Tag: Influencer

Introduction: The challenges of the traditional management contract In today's world, where influencers and artists are becoming more and more important, they often face the ...

Introduction to the obligation of an imprint The imprint obligation is a central element of German law that serves to ensure transparency and accountability of ...

Introduction In the world of social media, influencers have become a driving force. With the growing importance of influencers, more and more influencer agencies and ...

In the ever-changing digital landscape, virtual avatars and influencers have become a significant trend that has the potential to revolutionize the marketing industry. This trend ...

Introduction: In the modern world of social media, the business of influencers and streamers is thriving. From Instagram and TikTok to YouTube and Twitch, the ...

What are Reaction Videos? Reaction videos are a popular format on platforms like YouTube and Twitch. In these videos, content creators record their reactions while ...

Introduction: Reaction videos and their popularity Reaction videos are a popular format in the online world, especially on platforms like YouTube and Twitch. They show ...

Introduction: Influencers are individuals who play a significant role in the modern advertising landscape due to their strong presence and influence on social media. They ...

In an exciting but certainly trend-setting development, the GAME Bundesverband, the leading association of the German computer games industry, has founded a collecting society for ...

Liability for misleading hotel star ratings The Traunstein Regional Court recently handed down a ruling that could have far-reaching implications for the travel industry. In ...

Introduction to NFTs and Digital Assets Non-fungible tokens (NFTs) are an emerging area of digital assets based on blockchain technology. Unlike cryptocurrencies, which are fungible ...

Update to ChatGPT-4 and advanced programming As attorney Marian Härtel, I am pleased to inform you that I have successfully upgraded ITmedialaw.com's legal questions bot ...

What is it all about? The ECJ has made an exciting ruling on the topic of VAT treatment of influencers on TikTok, which is something ...

The concept of art and its legal definition The concept of art is a multifaceted and often controversial topic. Art can take many different forms ...

Sponsorship is also an important source of revenue for streamers and influencers. However, successful cooperation with sponsors requires a professional marketing strategy and a well ...

Legal security for influencer agencies Influencer agencies have to deal with a variety of legal issues in today's world. These include, for example, compliance with ...

In an exciting decision on the so-called Künstlersozialabgabe (artists' social security contribution), the Landessozialgericht Celle (Regional Social Court of Celle) ruled in the second instance ...

Currently, I am involved in a court case that, in addition to some other legal issues in the area of streaming, YouTube and influencers, also ...

By now I have written almost 1000 blog articles here on the blog about IT law, copyright law, competition law, blockchain, games & esports and ...

I represent a lot of streamers/influencers or the agencies and the more YouTube/Twitch or other platforms gain in importance compared to linear TV and radio ...