focus on start-ups
      • Investment advice
      • Corporate law
      • Cryptocurrencies, Blockchain and Games
      • AI and SaaS
      • Streamers and influencers
      • Games and esports law
      • IT/IP Law
      • Law firm for GMBH,UG, GbR
      • Law firm for IT/IP and media law
    • The everyday life of an IT lawyer
    • How can I help clients?
    • Testimonials
    • Team: Saskia Härtel – WHO AM I?
    • Agile and lean law firm
    • Price overview
    • Various information
      • Terms
      • Privacy policy
      • Imprint
  • Services
    • Support and advice of agencies
    • Contract review and preparation
    • Games law consulting
    • Consulting for influencers and streamers
    • Advice in e-commerce
    • DLT and Blockchain consulting
    • Legal advice in corporate law: from incorporation to structuring
    • Legal compliance and expert opinions
    • Outsourcing – for companies or law firms
    • Booking as speaker
  • News
    • Gloss / Opinion
    • Law on the Internet
    • Online retail
    • Law and computer games
    • Law and Esport
    • Blockchain and web law
    • Data protection Law
    • Copyright
    • Labour law
    • Competition law
    • Corporate
    • EU law
    • Law on the protection of minors
    • Tax
    • Other
    • Internally
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  • Knowledge base
  • Videos
    • Information videos – about Marian Härtel
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